Welcome Spring!

New year, new pieces!
We’re excited to present our latest spring jersey range. It’s a perfect mix of sporty and glam, laid-back and elegant.

It all started with the beautiful glossy rib fabric. It was love at first sight for Kriss who spotted it at a textiles trade fair. The range was designed there and then. The fabric from Portugal is lightweight, super soft and has the most beautiful subtle shimmer to it. Making it perfect for both lingerie and lounge pieces.

Desktop146


 

ILONA BRA

The star product is the brand new Ilona Bra which you can’t help but show off. The athletic cut is complimented by a cutout at the back and our signature suspender clip detail in the front. Wear the bra with a low V-neck or an unbuttoned blouse.

Desktop144


 

HEART GOWN

We’ve also updated our signature gown, which this time comes with a heart shape on the back. French lace pockets add a touch of glamour. Satin belt allows you to play around with the fit.

Desktop145

Kriss’s SALE Favourites

Our SALE is in full swing and there’s so many pretty pieces to choose from. To help make the process easier we asked Kriss to share some her favourites, how she wears them and why they have found a firm place in her wardrobe.


 

Glitter Trousers

Superwide floor-length soft shimmering cotton trousers with elasticated satin waistband and stripes on the sides. Ribbons at the bottom allow you to either wear the trouser legs wide or gather them into a puff.

desktop136-002


 

Kristel Monarch Suspender Top

A signature piece with a glam detail. The top is made of supersoft viscose jersey, it’s decorated on the sides with satin panels that give a visual slimming look. It has a keyhole detail on the back with a square satin bow and Kriss Soonik signature gold metal cat logo button. The top is reversible and truly gives you endless outfit options.

desktop137


 

Elve Mesh Body

Mesh body with wide elastic under bust for a support, satin bow in the front and ruffle detail on the bottom. It’s a great layering piece and the lovely pale pink colour works magic on all skin tones.

desktop138

SALE Highlights

Our seasonal SALE is here and as always there’s so much to choose from! Everything from cool underwear to lux loungewear to lingerie inspired outerwear. To help you along the way here are some of our highlights from this year´s selection. Happy shopping!


 

outerwear

Suspender Tops which are our signature are available in all sorts of colours, materials and cuts. Whether you are looking for something more classic like our Kristel Top or something more dressed up and glitzy like the Disco , there is certainly something for everyone’s taste. Our personal favourite is definitely the Turtleneck version – stylish and oh so practical for the winter months.

desktop128


 

Loungewear

Look and feel amazing around the house in our loungewear! Laura Shorts & Trousers are equally cosy as they are glam and sporty. Nele Gowns are beautiful and super comfy with cool, unexpected details. If you’re brave enough you can even wear it as a dress outside of your home.

desktop129


 

Lingerie

Jazz up your lingerie drawer with the Riti range. The super soft jersey feels like second skin and the cuts are flattering with one of a kind features. Suspender clips on bras & bodies allow you to wear straps two ways – straight over shoulders or criss-crossed on the back.

desktop130

The Suspender Clip

It’s safe to say we’re obsessed with suspenders! Over the years it has become our signature detail and we’re always trying to figure out new (unexpected) ways to use it.

desktop97

The current season is no different as the suspender clip is definitely the star of the AW16 collection. We’re using it as a cool feature on the knickers and thongs. But it’s not only a pretty detail, it also has a practical function – the clips on bras, bodies and slips allow the straps to be worn two ways, straight over shoulders and criss-crossed on the back. Giving you even more options to style your outfits.

desktop101

gif

Tallinn Fashion Week

Last Saturday we rocked the socks off at Tallinn Fashion Week! We celebrated TFW 10th anniversary with bringing the birthday party to the catwalk. I can still feel the positive vibes from the night and want to say a HUGE thank you to everyone who made the show so amazing:

Our gorgeous models: Adeline, Agne, Carina, Ellu, Inna, Kadri, Kärolin, Laura, Mari, Maria, Merlin, Mona, Nelery.

DJ Sander Mölder for the sick beats,

Johanna Eenmaa for the styling and kick-ass chokers,

Riti, Piret and Nele for making behind the scenes magic,

Shishi, ABC King, MJ Models, Kevin Murphy, Oriflame and the entire TFW team!

And of course everyone who came to watch the show! THANK YOU! AITÄH!

Here are all the 39 looks from the show. A mix of our AW16, SS17 and some special show pieces. Until next time! Enjoy!

desktop45

desktop47

desktop48

desktop49

desktop50

desktop51

desktop52

desktop54

desktop55

desktop56

desktop57

desktop58

desktop59

desktop60

Photo Credit: Erlend Štaub

It’s showtime!

In a few days we will be putting on another fashion show – this time we’re back in Estonia celebrating Tallinn Fashion Week 10th anniversary.

The show preparations always start about a month ahead. From figuring out the concept to casting, from styling to music, it’s a long process with many layers and many unexpected moments. But the minute the first girl goes out on the catwalk, all the nerves are gone and we all remember why we love to do it so much.

To get everyone else in the mood as well, here’s what goes into setting it all up.

Concept: This time around it was easy! We decided to theme the show after our AW16 campaign “The Morning After”, which follows the adventures of a birthday girl on the next day after the big party

desktop38

Set & props : We love to go for that extra mile and make sure the concept really comes through to the public. That often involves building a set, using props, video projection and really thinking through the music selection. This Saturday’s production will be our most ambitious yet…

Models: Besides being drop dead gorgeous Kriss Soonik girls are strong, powerful and full of mischief.

desktop41

Styling: No doubt the lingerie and loungewear pieces are the true stars of the show. This saturday we’ll be showcasing the highlights from AW16 and SS17 collections mixed with special show pieces. You can expect sparkle & glitter and of course our signature details.

desktop44

AUGUST TOP 5: Summer fun

For this month’s Top 5 post, we’ve put together our top things to do (and what to wear for them ;)) during summer holidays and weekends.

1. FESTIVALS

Summer is the time for open-air fun and music – throw on a Fishnet Cover-Up and you’re ready to rock.

Récemment mis à jour23

2. WEDDINGS

Hopefully you’ll get to go to a wedding or two this summer. These are always the loveliest events, with emotion, nostalgia, lots of beautiful people and even more fun!

Récemment mis à jour21

 

3. URBAN PICNIC

If you don’t manage to escape the city during the weekend, why not have a picnic in the park? Bring food, a bit of bubbly and wear summer’s favourite colour – white.

Récemment mis à jour22

4. ROOFTOP PARTY

A glamorous night out on a rooftop just calls for some sparkle – why not leave the Elve Bra with pearl details peeking out from your outfit. The perfect way to nail underwear as outerwear.

Récemment mis à jour26

5. CITY TRIP

The perfect way to make the most of your (long) weekend off is to hop on a plane to a nearby city and spend the time exploring. Change into the versatile Rebecca Body, grab a map and make new memories 🙂

Récemment mis à jour25

 

OUR SALE PICKS

So, we’re almost halfway into the Sale, but there is still more to come! Here’s a few recommendations on lines that you definitely don’t want to miss. Act fast – sizes are selling out quickly.

Jersey: sexy and comfy

Knitted Jersey is one of the most comfortable materials we’ve ever used. The Laura Shorts are perfect for sleeping or just lounging and the Kristel Turtleneck Top will keep you nice and warm in the coming autumn months.

The super popular Ribbed Jersey is now also on sale in navy and in classic black. Snap these up before they’re gone forever.

Récemment mis à jour10

Récemment mis à jour13

Mesh: sophisticated and classy

Embellished with white pearls, this luxurious mesh style is available in Silver Peony. You’ll have the option to choose the Body/Bra without white pearls to get a bit more pared down version. Soft, delicate and sophisticated, the mesh range is a great choice for any lingerie fan.

 

Récemment mis à jour14

Récemment mis à jour15

Lace: timeless classic

Lace is a wardrobe essential, so we don’t usually add this to the Sale. However, this time we have made an exception for some items, so right now is the best time to invest in a Kriss Soonik Signature item. Our votes go for the Alison Babydoll and Liisi Cover-Up 🙂

Récemment mis à jour16

Récemment mis à jour17

 

Kriss’s Top 5 – May

Read: The Life Changing magic of not giving a f**k
I am a born stress ball. It runs in my genes. I worry about everything there is to worry about and then feel guilty if I don´t worry about it, so I worry about that. I am on a mission to eliminate this useless stressing from my life. So when this book by Sarah Knight came along, I had to have it. What was great about it was the realisation of actually how much I already don´t give a f**k. That made me happy. But on top of that, it was just purely funny. Good light read.

Récemment mis à jour1

Travel: Mexico
End of April I visited the Yucatan Peninsula in Mexico for a long weekend holiday. These 4 days felt like a week as it was so easy to get into the vacation mode. With endless white sand and clear blue water beaches, Tulum was an absolute treasure to find. Another find was the little fishermen´s village of El Cuyo, a 3-hour ride from Tulum. Why drive away from paradise? Because of the windy and empty beaches perfect for kite surfing. I feel as long as you stay far away from Cancun, this area is a place I´d love to go back to.

Pictures27

Shop: Selfridges Body Studio
With so many department stores scaling down their lingerie sections, it´s refreshing to see that London´s leading department store has opened a massive new area dedicated to bodywear, swim and lingerie. The Selfridges´ Body Studio is a beautiful airy space with a wide selection of brands. Well worth a visit.

Pictures28

Watch: Eurovision Song Contest
It is that time of year again to gather all of your friends behind a TV with preferably a lot of drinks and snacks and comment on the songs/artists/style/dance moves of the biggest song competition on the planet. And of course I’ll be rooting for our Estonian heartbreaker Jüri Pootsmann with his song Play. Tune in for the semi-finals on 10th and 12th of May and the final on 14th of May. An endless source of lunchtime conversations at our office!

Pictures31

Visit: A Brief History of Underwear Exhibition at V&A
Underwear is getting a lot of attention these days and we’re not complaining at all. This month we’ll be visiting the Victoria & Albert Museum to see their take on exploring the intimate relationship between underwear and fashion. Runs until March 2017.

Récemment mis à jour

Kriss’s SS16 favourite: Bubbles

I must be honest – when I first saw the fabric I had mixed feelings. It looked cute, sexy, romantic and … well, a bit weird. But after a week when I took another look at the fabric, I fell in love with its playfulness. How cool are these little circles!? They look like tiny bubbles! I must admit that the whole design process just made me long for a hot bath and that´s how the range got it´s name. Bubbles.

Montages3

Pictures63

My favourite item from the range is the black Bubbles Soft-Cup Bra. It feels so light when you’re wearing it and the pattern is just so much fun next to the skin.

Pictures64

Pictures55