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Since the first collection launch in 2009, Kriss Soonik has stayed true to her signature way of mixing fashion-forward lingerie with luxe loungewear. Kriss Soonik Loungerie has the sexiness of lingerie and the comfort of loungewear. It´s about exploring your individuality and pushing boundaries. It’s not cute and sweet, it’s sexy, powerful and a bit cheeky!
Born in Tallinn, Estonia and having a passion for adventure, Kriss’s trademark style of effortlessly mixing Nordic minimalism with New York cool, Tokyo’s eccentricity and Parisian chic, has won the hearts of press and celebrities worldwide.
Now based in London, she stands by having her designs produced in her native country. Kriss only uses the finest materials sourced from across the globe, and makes sure all of her designs are finished to the highest quality.
Kriss Soonik Loungerie is sold in the best luxury boutiques and department stores in 15 countries – Opening Ceremony in the US, Coco de Mer in the UK and Opaque in Japan to name a few.
After working for luxury lingerie brands Madame V and Agent Provocateur, and completing her MA at London College of Fashion, Kriss knew the time was right to start her own label. Over the years she has taken inspiration from Manga comics, superheroines and cult film figures to challenge the traditional attitudes associated with lingerie and loungewear. “My mission is to encourage women to explore their individuality & not be restricted by a lingerie label.”
Cats are very every day, lazy and chilled. But in the blink of an eye they can transform into the most glamorous creatures on the planet. Their femininity and strength shining far. So it´s natural that The Cat is the best symbol for the Kriss Soonik collections – comfortable and chic.
Kriss Soonik has officially been named a CoolBrand, in an influential annual initiative to identify the UK’s coolest brands. The CoolBrands® list follows a vote by a combination of 3,000 consumers and 37 experts who chose the brands based on style, innovation, originality, authenticity, desirability and uniqueness. Read more here.