Caribbean Dreaming

Caribbean Dreaming

Our SS17 campaign “Caribbean Dreaming” is all about the small joys in life.

My grandmother Maie became the unexpected style muse for the shoot. I remember her always being very glamorous. Even when she was sunbathing in the garden of our Summer cottage, she had a proper hairdo and purple lipstick on. It was the time when Estonia was still part of the Soviet Union and travelling abroad was impossible. You couldn´t just buy a ticket and fly to the Caribbean for a holiday, so you had no choice but to make the most of your backyard sunbathing sessions.

The modern reason for not being able to fly to the Caribbean is lack of time. Our busy lifestyles became the inspiration for our SS17 photoshoot. When you just don´t have the time for a vacation, you can always create your own sunshine. Take time off in small portions and enjoy these fun little moments in life. We always want more but sometimes we just have to make the most of what we already have!


 

Photographer: Sandra Palm
Model: Mari-Liis @EMA
Styling: Johanna Eenma
Hair/make-up: Nele Pandis
Location: Tallinn Botanic Garden

Peek behind the scenes

This week has been intense! We shot our brand new Spring/Summer 17 collection lookbook and right after that our Autumn/Winter 16 campaign. Let me remind you that this was just after last weekend’s Midsummer festivities. But with such a great team, anything is possible!

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Our gorgeous model Maria showing us some funky dance moves.

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Final touches by Kriss.

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Next day we ventured out of the studio and built an amazing set for the AW16 campaign shoot.


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The Team / Girlsquad:

Photographer: Sandra Palm

Video: Getter Kuusmaa

Set design: Johanna Eenma

MUAH: Nele Pandis

Models: Maria Järva at MJ Models / Liis Teemusk at AL Model Management

Assistant: Piret Mellik

 

 

SS16 campaign moodboard

The SS16 campaign shoot titled “The Cat that Walked by Herself” has been inspired by all independent, stubborn and gorgeous women.

The focus point is on a girl in her garden doing what she wants, however silly that may be. She is exactly who she really is – a bit goofy, but incredibly beautiful and completely unaware of it. Even if she notices someone staring at her from the bushes, she doesn´t really care. She is so comfortable in her own company and can easily entertain herself. No help needed.

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I believe we achieved exactly what we aimed for with the shoot – a celebration of independence and self-confidence. Check out the end result in our lookbook gallery.

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Model: Ellu Arula
Photographer: Sandra Palm
Make up and hair: Nele Pandis
Location scout: Katrin Emmus
Assistant: Liis Teemusk