Visual Diary: Paris

I spent last weekend in rainy Paris. We were part of a showroom in the fashionable Le Marais neighbourhood showing the next Autumn/Winter 2018 collection to buyers from all over the world.

Doing big trade shows is usually very tiring and we don´t get to see daylight at all. But this time was more relaxed and I managed to even walk around Paris looking for inspiration. Here are some of the pictures I took during the trip. Enjoy!



We really enjoy bringing you our how to wear posts. But this time we went back to basics and picked the sale favourites from our lingerie selection.


Ilona Bra & Maike Glossy Knickers

This lingerie set is for girls who want to show off but want to keep covered at the same time. The Ilona Bra gold suspender clip is a detail that just begs for attention.


Alison Lace Bra & Knickers

Well, puffs are like cats – everybody likes them (or at least wants to secretly pet them). This Alison set in lime green is a secret ego booster under your outfit.


Silvia Lace Bra & Maike Lace Knickers

One of the dreamiest sets from our classic lace rainbow range. These sets rarely make it to sale, so it´s a great opportunity to grab a Kriss Soonik signature.



Last week Kriss chose 3 of her favourite styles from our big semi-annual sale and this week she has picked 3 more. Here´s how she styled the Glitter Trousers, Inge Fishnet Gown and Jo Lace Top.


Elve Body & Glitter Trousers

Our wardrobes are sportier than ever before and the Glitter Trousers are perfect for the trend. Styling them with the chic Elve Mesh Bodysuit, kitten heels and sequin jacket, makes them less loungy and more Sunday brunch ready.


Inge Fishnet Gown

The Inge Fishnet Gown is a very versatile piece. From the beach to the office, it can be styled in many different ways. Here Kriss layered it with the modal Kristel Suspender Top (that´s now sold out already).


Jo Lace Top

Kriss said that the Jo Lace Top is one of her most favourite pieces she has ever designed. Why? “Because you can throw it over a t-shirt and pair of jeans and it will make the look immediately elegant and glamorous”. Here Kriss paired it with the white Kristel Turtleneck Suspender Top. This look shows very well how white is not only for Summer!



New year has started and in the Kriss Soonik world that means sale time! This January you can shop our sale on our website and also in our Tallinn showroom.

To make your shopping easier, Kriss picked and styled some of her sale favourites. Here´s what she chose.


Alison Lace Babydoll
The Alison Lace Babydoll in lime green is the perfect combination of cute and bold. This is definitely one of those boudoir pieces that has to be taken out for a spin. Kriss wore it with the Kristel Turtleneck Suspender Top, making it perfect also for cold Winter months.


Susan Lace Top
One of our bestsellers – the Susan Top – rarely goes on sale. That´s why the Nude+Orange top is a must! There are only a few of these tops left, so hurry. Styled here with the Katwoman T-shirt, the combination has the right amount of playfulness.


Disco Suspender Top & Jo Glitter Skirt
This look definitely turned out to be Kriss´s favourite! Glitter is not only for the holiday season, so spice things up this January with some shine in your life. Mixing feminine and masculine is one great way to wear shiny things. The leather trousers add an edge to the Jo Glitter Tulle Skirt and Disco Suspender Top combination.


2017 Highlights

2017 has been a challenging year. The world around us is moving faster and faster and changing at high speed. For me and the brand it has also been a year of changes. But even though change is scary, it´s also good and I believe that we have built something exciting for the years ahead.

I thank all our customers for your ongoing support and love. Without you we wouldn´t be here. Thank you and have a fantastic 2018!

Here are 5 of my highlights from 2017.


Cover of fashion magazine Anne & Stiil
The year started with a bang when I became the cover girl for one of Estonia´s top selling fashion magazines Anne & Stiil. My husband didn´t recognise me on the cover which was probably the highlight of it all.


Tokyo pop-up at Rocket in Omotesando
Tokyo is the centre for most of our activities and we do a lot of pop-ups there but this one was extra special. The pop-up at Rocket Gallery in Omotesando was the first standalone pop-up boutique we have ever done. We had such a fun “Caribbean Dreaming” themed opening event sipping Mai Tais and grooving to good rhythms.


London Shoreditch pop-up
While we organise a lot of pop-up shops in Tokyo then we hadn´t had one in London for years. We could almost say it was our first pop-up there. Our little shop in London´s fashionable Shoreditch became the “Garden of Naughty Delights” for a week. Conceptual designer Helen Sirp brought this theme to life with lots of plants, a green house and cute gardening gadgets.


Baby Likes To Pony x Kriss Soonik collaboration
We created a capsule collection for one of the coolest lingerie boutiques in Australia (and probably the whole world) – Baby Likes To Pony. It´s fierce and sexy and I love everything about it. The highlight of the range is a fishnet hooded bra that was sold out even before it arrived in store. More stock coming soon 🙂


Tallinn Studio Opening
The very highlight of the year was opening our first ever space. A creative hub where our collections are created and made, and where our customers can visit us and buy our designs. With the brand turning 9 in January, it felt like the right time to take a step closer to our customers and get to know them better. The 200m2 space, designed by the interior design wizard Katrin Emmus, is spacious and light and has all the same quirky details that our collections have.



Team Kriss Soonik to the rescue!
We picked out 8 Kriss Soonik items perfect for a party. We hope you’ll get some inspiration and stress less about what to wear.

See-through always needs something classical next to it to balance it. You also don’t want to show too much skin. Shop our Heart Tulle Top or French Lace.


Emphasize your curves with our modest yet quirky Kristel or Kristiina suspender tops.


Pair showstopper pieces with laid back velour Sweatshirt or a comfortable Wrap. This saves you from being stiff the whole party.


Glide through the party in our Jo Glitter Skirt or Glitter Tulle Gown.



Our Tallinn showroom has been open a bit more than a month. With a Late Night Shopping Evening happening tonight, we thought it´s a great time to show you how it all started.


When I first saw the space, it reminded me of a school gym – a vast space of 200m2. The first thing we put in place was the shelving system. When they ended up looking like ladders, the concept became clear – sports meets luxe. In many ways it matches perfectly our collections´ design aesthetic. The basketball hoop was of course a natural next step.


All of this wouldn´t have happened (wouldn´t be happening as the showroom is far from ready…) without interior designer extraordinaire – Katrin Emmus. I´ve worked with Katrin on many projects before (including my wedding) but this was my first ever retail space.


Our team work is flawless. Sometimes it feels like we read each others´ minds. When I have a crazy idea, she is the one who works out how to achieve it and makes it look glamorous (like the Macramé technique used for our basketball net). And it also works vice versa. The pink floor strip is one of the ideas that Katrin came up with and it defined the whole space. You don´t need much more when you have a floor like that!


Here are some of the behind the scenes pictures of how it all came together. Thank you Katrin for being so amazing! #krisssooniksquad


With the start of December we are getting in the full Christmas spirit. We want to make your gift giving as stress free as possible so we have brought back our advent calendar. And it´s better than ever before! We have highlighted some special days below. Can you guess what hides behind every window?


To find out exactly, follow us on Instagram for all the offers, surprises and a very special giveaway!



Independent, sexy, tough – the character of the new “Rebel Heart” Christmas campaign is stronger than ever before. She is a dark soul, full of mischief.


The star of the “Rebel Heart” campaign is Brigitta. From South Africa to France, Brigitta has graced the pages of top fashion magazines like Grazia and Elle. And now we all know why! She is magical. The camera lens loves her. She has an ethereal beauty about her that left the entire Kriss Soonik squad in awe. To be able to work with her was a great honour.


I was convinced that the character must have massive dark hair. I mean – BIG hair. In real life Brigitta is sweet and feminine. And not to mention blonde. So how do you create the look of the character she needs to play? It sure wasn´t an easy task as most hair dressers freaked out when I showed the reference picture. But not Merili. She created the perfect look with such ease that made me immediately forget the whole journey.

With Gerda adding the black heart on the cheek, the right look was born.

Take a look at the full campaign here. The Rebel Heart range is now available in our webshop.