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Independent, sexy, tough – the character of the new “Rebel Heart” Christmas campaign is stronger than ever before. She is a dark soul, full of mischief.
The star of the “Rebel Heart” campaign is Brigitta. From South Africa to France, Brigitta has graced the pages of top fashion magazines like Grazia and Elle. And now we all know why! She is magical. The camera lens loves her. She has an ethereal beauty about her that left the entire Kriss Soonik squad in awe. To be able to work with her was a great honour.
I was convinced that the character must have massive dark hair. I mean – BIG hair. In real life Brigitta is sweet and feminine. And not to mention blonde. So how do you create the look of the character she needs to play? It sure wasn´t an easy task as most hair dressers freaked out when I showed the reference picture. But not Merili. She created the perfect look with such ease that made me immediately forget the whole journey.
With Gerda adding the black heart on the cheek, the right look was born.