Since the first collection launch in 2009, Kriss Soonik has stayed true to her signature way of mixing fashion-forward lingerie, luxe loungewear and ready-to-wear. It´s all about exploring your individuality and pushing boundaries.

Born in Tallinn, Estonia and having a passion for adventure, Kriss’s trademark style of effortlessly mixing Nordic minimalism with New York cool, Tokyo’s eccentricity and Parisian chic, has won the hearts of press and celebrities worldwide. Kriss Soonik has been featured in top fashion magazines Vogue, Grazia, InStyle, GQ. Worn by celebrities Naomi Campbell, Gigi Hadid, Mel C, Bérénice Marlohe and Naomie Harris.

Now based in London, she stands by having her designs produced in her native country. Kriss only uses the finest materials sourced from across the globe, and makes sure all of her designs are finished to the highest quality in-house.

Kriss Soonik is sold in the best luxury boutiques and department stores worldwide – from USA to Japan.


After working for luxury lingerie brands Madame V and Agent Provocateur, and completing her MA at London College of Fashion, Kriss knew the time was right to start her own label. Over the years she has taken inspiration from Manga comics, superheroines and cult film figures to challenge the traditional attitudes associated with lingerie and loungewear. “My mission is to encourage women to explore their individuality & not be restricted by a lingerie label.”


Kriss Soonik girl can be best represented by the spirit of a cat. Relaxed with an easy-going attitude, yet in the blink of an eye she can transform into the most glamorous creature on the planet. Her femininity and strength shining far, and her mischievous soul always present.


Kriss Soonik has officially been named CoolBrand for 2 times! CoolBrands® is an influential annual initiative to identify the UK’s coolest brands. The CoolBrands® list follows a vote by a combination of 3,000 consumers and 37 experts who chose the brands based on style, innovation, originality, authenticity, desirability and uniqueness. Read more here.