Category Archives: Blog

10 years, 10 items. Nele Dress

Introducing our next design in the “10 years, 10 items” project – it´s the Nele Dress! How did a one-year-old design make it to the top 10 list of pieces that define the Kriss Soonik brand? It´s simple. Not only did the Nele Dress become an instant hit with our customers but it also marked a rise of the RTW side in our collections.

Nele Dress


 

Nele is named after our make-up artist extraordinaire Nele Pandis who is responsible for many of our models looking extra glam. It was exactly the effortless style that connected the dress to the girl. Nele Dress just simply is the easiest thing to wear. You can dress it up or just keep it super casual. The midi-length and slightly A-line cut of the dress make it timeless whereas the ruched waist enhances curves.

Nele Dress


 

For now the Nele Dress comes in two variations. A sleeveless version made of soft modal jersey with a V-neck and a short sleeves option made of sultry velvet. The dark grey jersey version is definitely our go-to dress for the summer. And it works magic with the new TOKU x Kriss Soonik sandals. As all our items, the Nele Dress is beautifully crafted in our own studio in Tallinn.

Nele Dress

10 years, 10 items. Silvia & Maike

“10 years, 10 items” continues with THE signature lingerie setSilvia & Maike. A true classic in every sense – the fabric, the cut, the details. Silvia & Maike are utterly luxurious but in that understated cool way.


Silvia Bra & Maike Knickers is where it all started for the Kriss Soonik brand. If today you see triangle bralettes in every store, in every fashion show, then 10 years ago the scene was very different. All the brands were selling constructed bras, mainly padded or even push-ups. Then we came along with our soft cup bra. Our collection overall was more casual for a luxury brand, so we got away with it. And not only did we get away with it, we owned that piece. Our brand became known for that lace bra with the wide elastic.


The combination of bold wide elastic and delicate lace finished with a satin box bow makes the set both sexy and classic. The glamorous lace that truly defines these pieces comes from France. Like all our collections, Silvia & Maike are hand made in our Tallinn studio with extra attention to detail.


Over the years we have introduced many different colours of Silvia & Maike sets into our collections. Black being the firm bestseller, pastel colours like powder pink and lilac have proved equally popular as have electric blue and burgundy. We now have colours for each day of the week, so you can mix and match however you desire.


Amostyle x Kriss Soonik Collaboration

Amostyle by Triumph is one of the biggest players on the Japanese lingerie market with stores all over the country. We are honoured that they chose Kriss Soonik for their first major global collaboration. And with our 10th anniversary year, it couldn’t have come at a better time.

The journey to our first big collaboration started about 5 years ago when my design mentor and really good friend Sian joined Triumph as their Global Head of Creative Design. She mentioned that with our brand having so many fans in Japan, the collaboration seemed like a great fit. It sounded like music to my ears, a nice dream to have.

And then it all escalated about a year ago when Vikki joined the Amostyle team as Global Head of Creative Design.
When I had my first meeting with her I was panicking. What would I design? Can I design something that would appeal at such a scale? But after our meeting everything couldn’t have been clearer. All my ideas that had been hatching in my head by that point seemed to fit with their vision. Vikki is such a cool person and working with her and her team has been a dream!

In the Amostyle x Kriss Soonik collaboration I wanted to use all my design ideas that had been floating in my head but hadn’t found their way into our main collections. The designs were then put together with the immaculate manufacturing know-how of Triumph. When I received the first samples, I was amazed of the fit and quality. Plus they were so cute and comfy.

Throughout the collection we’ve stayed true to our feline feeling. The highlight of the collaboration for me is the PJ set with our catwomen pattern – great for inner- and outerwear. But also the push-up bra – a style you wouldn’t normally see in our main collections but works superwell for the collaboration.

The collection is now available on Amostyle website and Zalando in limited quantities.


 

10 years, 10 items. Kristel Suspender Top

To celebrate 10 years of Kriss Soonik we have selected 10 pieces that best describe the brand.
Over the next months we’ll be introducing you all these styles on our blog.

First up is the legendary Kristel Suspender Top, the piece that appeals to lingerie lovers and adventurous dressers alike. The tank top version launched with our very first collection and has stayed with us throughout the 10 years. When I designed it in 2009, it immediately became one of our bestsellers.


What makes it so unique?
The fit! It’s feminine, curve-enhancing, comfortable. The material – Italian anti-pilling viscose – is soft and feels like second skin. The suspender details make it unique and functional. The cutout on the back ( or in the front as Kristel is reversible) adds a contemporary twist to the tank top and the lux satin bow takes the glamour levels up.
It’s the ultimate comfort meets sexy!

Kristel Suspender Top

Kristel started as a tank top. But over the years we have played with different variations. One of the most popular is the Kristel Turtleneck Suspender Top – the Wintery version of the tank top. The newest addition is the Kristel Suspender T-shirt with a looser, more modern fit. During the 10 years, we have also experimented with various fabrics. Kristel has come in ribbed jersey, denim, fishnet and lace. And there’s many more to come…

*Illustration by Kati Stimmer

Kaubamaja Pop-Up

Our Valentine’s Pop-Up tradition continues. Just like the past few years, we have opened a little shop in shop at Kaubamaja Department store in Tallinn. This time however it’s extra special as we’re also celebrating the 10th anniversary of Kriss Soonik. The pop-up space is decorated with exclusive illustrations drawn by Kati Stimmer, forming a perfect backdrop to showcase the handpicked selection of products.  

You can find a range of lingerie, lounge and ready-to-wear items. Including the bestselling suspender tops and Heart and Wings Wraps. All perfect gifts for Valentine’s. But the highlight of the pop-up is undoubtedly our very own cat tulle fabric.

Don’t miss out! Kriss Soonik pop-up is open at Tallinna Kaubamaja until the 28th of Feb.

WINTER SALE

Our semi-annual SALE is now in full swing. With so many styles up to -50% off, here´s a selection of our favourites right now.
 

Glossy Dreams

Our beautiful jersey range is now -50% off. It´s bold, sporty and on-trend. These items are really limited, so if they are gone, they are gone forever.


 

Piece of Love

You can now find our popular Heart range -30% off on sale! The beautiful flock-hearted tulle has become a true favourite with our fans, so it´s the perfect time to find your favourite from the range of lingerie and RTW.


 

All that glitters

And last but not least, the glamorous glitter tulle. It´s been one of our best-sellers for two Winters now. The RTW styles are perfect for layering with any outfit. Our tip? Add the glitter dress to a T-shirt and jeans to spice up your look.


 

Kriss’s 2018 Top 5

2018 has been an interesting year! We managed to launch some processes that I´d been dying to start for years. A year of a lot of firsts. For example, our first very own fabric and first RTW collection. Things are definitely changing and I am really enjoying the ride! Bring on 2019 and our big 10th anniversary!

From all my heart I thank all our customers for the love and support. It´s not an easy ride but because of all of you it´s so
much more fun! Thank you and have a fantastic 2019!

Here are my highlights of 2018.


 

La Foret Pop-up

One of the most memorable events in 2018 for me was our pop-up shop at La Foret Harajuku – one of Tokyo´s coolest department stores. This is the heart and soul of all cool things in this fashionable city, so being able to host a pop-up there was a dream come true.


 

Toku x Kriss Soonik Sandals

Our very own shoes! Another one of the firsts this year. We did a cool collaboration with Estonian shoe manufacturer Toku. This sandal design is very Kriss Soonik – the colours, the Marabou puff, the KS initials in soles. But also the amazing quality and comfort that the masters of Toku are able to provide, is pretty awesome. There are definitely more shoes coming!


 

Ulakas Kaunitar (Naughty Beauty) Collaboration

This year we created a capsule collection for our very first Estonian stockist – lingerie boutique Ulakas Kaunitar (Naughty Beauty).
It´s colourful, sassy and sexy, just like the boutique. It was so much fun designing it!


 

“Oh, Hello Boys!” campaign

Another first! A women´s lingerie campaign without any women in it. A photoshoot where the Kriss Soonik girl has this time stepped behind the camera to capture a few of our favourite things – lingerie, cats and gorgeous boys. I had been dying to shoot a campaign like this and our pre-birthday time seemed just spot on.


 

Our Black Cat Fabric

Our very own fabric! Gorgeous, delicate tulle covered with velvety cat motifs.
It took a long time to work out what I wanted from our first fabric but the result is just perfect.
Look out for more unique prints and cat motifs in 2019!


 

HTW: KRISSMAS RED

With Christmas just around the corner, I´ve gone a little red crazy! It´s a colour I wouldn´t normally choose but every December it just hits me. Maybe it´s like with Christmas songs and food, you just start craving for it.

So here are some festive outfits to inspire you this holiday season. Comfy meets chic party mode. Because your glamorous outfit must also help you relax while you´re having the best time with friends and family.
Enjoy!


 


 


 


 

SHOP HERE


 

KRISSMAS GIFT GUIDE

With the start of December we are getting in the full #krissmas spirit. We want to make your gift giving as stress free as possible, so here’s a guide to our best-sellers, elegant picks and extra special stuff. Also, join us on Instagram for our annual Advent calendar!


 

THE MUST HAVE PRESENT
Katwoman Initial Gift Set
Diana Wings Wrap – Dark Red •
Diana Wings Wrap – Black
Diana Wings Wrap – Dark Green
KS Gift Card – digital e-cards also available


 

FOR ELEGANT LADIES
Reina Turtleneck Dress – Black
Kristel Knitted Suspender Top – Grey
Kristel Turtleneck Suspender Top – Black
Kristel Knickers – Black
Nelery Gown – Navy
Nele Gown – Pink+Red
Nele Gown – Grey+Black
Nele Gown – Black


 

SPECIAL SOMEONE
Inna Babydoll – Black
Lily Knickers – Black
Alison Bra – Black
Emily Knickers – Black
• Emily Knickers – Red •
Susan Body – Black


 

Enjoy the gift-giving!


 

Our Cat Fabric

In 2019 we are celebrating our 10th anniversary. It´s a huge milestone for us and we have many exciting things planned. To introduce the first, and maybe most exciting, it´s our very own fabric. Gorgeous, delicate tulle covered with velvety cat motifs.


 

The idea had been in my head for a long time. But creating your own fabric is not as easy as it sounds
(although it actually doesn´t sound easy as well 🙂 ).
Firstly, I wasn´t sure what should be on the fabric. Over the years I´ve played with different patterns but nothing ever felt right. Finally, when our 10th anniversary started approaching, I felt that our proud cat logo should get more attention and I decided to use her as the star for the fabric.
Secondly, what type of fabric should it be and who will make it? That was another challenge. Usually you have to order huge amounts of fabric if you want custom design. After testing different suppliers, we found the best manufacturer for our tulle fabric who understood our needs and restrictions.
And why tulle? It´s just amazing to float around in 🙂


 

What also makes me happy is that the range includes not only lingerie but also RTW pieces. It´s the start of Kriss Soonik 2.0 where you´ll see more items you can wear for breakfast, lunch or dinner. And now that we have our first fabric, it will definitely not be the last. Especially as our big birthday will really be in full swing next year.