Caribbean Dreaming Pop-Up

Kriss Soonik

It was my 8th time in Tokyo but this time was extra special – I was finally there during the peak cherry blossoming. And I must say nothing really compares to these fluffy white and pink petals. Apparently Sakura season is bigger than Christmas in Japan. And now I know what the hype is about!

The main reason for my visit to Tokyo this time was our pop-up at Omotesando Hills Rocket at the heart of Tokyo’s most prestigious shopping street Omotesando. This is the legendary street where Gucci, Chanel, Loewe et al. have their flagships.

We had a fabulous opening party. Was so great seeing all my Japanese friends (thank you for my beautiful flowers and gifts!) and also meeting so many new faces. The pop-up’s theme was “Caribbean Dreaming” after our SS17 campaign. Guests were posing with our campaign stars dolphin and flamingo while sipping Litchi Blue cocktails. We had loads of fun as you can see from the gallery below.

Until next time Tokyo!


 

 

Love The Now

Last week Embassy of Champagne hosted a very bubbly photoshoot in one of the most luxurious hotels in Tallinn – Hotel Telegraaf. Their most elegant VIP suite became a photostudio for Moët & Chandon’s Love The Now campaign. And of course we´re really excited that our creations got featured in this gorgeous shoot. Here are some of our favourites from the campaign shot by photographer Kirill Gvozdev.


 

3 days in Paris

It was the fourth time showing our collections at the number 1 lingerie trade show in the world – Salon International de la Lingerie. For the AW17 season we were chosen to show in the brand new area – Uncover. The space was light and airy, had a very relaxed vibe, a great soundtrack, and a glass of champagne in the evenings sure made the three days very enjoyable. Trade shows can be hard but the organisers Matthieu and Daniela treated us really well.

Meanwhile on the other side of freezing cold Paris, the iconic department store Galeries Lafayette opened a Valentine’s pop-up featuring a hand-picked selection from our collection. If that wasn’t fantastic enough news, when we visited the store, we found the mannequin wearing our Susan Glitter Gown! The pop-up will stay open until the 15th February, so if you’re in town, go check it out.


 

 

TFW Behind the Scenes

Last week the Tallinn Fashion Week catwalk become a party scene for our gorgeous lingerie-clad girls. The show was the biggest we´ve ever organised. It took months to prepare all the 40 outfits, get the concept and models together.

But what went on behind the scenes hours before the show? Here´s a little sneak peek into all the pre-show excitement.

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Photo credit: Sigrid Kuusk

Tallinn Fashion Week

Last Saturday we rocked the socks off at Tallinn Fashion Week! We celebrated TFW 10th anniversary with bringing the birthday party to the catwalk. I can still feel the positive vibes from the night and want to say a HUGE thank you to everyone who made the show so amazing:

Our gorgeous models: Adeline, Agne, Carina, Ellu, Inna, Kadri, Kärolin, Laura, Mari, Maria, Merlin, Mona, Nelery.

DJ Sander Mölder for the sick beats,

Johanna Eenmaa for the styling and kick-ass chokers,

Riti, Piret and Nele for making behind the scenes magic,

Shishi, ABC King, MJ Models, Kevin Murphy, Oriflame and the entire TFW team!

And of course everyone who came to watch the show! THANK YOU! AITÄH!

Here are all the 39 looks from the show. A mix of our AW16, SS17 and some special show pieces. Until next time! Enjoy!

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Photo Credit: Erlend Štaub

It’s showtime!

In a few days we will be putting on another fashion show – this time we’re back in Estonia celebrating Tallinn Fashion Week 10th anniversary.

The show preparations always start about a month ahead. From figuring out the concept to casting, from styling to music, it’s a long process with many layers and many unexpected moments. But the minute the first girl goes out on the catwalk, all the nerves are gone and we all remember why we love to do it so much.

To get everyone else in the mood as well, here’s what goes into setting it all up.

Concept: This time around it was easy! We decided to theme the show after our AW16 campaign “The Morning After”, which follows the adventures of a birthday girl on the next day after the big party

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Set & props : We love to go for that extra mile and make sure the concept really comes through to the public. That often involves building a set, using props, video projection and really thinking through the music selection. This Saturday’s production will be our most ambitious yet…

Models: Besides being drop dead gorgeous Kriss Soonik girls are strong, powerful and full of mischief.

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Styling: No doubt the lingerie and loungewear pieces are the true stars of the show. This saturday we’ll be showcasing the highlights from AW16 and SS17 collections mixed with special show pieces. You can expect sparkle & glitter and of course our signature details.

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Last week vol. 1: Tokyo Pop-Up

The first time I visited Tokyo, the La Foret department store became my favourite shopping destination. I guess the best word to describe it is “kawaii” (cute) but you can always find some cool designs there that you can also wear outside the craziness of Japan.

So who would have thought that 4 years later we´d be opening our very own store there? Below we´ve put together a gallery of the opening party. Thank you to everyone who came to support us!

The pop-up will be open until the 31st March on floor 2. Go check it out when in Tokyo!

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Kriss Soonik at Kaubamaja

This week we opened a pop-up shop in Estonia’s most prestigious department store Kaubamaja. This comes at a perfect time just before Valentines Day.

For the opening we gathered the press and fashion bloggers for a nice afternoon with a bit of bubbly and an introduction to the collection by Kriss herself.
Our gorgeous model Adeline was lounging away on the bed reading “The Cat Who Walked By Herself” while the guests took a closer look at our signature French Lace styles.

The pop-up at Kaubamaja will stay open until 16th February, go and have a look if you’re in Tallinn!

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Photographer: Egert Kamenik

Kriss’s Top 5 in 2015

Looking back at 2015. Here´s Kriss´s top 5 most memorable events of the year.

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Paris Lingerie Trade show
A great kick off to 2015 was the Salon International de la Lingerie trade show in January. A must for all lingerie brands and buyers, this show has the best of the best. It’s not only great to see all the buyers from around the world but also to catch up with all the other designers and brands.
Kriss Soonik will be returning to Paris 23rd-25th January. You can find us at booth G89.

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Isetan Lingerie Pop-up & Cannabis Event in Tokyo
Tokyo was definitely the busiest place for us this year. We had many different events in Japan, the most memorable being the Cannabis Cherry Blossom event in March, where I made my DJ debut, and our pop-up shop at Tokyo’s most prestigious department store – Isetan.

2016 looks to be even busier there. And we might also get outside of Tokyo!

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Secret Brunch Fashion Show in London
We don’t host fashion shows very often but this Halloween we teamed up with Secret Brunch and threw a supersexy show. Our gorgeous catwomen were accompanied by a huge daytime performance and party that’s hard to forget. I hope we´ll get to do something similar in 2016.

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Christmas Campaign
What happens when you put 5 grown up women in a room with foil balloons? The best day ever, that´s what! One of the most amazing photoshoots we´ve ever done! I would like to thank the entire team – photographer Sandra Palm, make-up and hair stylist Nele Pandis, stylist Johanna Eenmaa, and of course the gorgeous model Mari-Liis Roots. I am sure this team will do more memorable work in the coming year.

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Christmas Press Event and Live Window in Tallinn
Beginning of December we hosted a small press event at our Estonian stockist Naughty Beauty (Ulakas Kaunitar in Estonian). Completely unplanned we asked 2 of our gorgeous models to stand in the window for some photos – next moment we were stopping traffic outside and the Estonian press was full of images of these beauties. Quite a cool end to the year! Spontaneity rocks!

Here´s to an exciting 2016!
Kriss x