Piret Bra

Piret Bra

The new Piret Bra is here! Available in three lovely colours, this latest style is an absolute must have. With Piret our mission was to create a bra that would fit a larger cup, whilst still keeping the comfort and cool factor of our best-selling signature Silvia triangle bra.

Piret Bra


 

Coming to the result was far from easy though. This bra was years in the making because I was never satisfied with our samples. There was always something not right. It had to look and feel like “Kriss Soonik” but that didn’t occur for a long time.

After countless tests and frustration we finally got the bra we wanted! Made from our Classic French lace, signature wide elastic under bust, wide shoulder straps, edged with velvet trims and decorated with two tiny box bows in the front – it has the everyday comfort factor, sexiness and fit.

Piret Bra


 

The idea was also to extend the Classic range offerings, so Piret got a matching lace thong. Now you can actually mix and match the Piret Bra, Piret Thongs, Silvia Bra and Maike Knickers in whichever way you like.

Kriss Soonik for Journelle

Journelle

When we sat down with the girls from America’s hottest lingerie boutique Journelle last year, the idea of the collaboration came very quickly.

 

Kriss Soonik Journelle Boy Beater


 

We wanted to create something classic with a bit of the unexpected. The result? A fresh take on our bestselling Bridget Body. The exclusive Boy Beater is a super soft ribbed tank with a sinfully lace-covered bum for a little dose of skin, and a bold keyhole in the back to compliment the shoulder blades. Top it with our signature satin bow and voíla! Comfy, chic, and a little naughty. It’s a great go-to transitional piece, perfectly wearable for work or play (with a few costume changes). See below how the ladies from Journelle wear it and read more about the collaboration on their blog.

Behind the Design: Kristel Knickers

Kristel Knickers

Kristel Knickers are another of our signature pieces that have been with us since the very beginning. It’s a product that combines two of our favourite materials from our bestselling ranges – luxurious French lace and supersoft jersey.


 

Kristel Knickers

The collection where the Kristel Knickers first appeared was called “The Warrior”. The year was 2009. The range was dark and sexy in a fresh new way. It was more fashion-forward than pin-up. Not many luxury lingerie designers saw jersey as a potentially glamorous material. But I was on a mission to change that with the Kristel Suspender Top, Kristel Knickers and Bridget Body.


 

Kristel Knickers

Our cute yet cheeky Kristel Knickers are handcrafted in Estonia and made of Italian jersey and French lace. They can be worn under a pair of jeans or as sleepwear. The cut is flattering and reveals exactly as much as needed…

City Guide: Tokyo

Tokyo

My semi-annual trips to Tokyo is what keeps my inspiration juices flowing. The energy I get from this city is like no other. Here are some of the places I managed to visit on my last busy trip.


 

SHOPPING

I always visit the golden triangle – Shibuya, Harajuku, Shinjuku – for all my craziest fashion needs and just to get a general feel of the current state of trends. I already get inspired by the vibrancy of the street style. There are many places we sell our collections in these areas, including two of the best department stores Seibu Shibuya and Isetan Shinjuku, so it´s always mixing work with pleasure.

Kriss Soonik


 

KOENJI

Every time I’m in Tokyo, I try to find new places. Koenji, just a stop from Shinjuku, is probably the coolest neighbourhood in Tokyo at the moment. It’s home to an expanding creative scene. You can shop for vintage clothes and vinyl records, go to live music bars and just generally walk around and get immersed in culture and creativity on every step.

Koenji


 

SAKURA

This was my fourth time in Tokyo during Spring. I had seen cherry blossoms before but I had never been in Tokyo during the peak blossoming season. Now I know what the hype is about! My greatest experience to view the cherry blossoms was in Tokyo Midtown. It´s especially powerful to look at the fluffy trees from above. It reminded me of seeing first snow of the season.

Sakura


 

MIRAIKAN SIENCE MUSEUM

It´s no surprise that I am a huge fan of robots. Visiting Miraikan had been on my to-do list for a long time. Loved seeing Asimo´s demonstration and chatting to tiny robots. Of course until the cute robots called me old…

Miraikan

Katwomen T-Shirts

Katwomen T-Shirt

Last summer we brought our cat logo alive with the very talented illustrator Kati Stimmer. We called her Kat. She is a glamorous creature – sassy, independent and courageous. She doesn’t care what others think about her because she just really enjoys being herself.

T-Shirt


 

My name is always written with a C whenever I go, so it wasn’t really hard to come up with her name. But that was also the moment when the idea for the Katwomen Alphabet occurred. Letters combined with our beautiful creature on cool T-shirts? I was sold. It had been a long-time dream of mine to include a range of T-shirts into our collections.

Katwomen Alphabet


 

The supersoft organic cotton T-Shirt comes with 21 different letters making it easy to find your initial. Rock it with a pair of jeans or wear it underneath our Susan Tops or Bodies. The peek-a-boo detailing is perfect to show off your letter.

Behind the Design: Silvia & Maike

Lace Lingerie

Writing about our bestselling classic items is like walking on memory lane. Silvia Bra is where it all started for the Kriss Soonik brand. If today you see triangle bralettes in every store, in every fashion show, then 8 years ago the scene was very different. All the brands were selling constructed bras, mainly padded or even push-ups. Then we came along with our soft cup bra. Our collection overall was more casual for a luxury brand. Using fabrics such as jersey and velour, so we got away with it. And not only did we get away with it, we owned that piece. Our brand became known for that lace bra with the wide elastic.


 French Lace

 

The first Silvia was made of black French lace – glamorous, chic and an immediate bestseller. For our 5th birthday we launched the Rainbow of Bras collection where Silvia came in many different bright and pastel colours. We are now constantly adding new shades to the mix. We have also extended the range into different fabrics, the Silvia Fishnet Bra being one of the most popular.


 Lace Lingerie

 

But of course talking about the Silvia Bra without mentioning Maike Knickers is only telling half the story. From the very beginning it has been a match made in heaven. Bold wide elastic with delicate lace combination finished with the square satin bow has made the set both sexy and sporty. It’s everyday lovely lingerie for a modern woman!


 

 Kriss Soonik

Caribbean Dreaming

Caribbean Dreaming

Our SS17 campaign “Caribbean Dreaming” is all about the small joys in life.

My grandmother Maie became the unexpected style muse for the shoot. I remember her always being very glamorous. Even when she was sunbathing in the garden of our Summer cottage, she had a proper hairdo and purple lipstick on. It was the time when Estonia was still part of the Soviet Union and travelling abroad was impossible. You couldn´t just buy a ticket and fly to the Caribbean for a holiday, so you had no choice but to make the most of your backyard sunbathing sessions.

The modern reason for not being able to fly to the Caribbean is lack of time. Our busy lifestyles became the inspiration for our SS17 photoshoot. When you just don´t have the time for a vacation, you can always create your own sunshine. Take time off in small portions and enjoy these fun little moments in life. We always want more but sometimes we just have to make the most of what we already have!


 

Photographer: Sandra Palm
Model: Mari-Liis @EMA
Styling: Johanna Eenma
Hair/make-up: Nele Pandis
Location: Tallinn Botanic Garden

Behind the Design: Kristel Turtleneck

Turtleneck Suspender Top

We launched the first Summer collection in 2009 with our Kristel Suspender Tank Top being one of the stars. Women immediately fell in love with its feminine shape and the comfortable jersey fabric. I was certainly one of the fans of the design. Being from Estonia I had to also create something to survive the freezing Nordic Winter in the same classy style. This is how the Kristel Turtleneck Suspender Top was born.


 

Kristel Suspender Top

Named after our first photographer and my dear friend Kristel Raesaar, the top is as versatile as her creative mind (she came up with the term “loungerie” for us, so you get what I mean). The top can be worn hidden as a layering piece or you can rock it with pairs of jeans and let the suspenders show. Moreover it’s reversible, meaning you can have the cutout in the front or at the back.


 

Turtleneck Suspender Top

Made in Estonia from the softest viscose jersey sourced from our long-time suppliers in Italy, I never wanted to compromise on the fabric. It had to be the softest and most durable option we could find. I wanted women who wear the top to feel confident, comfortable and sexy. With so many ways how to wear it, I think it really ticks all the boxes.


 

Manufacturing

I have always seen it as an more fashionable alternative to a classic black turtleneck.
It truly is a staple piece with a twist!


 

Suspenders

City Guide: Paris

In Paris I’m always in a hurry. Doing trade shows, visiting boutiques or fabric shows is sure fun but there’s never time to fully enjoy Paris. There are a few places though that I try to visit when in the City of Love. Here are my favourites.


 

SHOPPING

A dream destination for fashion lovers. You have everything from vintage flea markets to a selection of great French high-street to super high-end labels. The must visit would be the iconic Galeries Lafayette on Boulevard Haussmann. With its remarkable dome and wide range of brands its one of my favourite shopping destinations. Until the 15th of Feb you can also find a selection of Kriss Soonik products on the lingerie floor.

Colette is a fashionable concept store that almost every day has a new product launch or an event happening, and therefore is always packed with all sorts of fashionistas. You can get everything from a simple pen to haute-couture frocks there.

If you are in the Le Marais area make sure not to miss Dollhouse – a cool lingerie shop that also carries some of our pieces.


 

CULTURE

The city itself is so beautiful and historical that even a short walk around Paris is almost too much to take in. There are however few places we always try to visit. One of them is Petite Palais. The little sister to the more known Grand Palace is a true gem. The building, erected in the 1900s is a true piece of art within itself. Inside you can find paintings, sculptures and works of art from Ancient Greece right up to the First World War. It also has the sweetest courtyard with the best cafe.


 

FOOD

No day starts without a visit to a local boulangerie where croissants and pain au chocolates are mandatory. For food shopping nothing beats La Grande Épicerie, which is part of the famed Bon Marché department store in the sixth arrondissement. Considered the best food shop in Paris it literally has everything! On top of French delicatessen the whole world cuisine is represented.

Another place worth mentioning is La Chaufferie, a cosy place nearby Gare du Nord that offers modern french dishes. Their onion soup is absolutely to die for!

2016 Top 5

Reflecting on a year is such a great task! Especially when you´ve had a year like 2016. Putting together the top 5 was easy because there were so many things to choose from. Here are my highlights of the year 2016:

1) La Foret pop-up
In March we opened our very own shop in one of the busiest department stores in Tokyo – La Foret in Harajuku. It was only for 2 weeks but I got a feel what our real boutique could look like! It was definitely a milestone for me on this journey. When I first visited Tokyo more than 4 years ago, I never dared to dream that we´ll have our store there. But I guess it´s ok to dream big!

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2) TFW Fashion show
Fashion shows are always very hard work. They take a lot of energy and time to organise, so we do them only when the time is right and I start craving for some creative excitement. So when we were invited to show at this year´s 10th anniversary Tallinn Fashion Week, I didn´t hesitate. It was a superfun show, the girls looked absolutely magnificent and the music was just too good to not throw a party on the catwalk.

3) Our giftbox
It has been quite a journey getting our gift box ready. I can say that we´ve been designing it for the past 5 years. I had a very specific idea what I wanted but all the samples we made were never right, so I decided not to hurry. After slightly updating our logo beginning of the year, I realised that classics are the best. Our black labels with the gold cat have been with us from the very beginning, we´ve updated them every now and then but the idea stays the same. So I decided to go for a black matt box with our gold cat. Clean, luxurious and ours. Really loving it!

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4) AW16 campaign “The Morning After”
I am thrilled about our creative girl squad this year! Sandra, Nele, Johanna, Getter – it´s a shoutout to you all! We did some really cool stuff in 2016 and for me the highlight was the AW16 campaign “The Morning After”. Simple, fun, sexy. I feel that the #krisssooniksquad is on fire and we´ll bring you even cooler stuff in 2017.

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5) Kriss Soonik Women
What I am most proud of is all the women around the world supporting us and wearing our designs. This means everything to me! I can see our concept spreading, more women finding out about us. There are so many of you sharing your pics and spreading the love. Thank you for your ongoing support! It wouldn´t be the same without you all! I promise to bring you new, fresh, fun designs in 2017!

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