Since the first collection launch in 2009, Kriss Soonik has stayed true to her signature way of mixing fashion-forward lingerie, luxe loungewear and ready-to-wear. She created the concept of loungerie which is all about exploring individuality and pushing boundaries.

Born in Tallinn, Estonia and having a passion for adventure, Kriss’s trademark style of effortlessly mixing Nordic minimalism with New York cool, Tokyo’s eccentricity and Parisian chic, has won the hearts of press and celebrities worldwide.

Now based in London, she stands by having her designs produced in her native country. Kriss only uses the finest materials sourced from across the globe, and makes sure all of her designs are finished to the highest quality in Europe. 

Kriss Soonik Loungerie is sold in the best luxury boutiques and department stores in 15 countries – Opening Ceremony in the US, Coco de Mer in the UK and Isetan in Japan to name a few.


About Kriss

After working for luxury lingerie brands Madame V and Agent Provocateur, and completing her MA at London College of Fashion, Kriss knew the time was right to start her own label. Over the years she has taken inspiration from Manga comics, superheroines and cult film figures to challenge the traditional attitudes associated with lingerie and loungewear. “My mission is to encourage women to explore their individuality & not be restricted by a lingerie label.”

The Cat

Kriss Soonik girl can be best represented by the spirit of a cat. Relaxed with an easy-going attitude, yet in the blink of an eye she can transform into the most glamorous creature on the planet. Her femininity and strength shining far, and her mischievous soul always present.


For 2015/16 Kriss Soonik has officially been named a CoolBrand for the second time. CoolBrands® is an influential annual initiative to identify the UK’s coolest brands. The CoolBrands® list follows a vote by a combination of 3,000 consumers and 37 experts who chose the brands based on style, innovation, originality, authenticity, desirability and uniqueness. Read more here.