HOW WE DID IT: TALLINN SHOWROOM

Our Tallinn showroom has been open a bit more than a month. With a Late Night Shopping Evening happening tonight, we thought it´s a great time to show you how it all started.


 

When I first saw the space, it reminded me of a school gym – a vast space of 200m2. The first thing we put in place was the shelving system. When they ended up looking like ladders, the concept became clear – sports meets luxe. In many ways it matches perfectly our collections´ design aesthetic. The basketball hoop was of course a natural next step.


 

All of this wouldn´t have happened (wouldn´t be happening as the showroom is far from ready…) without interior designer extraordinaire – Katrin Emmus. I´ve worked with Katrin on many projects before (including my wedding) but this was my first ever retail space.


 

Our team work is flawless. Sometimes it feels like we read each others´ minds. When I have a crazy idea, she is the one who works out how to achieve it and makes it look glamorous (like the Macramé technique used for our basketball net). And it also works vice versa. The pink floor strip is one of the ideas that Katrin came up with and it defined the whole space. You don´t need much more when you have a floor like that!


 

Here are some of the behind the scenes pictures of how it all came together. Thank you Katrin for being so amazing! #krisssooniksquad

Meet Sandra Palm

Our photographer Sandra is one of the coolest chicks to appear in my life over the last few years. Her sense of style, how she sees things, is unique and immediately catches your eye. I´ve learnt so much from her. I admire how professional she is. How she always speaks her mind. She´s fun to be around and I am glad to call her my friend.

Please let me introduce you to the one and only – Sandra Palm.

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Tell us a little bit about yourself
A creative girl with realistic vibes and who’s been obsessed with fashion all her life. Can’t live without travelling and good food!

How would you describe your personal style?
I appreciate good minimalistic design with some creative twists and high-quality fabrics. Used to wear a lot of black for years. Yet lines are still more important than colors, I’m trying to add some tones to my wardrobe at the moment. Brands like Acne, COS, Filippa K.

How did you end up working with Kriss?
By the time I met Kriss I had already been a long time fan of her personality and her approach to lingerie and fashion industry in general. I was really excited when make-up artist Nele introduced us and I’m even more excited that we keep on inspiring each other!

If you weren’t a photographer, you would be…
– a cat!

What inspires you?
I’m inspired by everything visual! I usually find a lot of inspiration while working. So I guess that the saying – Inspiration exists, but it has to find you working – is spot on.

What ́s your personal favorite piece from Kriss’s collections and why?
Susan Top, because it’s just so incredibly sexy and you can wear it in so many different ways.

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Meet Getter Kuusmaa

If you´ve wondered where our cool AW16 campaign video came from, then Getter is the one to be blamed.

Me and Getter grew up together cheering for our fathers by the basketball court. She has always been such a positive, energetic and inspiring girl! It´s not always easy to find videographers who get our quirky sense of humour but with Getter it all came very naturally. Her photography and video work already had the same vibe.

So please let me introduce you to the newest member of the Kriss Soonik squad – Getter Kuusmaa.

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Photo by Marit Martin

Tell us a little bit about yourself.
I’m a freelance photo/videographer and a full time mother to a special little girl – Karlotta. I’m crazy about Estonian design and ice-cream.

How would you describe your personal style?
Rainy days – Hunter boots, winter days – Dr.Martens and all the other days – Adidas trainers. Minimalistic and simple but with a little twist. And I try to always have something on by an Estonian designer.

How did you end up working with Kriss?
Me and Kriss actually know each other from our childhood, running around at Kalev sports arena. But she contacted me this spring and when she did I jumped up and down from happiness.

If you weren’t a videographer/photographer, you would be…
…a world famous athlete 🙂

What inspires you?
Great design, fun and awesome people, my family and friends. Sometimes a great movie or a good book/magazine. People who overcome difficulties in their lives.

What ́s your personal favorite piece from Kriss’s collections and why?
The Susan Body – I can just wear it with everything and it’s amazing!

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MEET ALLISON BEALE

Meet the Marketing Director of our favourite US lingerie chain Journelle – Allison Beale. Allison has been a supporter of the brand since day one and always a massive inspiration to us!

Tell us a little bit about yourself.
I’m into wine, food, lingerie and music…in that order. I’m a New Yorker by way of North Carolina, lover of the beach, spontaneous dance parties, late night chats and live music. Mom to Frank the cat. I’ve been in fashion or lingerie PR for as long as I can remember. And while I live for lovely lacy things, I would gladly cheat on lingerie with food + wine 😉
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Lauren Hutton. She just has this ease and elegance to her style – the clothes she wears, how she moves in them, the pairing of the unexpected. You can tell she’s comfortable in her own skin and dresses to accentuate that.

What’s the best advice you’ve ever been given?
My grandmother told me to always smile when I answer the phone because the people on the other end of the line would hear it in my voice.

Top 3 favourite places in NYC.
There are too many to name only three! Here goes…Balthazar is perfect just about any time of the day. I go every Monday morning for a cappuccino and almond croissant and I’ve celebrated my birthday there the last seven years. Dell’anima, a cozy little nook in the west village is my favorite spot for pasta. It means “of the soul” and the bolognese is to die for, plus they have a killer wine list. I shop the Union Square Greenmarket 2-3 times a week. Wednesday mornings are the absolute best.
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On a Saturday night we would find you… at dinner with friends. Sometimes cooking it for them.

What’s your personal favorite piece from Kriss’s collections and why?

The Kristel Suspender top in black – it’s a wardrobe staple for me. It’s both thoughtfully sexy and approachable – a classic.
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Meet Harriet Spence

Meet Harriet, the tireless fashion PR who takes care of our press coverage in the UK.

Tell us a little bit about yourself.
I am thirty-something (I tend to forget the exact digits!). I have always worked in fashion PR and launched my own agency HPR LONDON in 2009.
I am mum to Frenchie Maggie May and recently married Nathan. I love country and rock and roll and wish I was a cowgirl!

How would you describe your personal style?
I am more into a winter wardrobe, layering different textures mainly of the black variety. Working in fashion PR – black is the classic uniform but I try and mix it up with different silhouettes. I’m currently into really wide oversized pants teamed with a simple tee.
I couldn’t live without my vintage leather biker, cropped leather trousers (not to be worn together) and an oversized piece of knitwear.
I like clean, minimal lines and avoid colour as much as possible.
I usually buy Superfine, Acne, Rick Owens, Weekday and completely regret not buying the Vetements platform flame boots…!

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On a Saturday evening we would most probably find you …
On a summers evening on a rooftop trying to catch the last of the sun and in the winter somewhere dark and cosy drinking red wine.

Top 3 favourite places in London.
Richmond Park, you feel like you are nowhere near the city.
Blacks, Soho.
The Scotch of St James, for an intimate gig.

What’s your personal favorite piece from Kriss’s collections and why?
The new swimwear line is great, simple shapes and the cut is perfect for me.
Kriss sent me the Gone Tanning bikini with a leopard lining – it was the first thing to go in my holiday suitcase!
When I met Kriss for the first time a few years ago the first thing I did was order her signature white lace triangle bra.

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Meet Johanna Eenma

Meet the talented stylist who we’ve worked with for our Disco campaign, AW16 lookbook and most recently a catwalk show. Oh, and did we mention that she has the most awesome voice as well? Quite a combination!
Read for yourself 😉

Tell us a little bit about yourself.
I was actually just trying to figure out what to write in my Instagram bio. As I divide myself between music (singing in band called I Wear* Experiment), styling (Fashion Editor at MOOD magazine and freelance), photography and sometimes illustrations. So .. it seems that I am a creative-cat.

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How did you end up working with Kriss?
I think it was (photographer) Sandra Palm, who invited me to do your Christmas-New Year-Valentines-Birthday campaign.

How would you describe your personal style?
Black, practical and comfortable, with some weird elements added. But I intend to go crazy when touring with my band.

What song do you have on repeat right now?
Iiris – Hope.

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Top 3 places in the world.
My downtown apartment, my parents’ house under pine trees in a quiet suburb in Tallinn and .. I really love riding around in a car, to anywhere.

What’s your personal favorite piece from Kriss’s collections and why?
I really love colour, but not on myself that much. So I’ll have to pick the black Kristiina Suspender Top – because of the pompom!

Listen to I Wear* Experiment on Spotify: https://open.spotify.com/artist/4Nr1VVZ8ct7bz32oPDMjwa

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Meet our talented illustrator: Kati Stimmer

This week we launched The Cat range – a few of our key pieces decorated with original illustrations. If you were wondering who that talented designer behind these unique illustrations is, you have come to the right place 😉
Meet Kati Stimmer.

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Tell us a little bit about yourself…

Hi! I’m a graduate of Fashion Design who is madly into handmade, nature, food and life. Main focus of my life right now is dreaming up knits at Studio HÕBE, besides that I’m doing freelance illustrations and making some garment magic happen.

How did you end up working with Kriss?

The year was 2014 when I got an email from the Kriss Soonik team about the brand’s 5th year anniversary and their wish to include my illustrations in their celebration. I was more than happy to do it!

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What was the inspiration behind the SS16 illustrations?

The star of SS16 illustrations was the iconic catwoman, who is the interpretation of a wicked, seductive, independent and cool modern woman. We also wanted to add some cute cliché roses to make the overall look romantic.

How would you describe your personal style?

I’m a minimalist in love with lavish details.

What’s your personal favorite piece from the collections and why?

It’s undeniably amazing to see the pieces with my illustrations, but besides that I absolutely adore the new blush pink toned garments and the surprising add of denim fabric.

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Meet Silvia

We got together with our Classics collection model and muse Silvia for a quick chat about style and life in general. Read the interview below and get to know the person behind our lookbook images.

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Tell us a little bit about your personal style.
My personal style would be super simple. Mostly black, sometimes a few colours – grey/white (haha!), jeans, leather jacket. Chill, tomboyish, chic.
From time to time I love to go funky, like wear crazy printed t-shirts, jeans, heels and red lips. Above all, I want to feel comfortable in my clothes and I always dress according to my mood. Dressing up for me is expressing myself.

If you weren’t a model, you would be …
… a unicorn.

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Favourite travel destination?
Definitely NYC. I just love love looooove this city! But places where I haven’t been and I would love to see are in South America – Mexico, Brazil, Peru. And also Capetown in South Africa. The world is my playground.

On a Saturday evening we would most probably find you …
Probably not at home, haha! Out with friends more likely – partying, bowling, at the cinema, you name it. Staying in front of the TV in my pajamas eating popcorn is not like me at all, I get inspired by people.

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What´s your favourite piece from the Kriss Soonik collections? Why?
My favorite piece, hmmm, that’s a tough one. Kriss has so many amazing pieces, starting with bras and tops to gorgeous robes. I would love to wear them all, it’s not easy to pick out just one. But if I have to, I would say my black lace top – it’s super sexy but at the same time elegant.

Words to live by?
Do what makes you happy and what you are passionate about. You live once, so make it count. If you have a dream, work towards it. Nothing is impossible. Love deeply from your heart and travel as much and far as you can ☺

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Instagram: @silviakebbinau

Meet Katrin

When I turned 30 I thought I won´t make any new best friends. It seemed impossible. How do you bond with new people like that when you´re a grown-up? And then along came Katrin.

She was a breath of fresh air. She was a set designer at an event we worked together on in Berlin and the connection was immediate. Who else would wear plastic pointy fairy ears at an embassy reception than me? But Katrin was the one who prepared and brought them along hoping someone dorky would wear them.

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So far the biggest project we´ve worked on together has been my wedding where Katrin was in charge of set design. She is one of the most professional people I know. So when she told me to relax because she had everything under control, I actually believed her and the results were amazing. It helps that she has a great sense of style, that´s also a bit quirky.

She´s a rare gem and that´s why today I present you the real Katrin behind the top.

Name: Katrin Emmus
Age: 31
Occupation: Interior architect, Set designer

Tell us a litle bit about your personal style.
It’s become more feminine in the last years. Skirts and dresses, girly and elegant tops have occupied most of my closet by now. I love mixing ladylike clothes with rough details. Like my favourite leather jacket or a pair of shabby boots. And also my hair has always played an extremely important part in my style – I like changing it’s appearance quite often. Friends call me a chameleon 🙂

What kind of things/people inspire you?
A creative person needs a muse in his/her life – either it’s a place, a season, a thing (like food or music) or a person. I’m no different – my Muse is new experiences that freshen my thoughts and open my eyes. The thirst for adventures and knowledge is endless.

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I know that you have two cool tattoos on your hands – what do they symbolize for you?
The tattoos on my forearms are both texts in my mother tongue – Estonian. They remind me of good things and good people in my life. One of my dearest friend’s words to me I have translated into Estonian and put on my left arm. It’s something very simple, but yet so hard to say in our everyday lives: “You are good” (et. “Sa oled hea”).

What’s your favourite piece from the Kriss Soonik collections? Why?
The moment I wake up every morning, I wrap myself into Glitter Wings Wrap. Everyone knows how important mornings are, and my Kriss Soonik outfit gives me the “just-woke-up-like-that” confident feeling instantly.

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What’s the best advice you’ve ever been given?
Be good, be polite but always be yourself!

Shop the Katrin Top here.

Want to read more about the girls behind the garments? Meet the Original Susan.

Meet Sakura

I met Sakura on my last trip to Japan. She works as a PR at PR01 agency representing the coolest fashion brands, including Cannabis boutique were Kriss Soonik collections are stocked and where we had our last Tokyo event. Sakura is one of the most stylish girls I have met. She has a very strong personal style and knows how to mix our designs into her outfits. We had a chat with her about Tokyo and her style, here´s what she told us…

What are your top 3 favourite places in Tokyo?
Harajuku, Shibuya & Ginza!
Harajuku – area where new fashion & culture trends are born, a very hip part of town.
Shibuya – area of Tokyo, where fashion, culture & music emerge and mix. It’s super crazy but fun!
Ginza – more traditional neighbourhood.

What’s one thing everyone needs to do when visiting Tokyo?
Make sure to visit some traditional buildings, see the beautiful landscape and have dinner at a nice Japanese restaurant. I’d also recommend to visit the Harajuku area in order to experience the Japanese fashion & culture. I think that young people in Harajuku represent really well contemporary Japanese fashion & culture.

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Tell us a little bit about your personal style.
I wear clothes that fit my lifestyle and the occasion. When I go to the beach, I like to wear a cover up over a bikini with Vans sneakers. On a night out I usually put on a dress with a biker jacket. And on a lazy weekend to a brunch with my girlfriends I’d dress up my casual outfit with a Kriss Soonik Susan Lace Top.

What are your favourite fashion brands?
If I had to name one it would be Prada.

What do you think why Japanese women like Kriss Soonik?
I think that every Japanese woman wants to be strong yet elegant and Kriss Soonik products have both of those qualities.

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What´s your personal favorite piece from the collections and why? How do you wear it?
Kristel Turtleneck Suspender Top as it was my first ever Kriss Soonik piece. It’s stylish and has a bit of a sexy edge. I love that you can wear as a regular top, with the suspenders showing. I keep the styling simple and pair it with skinny jeans. It truly is a special piece of clothing.