“Oh, hello boys!” backstage

In 2019 Kriss Soonik celebrates its 10 year anniversary of fusing lingerie and loungewear with RTW. A full decade of producing collections with the conscious intention of emphasising beauty, freedom and a woman’s strengths.

The ‘Oh, Hello Boys!’ campaign marks this special anniversary. A campaign where after ten years of gorgeous girls fronting the campaigns, the Kriss Soonik woman has this time stepped behind the camera to capture a few of our favourite things – lingerie, cats and gorgeous boys.

We like to refer to it as our ‘eye-candy’ photoshoot! We create collections from women to women and we felt the time was right to mix things up and show the collection in a different light.

The center of the shoot is the exclusive anniversary fabric of black tulle with the Kriss Soonik cat motif in flocked detail. The collection launches on our website on the 8th November.

Here are some behind the scenes images from the shoot. You can see the full campaign here.