Caribbean Dreaming

Caribbean Dreaming

Our SS17 campaign “Caribbean Dreaming” is all about the small joys in life.

My grandmother Maie became the unexpected style muse for the shoot. I remember her always being very glamorous. Even when she was sunbathing in the garden of our Summer cottage, she had a proper hairdo and purple lipstick on. It was the time when Estonia was still part of the Soviet Union and travelling abroad was impossible. You couldn´t just buy a ticket and fly to the Caribbean for a holiday, so you had no choice but to make the most of your backyard sunbathing sessions.

The modern reason for not being able to fly to the Caribbean is lack of time. Our busy lifestyles became the inspiration for our SS17 photoshoot. When you just don´t have the time for a vacation, you can always create your own sunshine. Take time off in small portions and enjoy these fun little moments in life. We always want more but sometimes we just have to make the most of what we already have!


 

Photographer: Sandra Palm
Model: Mari-Liis @EMA
Styling: Johanna Eenma
Hair/make-up: Nele Pandis
Location: Tallinn Botanic Garden

Behind the Design: Kristel Turtleneck

Turtleneck Suspender Top

We launched the first Summer collection in 2009 with our Kristel Suspender Tank Top being one of the stars. Women immediately fell in love with its feminine shape and the comfortable jersey fabric. I was certainly one of the fans of the design. Being from Estonia I had to also create something to survive the freezing Nordic Winter in the same classy style. This is how the Kristel Turtleneck Suspender Top was born.


 

Kristel Suspender Top

Named after our first photographer and my dear friend Kristel Raesaar, the top is as versatile as her creative mind (she came up with the term “loungerie” for us, so you get what I mean). The top can be worn hidden as a layering piece or you can rock it with pairs of jeans and let the suspenders show. Moreover it’s reversible, meaning you can have the cutout in the front or at the back.


 

Turtleneck Suspender Top

Made in Estonia from the softest viscose jersey sourced from our long-time suppliers in Italy, I never wanted to compromise on the fabric. It had to be the softest and most durable option we could find. I wanted women who wear the top to feel confident, comfortable and sexy. With so many ways how to wear it, I think it really ticks all the boxes.


 

Manufacturing

I have always seen it as an more fashionable alternative to a classic black turtleneck.
It truly is a staple piece with a twist!


 

Suspenders

City Guide: Paris

In Paris I’m always in a hurry. Doing trade shows, visiting boutiques or fabric shows is sure fun but there’s never time to fully enjoy Paris. There are a few places though that I try to visit when in the City of Love. Here are my favourites.


 

SHOPPING

A dream destination for fashion lovers. You have everything from vintage flea markets to a selection of great French high-street to super high-end labels. The must visit would be the iconic Galeries Lafayette on Boulevard Haussmann. With its remarkable dome and wide range of brands its one of my favourite shopping destinations. Until the 15th of Feb you can also find a selection of Kriss Soonik products on the lingerie floor.

Colette is a fashionable concept store that almost every day has a new product launch or an event happening, and therefore is always packed with all sorts of fashionistas. You can get everything from a simple pen to haute-couture frocks there.

If you are in the Le Marais area make sure not to miss Dollhouse – a cool lingerie shop that also carries some of our pieces.


 

CULTURE

The city itself is so beautiful and historical that even a short walk around Paris is almost too much to take in. There are however few places we always try to visit. One of them is Petite Palais. The little sister to the more known Grand Palace is a true gem. The building, erected in the 1900s is a true piece of art within itself. Inside you can find paintings, sculptures and works of art from Ancient Greece right up to the First World War. It also has the sweetest courtyard with the best cafe.


 

FOOD

No day starts without a visit to a local boulangerie where croissants and pain au chocolates are mandatory. For food shopping nothing beats La Grande Épicerie, which is part of the famed Bon Marché department store in the sixth arrondissement. Considered the best food shop in Paris it literally has everything! On top of French delicatessen the whole world cuisine is represented.

Another place worth mentioning is La Chaufferie, a cosy place nearby Gare du Nord that offers modern french dishes. Their onion soup is absolutely to die for!

2016 Top 5

Reflecting on a year is such a great task! Especially when you´ve had a year like 2016. Putting together the top 5 was easy because there were so many things to choose from. Here are my highlights of the year 2016:

1) La Foret pop-up
In March we opened our very own shop in one of the busiest department stores in Tokyo – La Foret in Harajuku. It was only for 2 weeks but I got a feel what our real boutique could look like! It was definitely a milestone for me on this journey. When I first visited Tokyo more than 4 years ago, I never dared to dream that we´ll have our store there. But I guess it´s ok to dream big!

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2) TFW Fashion show
Fashion shows are always very hard work. They take a lot of energy and time to organise, so we do them only when the time is right and I start craving for some creative excitement. So when we were invited to show at this year´s 10th anniversary Tallinn Fashion Week, I didn´t hesitate. It was a superfun show, the girls looked absolutely magnificent and the music was just too good to not throw a party on the catwalk.

3) Our giftbox
It has been quite a journey getting our gift box ready. I can say that we´ve been designing it for the past 5 years. I had a very specific idea what I wanted but all the samples we made were never right, so I decided not to hurry. After slightly updating our logo beginning of the year, I realised that classics are the best. Our black labels with the gold cat have been with us from the very beginning, we´ve updated them every now and then but the idea stays the same. So I decided to go for a black matt box with our gold cat. Clean, luxurious and ours. Really loving it!

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4) AW16 campaign “The Morning After”
I am thrilled about our creative girl squad this year! Sandra, Nele, Johanna, Getter – it´s a shoutout to you all! We did some really cool stuff in 2016 and for me the highlight was the AW16 campaign “The Morning After”. Simple, fun, sexy. I feel that the #krisssooniksquad is on fire and we´ll bring you even cooler stuff in 2017.

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5) Kriss Soonik Women
What I am most proud of is all the women around the world supporting us and wearing our designs. This means everything to me! I can see our concept spreading, more women finding out about us. There are so many of you sharing your pics and spreading the love. Thank you for your ongoing support! It wouldn´t be the same without you all! I promise to bring you new, fresh, fun designs in 2017!

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JULY TOP 5: HOLIDAYS

From the Mediterranean white buildings and azul horizons to the Californian powder blues and pinks – it is these distinct features of the iconic getaway destinations that dictate our holiday wardrobes. So for July TOP 5 we’ve put together a small guide to help you find the perfect swim piece for your holiday!

1. Summer in the wild
Hiking, rafting, exploring and getting inspired by nature – there’s definitely no time to worry about your outfit. Cover up with the versatile Fishnet Dress and start your adventure!

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2. Pacific Escape 
Enjoy surfing and other watersports in Hawaii without having to worry about your bikini rolling off with the waves. Keep it cool with the Wings Swimsuit.

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3. Spiritual break
Instagram’s favourite holiday destination Bali calls for a relaxed yet chic bikini like our Splash! option. It’ll look great on the infinity pool+jungle backdrop 😉

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4. Destination: Palm Springs 
Pool parties and paddleboarding – welcome to California! Sun worshippers will appreciate the Gone Tanning bikini set with removable straps and minimal coverage.

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5. The Mediterranean paradise
Pack your holiday best for the Mediterranean getaway. The Splash! swimsuit and a confident look will get you into any yacht party you’ve ever dreamed of. Promise!

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Kriss’s Top 5 – May

Read: The Life Changing magic of not giving a f**k
I am a born stress ball. It runs in my genes. I worry about everything there is to worry about and then feel guilty if I don´t worry about it, so I worry about that. I am on a mission to eliminate this useless stressing from my life. So when this book by Sarah Knight came along, I had to have it. What was great about it was the realisation of actually how much I already don´t give a f**k. That made me happy. But on top of that, it was just purely funny. Good light read.

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Travel: Mexico
End of April I visited the Yucatan Peninsula in Mexico for a long weekend holiday. These 4 days felt like a week as it was so easy to get into the vacation mode. With endless white sand and clear blue water beaches, Tulum was an absolute treasure to find. Another find was the little fishermen´s village of El Cuyo, a 3-hour ride from Tulum. Why drive away from paradise? Because of the windy and empty beaches perfect for kite surfing. I feel as long as you stay far away from Cancun, this area is a place I´d love to go back to.

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Shop: Selfridges Body Studio
With so many department stores scaling down their lingerie sections, it´s refreshing to see that London´s leading department store has opened a massive new area dedicated to bodywear, swim and lingerie. The Selfridges´ Body Studio is a beautiful airy space with a wide selection of brands. Well worth a visit.

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Watch: Eurovision Song Contest
It is that time of year again to gather all of your friends behind a TV with preferably a lot of drinks and snacks and comment on the songs/artists/style/dance moves of the biggest song competition on the planet. And of course I’ll be rooting for our Estonian heartbreaker Jüri Pootsmann with his song Play. Tune in for the semi-finals on 10th and 12th of May and the final on 14th of May. An endless source of lunchtime conversations at our office!

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Visit: A Brief History of Underwear Exhibition at V&A
Underwear is getting a lot of attention these days and we’re not complaining at all. This month we’ll be visiting the Victoria & Albert Museum to see their take on exploring the intimate relationship between underwear and fashion. Runs until March 2017.

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Kriss’s SS16 favourite: Bubbles

I must be honest – when I first saw the fabric I had mixed feelings. It looked cute, sexy, romantic and … well, a bit weird. But after a week when I took another look at the fabric, I fell in love with its playfulness. How cool are these little circles!? They look like tiny bubbles! I must admit that the whole design process just made me long for a hot bath and that´s how the range got it´s name. Bubbles.

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My favourite item from the range is the black Bubbles Soft-Cup Bra. It feels so light when you’re wearing it and the pattern is just so much fun next to the skin.

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The Suspender Story

Suspenders have been at the heart of the Kriss Soonik brand from the very beginning. But it has also become clear that we don´t use them like other lingerie brands would.

One of out signature pieces – the Kristel Suspender Top – is all about making the suspenders visible. It´s more about having the suspenders as a styling detail than a functional stocking holder. Wearing them casually on top of your jeans is anything but über sexy. It´s cool and unexpected.

And this was what took me on a journey to find other unexpected places for the suspender detail.

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In our AW15 collection the Claire top with the suspender and button combo made the first test result public. But already then I knew there could be more to it. After all, this combination works well for a top but not for a bra. So I kept on testing.

Finally the eureka moment dawned on me – you can attach the suspender clip to the metal ring. And voila! Our SS16 Spiderweb Suspender Bra was born.

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What´s great is that not only is it functional under clothes, you can also criss-cross the straps at the back, making the bra even more versatile.

Now that we´ve found this combination, we´re definitely not stopping there. Our AW16 collection is filled with gold suspender details for bras, bodies and slips. Here´s a little teaser what to look forward to 😉

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Kriss’s Top 5 – February

Read: Biography of Vivienne Westwood

Vivienne has been a role model and an inspiration for me since I can remember, so I jumped at the chance to get an insider look at her life when her biography was published. As fate would have it, I happened to be on the same train with Vivienne when coming back from Salon de la Lingerie in Paris and could give my warmest regards to her in person. One more thing crossed off the bucket list!

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Activity: Winter fun on the slopes

February is the height of winter and a great time to hit the slopes. After all, an active vacation is my favourite kind of vacation. I’m looking forward to a long weekend in the Alps to enjoy snowboarding, magnificent views over the mountains and a roaring fire in the evening.

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Event: London Fashion Week, AW16

This LFW we were rooting for a fellow Estonian – Roberta Einer. She’s a talented upcoming womenswear designer who just presented her second collection at London Fashion Week. Her Dreams & Nightmares presentation got us inspired and completely in awe.

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Theme: Romance

February is the month of romance (Valentines!) and beautiful lingerie gets the spotlight. The fact that Valentines is over for this year doesn’t mean that we’re done with romance. Surprise your significant other with some flowers/chocolate/cheeky knickers out of the blue and keep the flame burning 😉

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Birthday: Estonia 98

24th of February is the Independence Day of Estonia and this year my homeland turns 98. Me and my husband are honoured to be invited to the celebration ceremonies this year, so stay tuned for some pictures from the red carpet. Happy birthday and here’s to many more years!

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