Summer Plans

Summer

Now that the long awaited summer is finally here, it’s the perfect time to share how our team is planning to spend their vacation.


 

DAYS ON THE BEACH

Nothing beats those long lazy days by the seaside. We all need a bit of vitamin sea. Be it just enjoying the sunshine or conquering the waves on a surfboard, What’s for sure, we’ll all be rocking some Kriss Soonik beachwear!

Beachwear


 

CURLING UP WITH A GOOD BOOK

The best way to relax and gather inspiration. Our current favourite is Shoe Dog By Phil Knight. It’s a fascinating read about the journey of a CEO. It’s easy to forget that even a company like Nike was once a start-up. The book offers valuable insight into the highs and lows of running a business. If fashion books are more your thing, Business of Fashion has just come out with their annual summer reading list

.

Shoe Dog


 

FESTIVAL FUN

It has become a summer tradition to visit couple of (music) festivals each year. The music, the friends, the atmosphere! And there’s also the exciting part of coming up with cool festival outfits! This time we’re all thrilled about the Citadel Festival in London.

Summer Festival

Behind the Design: Fishnet

Fishnet

Fishnet is definitely the boldest and most fashionable fabrics we’ve worked with over the years. It’s the edgier alternative to the delicate lace pieces we have in our bestselling classics collection.

Fishnet


What drew me to the fabric years ago was how tough yet elegant it looked. It’s a very sexy material but our feminine designs, have given it a fresh and fashionable twist. Made in France, the material is soft to touch and comfortable to wear.

Fishnet


We now have 4 colours of fishnet to choose from in our collections – Black, White, Nude and Navy. Don’t hold back when choosing the colours! It’s absolutely ok to mix the different shades. Having a navy bra and black knickers will immediately spice up your everyday lingerie look.

Fishnet

Piret Bra

Piret Bra

The new Piret Bra is here! Available in three lovely colours, this latest style is an absolute must have. With Piret our mission was to create a bra that would fit a larger cup, whilst still keeping the comfort and cool factor of our best-selling signature Silvia triangle bra.

Piret Bra


 

Coming to the result was far from easy though. This bra was years in the making because I was never satisfied with our samples. There was always something not right. It had to look and feel like “Kriss Soonik” but that didn’t occur for a long time.

After countless tests and frustration we finally got the bra we wanted! Made from our Classic French lace, signature wide elastic under bust, wide shoulder straps, edged with velvet trims and decorated with two tiny box bows in the front – it has the everyday comfort factor, sexiness and fit.

Piret Bra


 

The idea was also to extend the Classic range offerings, so Piret got a matching lace thong. Now you can actually mix and match the Piret Bra, Piret Thongs, Silvia Bra and Maike Knickers in whichever way you like.

Kriss Soonik for Journelle

Journelle

When we sat down with the girls from America’s hottest lingerie boutique Journelle last year, the idea of the collaboration came very quickly.

 

Kriss Soonik Journelle Boy Beater


 

We wanted to create something classic with a bit of the unexpected. The result? A fresh take on our bestselling Bridget Body. The exclusive Boy Beater is a super soft ribbed tank with a sinfully lace-covered bum for a little dose of skin, and a bold keyhole in the back to compliment the shoulder blades. Top it with our signature satin bow and voíla! Comfy, chic, and a little naughty. It’s a great go-to transitional piece, perfectly wearable for work or play (with a few costume changes). See below how the ladies from Journelle wear it and read more about the collaboration on their blog.

Behind the Design: Kristel Knickers

Kristel Knickers

Kristel Knickers are another of our signature pieces that have been with us since the very beginning. It’s a product that combines two of our favourite materials from our bestselling ranges – luxurious French lace and supersoft jersey.


 

Kristel Knickers

The collection where the Kristel Knickers first appeared was called “The Warrior”. The year was 2009. The range was dark and sexy in a fresh new way. It was more fashion-forward than pin-up. Not many luxury lingerie designers saw jersey as a potentially glamorous material. But I was on a mission to change that with the Kristel Suspender Top, Kristel Knickers and Bridget Body.


 

Kristel Knickers

Our cute yet cheeky Kristel Knickers are handcrafted in Estonia and made of Italian jersey and French lace. They can be worn under a pair of jeans or as sleepwear. The cut is flattering and reveals exactly as much as needed…

City Guide: Tokyo

Tokyo

My semi-annual trips to Tokyo is what keeps my inspiration juices flowing. The energy I get from this city is like no other. Here are some of the places I managed to visit on my last busy trip.


 

SHOPPING

I always visit the golden triangle – Shibuya, Harajuku, Shinjuku – for all my craziest fashion needs and just to get a general feel of the current state of trends. I already get inspired by the vibrancy of the street style. There are many places we sell our collections in these areas, including two of the best department stores Seibu Shibuya and Isetan Shinjuku, so it´s always mixing work with pleasure.

Kriss Soonik


 

KOENJI

Every time I’m in Tokyo, I try to find new places. Koenji, just a stop from Shinjuku, is probably the coolest neighbourhood in Tokyo at the moment. It’s home to an expanding creative scene. You can shop for vintage clothes and vinyl records, go to live music bars and just generally walk around and get immersed in culture and creativity on every step.

Koenji


 

SAKURA

This was my fourth time in Tokyo during Spring. I had seen cherry blossoms before but I had never been in Tokyo during the peak blossoming season. Now I know what the hype is about! My greatest experience to view the cherry blossoms was in Tokyo Midtown. It´s especially powerful to look at the fluffy trees from above. It reminded me of seeing first snow of the season.

Sakura


 

MIRAIKAN SIENCE MUSEUM

It´s no surprise that I am a huge fan of robots. Visiting Miraikan had been on my to-do list for a long time. Loved seeing Asimo´s demonstration and chatting to tiny robots. Of course until the cute robots called me old…

Miraikan

Katwomen T-Shirts

Katwomen T-Shirt

Last summer we brought our cat logo alive with the very talented illustrator Kati Stimmer. We called her Kat. She is a glamorous creature – sassy, independent and courageous. She doesn’t care what others think about her because she just really enjoys being herself.

T-Shirt


 

My name is always written with a C whenever I go, so it wasn’t really hard to come up with her name. But that was also the moment when the idea for the Katwomen Alphabet occurred. Letters combined with our beautiful creature on cool T-shirts? I was sold. It had been a long-time dream of mine to include a range of T-shirts into our collections.

Katwomen Alphabet


 

The supersoft organic cotton T-Shirt comes with 21 different letters making it easy to find your initial. Rock it with a pair of jeans or wear it underneath our Susan Tops or Bodies. The peek-a-boo detailing is perfect to show off your letter.

Behind the Design: Silvia & Maike

Lace Lingerie

Writing about our bestselling classic items is like walking on memory lane. Silvia Bra is where it all started for the Kriss Soonik brand. If today you see triangle bralettes in every store, in every fashion show, then 8 years ago the scene was very different. All the brands were selling constructed bras, mainly padded or even push-ups. Then we came along with our soft cup bra. Our collection overall was more casual for a luxury brand. Using fabrics such as jersey and velour, so we got away with it. And not only did we get away with it, we owned that piece. Our brand became known for that lace bra with the wide elastic.


 French Lace

 

The first Silvia was made of black French lace – glamorous, chic and an immediate bestseller. For our 5th birthday we launched the Rainbow of Bras collection where Silvia came in many different bright and pastel colours. We are now constantly adding new shades to the mix. We have also extended the range into different fabrics, the Silvia Fishnet Bra being one of the most popular.


 Lace Lingerie

 

But of course talking about the Silvia Bra without mentioning Maike Knickers is only telling half the story. From the very beginning it has been a match made in heaven. Bold wide elastic with delicate lace combination finished with the square satin bow has made the set both sexy and sporty. It’s everyday lovely lingerie for a modern woman!


 

 Kriss Soonik

Caribbean Dreaming

Caribbean Dreaming

Our SS17 campaign “Caribbean Dreaming” is all about the small joys in life.

My grandmother Maie became the unexpected style muse for the shoot. I remember her always being very glamorous. Even when she was sunbathing in the garden of our Summer cottage, she had a proper hairdo and purple lipstick on. It was the time when Estonia was still part of the Soviet Union and travelling abroad was impossible. You couldn´t just buy a ticket and fly to the Caribbean for a holiday, so you had no choice but to make the most of your backyard sunbathing sessions.

The modern reason for not being able to fly to the Caribbean is lack of time. Our busy lifestyles became the inspiration for our SS17 photoshoot. When you just don´t have the time for a vacation, you can always create your own sunshine. Take time off in small portions and enjoy these fun little moments in life. We always want more but sometimes we just have to make the most of what we already have!


 

Photographer: Sandra Palm
Model: Mari-Liis @EMA
Styling: Johanna Eenma
Hair/make-up: Nele Pandis
Location: Tallinn Botanic Garden