HOW WE DID IT: TALLINN SHOWROOM

Our Tallinn showroom has been open a bit more than a month. With a Late Night Shopping Evening happening tonight, we thought it´s a great time to show you how it all started.


 

When I first saw the space, it reminded me of a school gym – a vast space of 200m2. The first thing we put in place was the shelving system. When they ended up looking like ladders, the concept became clear – sports meets luxe. In many ways it matches perfectly our collections´ design aesthetic. The basketball hoop was of course a natural next step.


 

All of this wouldn´t have happened (wouldn´t be happening as the showroom is far from ready…) without interior designer extraordinaire – Katrin Emmus. I´ve worked with Katrin on many projects before (including my wedding) but this was my first ever retail space.


 

Our team work is flawless. Sometimes it feels like we read each others´ minds. When I have a crazy idea, she is the one who works out how to achieve it and makes it look glamorous (like the Macramé technique used for our basketball net). And it also works vice versa. The pink floor strip is one of the ideas that Katrin came up with and it defined the whole space. You don´t need much more when you have a floor like that!


 

Here are some of the behind the scenes pictures of how it all came together. Thank you Katrin for being so amazing! #krisssooniksquad

#KRISSMAS ADVENT CALENDAR

With the start of December we are getting in the full Christmas spirit. We want to make your gift giving as stress free as possible so we have brought back our advent calendar. And it´s better than ever before! We have highlighted some special days below. Can you guess what hides behind every window?


 

To find out exactly, follow us on Instagram for all the offers, surprises and a very special giveaway!


 

BACKSTAGE: THE REBEL HEART

Independent, sexy, tough – the character of the new “Rebel Heart” Christmas campaign is stronger than ever before. She is a dark soul, full of mischief.


 

The star of the “Rebel Heart” campaign is Brigitta. From South Africa to France, Brigitta has graced the pages of top fashion magazines like Grazia and Elle. And now we all know why! She is magical. The camera lens loves her. She has an ethereal beauty about her that left the entire Kriss Soonik squad in awe. To be able to work with her was a great honour.


 

I was convinced that the character must have massive dark hair. I mean – BIG hair. In real life Brigitta is sweet and feminine. And not to mention blonde. So how do you create the look of the character she needs to play? It sure wasn´t an easy task as most hair dressers freaked out when I showed the reference picture. But not Merili. She created the perfect look with such ease that made me immediately forget the whole journey.

With Gerda adding the black heart on the cheek, the right look was born.


Take a look at the full campaign here. The Rebel Heart range is now available in our webshop.


NEW IN: KIMONO GOWN

Our brand new Kimono Gown is probably one of the coolest new pieces in our collection.

I wanted to take a very traditional bathrobe material and give it a modern edge. I tried to make it look so fine that you´d want to show it off and wear it as a coat on the streets.


 

The rib cuffs give it a sporty vibe, loose cut makes it comfy, pockets add a touch of function and the colour combinations make it fun.


 

But ladies this coat also seems to be a magnet for male attention. Never in my 7 times of visiting Tokyo have I been approached on the street. This just does not happen. But with the pink Kimono Coat I managed to get two guys asking me out for coffee. Honestly, I did not have any other explanation than the coat!


 

This piece is website and showroom exclusive. So get to know our new Kimono Gown here!


How I became a photographer for a day

This week we opened a pop-up at Isetan Shinjuku in Tokyo. We are honoured to also have an art frame installed with our latest collection “Rebel Heart”.

To celebrate the launch of the pop-up we hosted a live photoshoot. And I became the photographer.

My experience taking photos is not vast. I usually take them with my phone in a hurry. But this time I took my proper camera and put all the knowledge that I have gathered from the fantastic photographers I´ve worked with over the years. And I must admit, I sure had fun! Especially as we managed to find an Estonian model Anett in Tokyo for the shoot.

If you´re in Tokyo, go check out the pop-up before the 14th November!


 

What inspired the Caturday shoot?

Our AW17 campaign “The Perfect Caturday” is fully out now. But how exactly did the shoot come about?

The Perfect Caturday is all about having a lazy day home alone. You can sleep late, read a book in the bath, get some take away pizza. You take time to get ready for a party that you end up never going to. Being at home is just such a bliss.

Here we share some behind the scenes images from the day and a moodboard that prepared us for the busy day.


 

Check out the full shoot here

Tallinn Showroom Opening Party

Kriss Soonik Showroom

Yesterday we opened our first showroom in Tallinn. We had an amazing party with all our friends around us.

Morning didn’t start very promising – on the 26th October Estonia got its first snow! It was a real winter wonderland but luckily that doesn’t stop Estonians from having a really good time.

Sexy basketball boys served ice cold Moët & Chandon champagne. Cafe Ristikheina provided the tastiest and most beautiful cakes and canapes adorned with our cat logo and tiny black hearts. Our gorgeous DJ Laura Prits got us all dancing like there’s no tomorrow.

But I couldn’t have pulled it all off without the one and only Janne at Stiilikanal. She is the angel in events organisation heaven! Thank you!

Here’s a gallery from the very special evening. All pics by Kalev Lilleorg.
Thank you everyone who came and made it so memorable!


 

The showroom is now open at Paavli 5, Hoone 2. The entrance is from the courtyard.
I’ll be here every day 12-18.00 until Wednesday 1st November (except Sunday). After that it’s by appointment only.
Email us studio@kriss-soonik.com.

Behind the Design: Wings Wrap

Wings Wrap

Our bestseller is back in stock! Just in time for the holiday season. Every year we bring back the Velour Wings Wrap in different colours. This time it’s grey melange and lilac, launching soon on our website.


 

Wings Wrap

The Wrap came to life in 2010. The idea was to create a comfortable dressing gown with a hint of lace glamour. I also wanted to create something that didn’t need to be hidden in your home. Diana Wings Wrap is also perfect for a Sunday brunch in a cafe. It’s so much more than just a dressing gown.


 

Wings Wrap

Before I ended up with wings, I played with many shapes. But the wings just stood out from all the others. The French lace wings are made completely by hand in our atelier. Our seamstress extraordinaire Ilona has become quite a master in sculpting them over the years.


 

Wings Wrap

Diana Wings Wrap has kimono sleeves, a removable satin belt and is made from the cosiest, softest velour. It comes in one size, making it the perfect present. And even better, we’re offering complimentary monogramming option on the sleeve.

Shop Diana Wings Wrap in classic black here.

New in: Pille Lace Top

Pille Top

We’re excited to introduce the newest member to our lace family – Pille Top. Made from beautiful lace from France, the top has a black velvet collar and an elasticated waist. This season it will come in classic black and gorgeous rose pink.


 

Pille Top

The black version has short puff sleeves. But it is the velvet peter pan collar that makes Pille so special. It`s classic and timeless yet trendy and chic. The perfect piece for the upcoming party season!


 

Pille Top

Pille in rose pink comes with long sleeves. The contrast between the stunning pale colour and the black details makes the top really stand out.
Wear it on its own or why not layer it underneath a dress and show off the sleeves and the collar.