Caribbean Dreaming

Caribbean Dreaming

Our SS17 campaign “Caribbean Dreaming” is all about the small joys in life.

My grandmother Maie became the unexpected style muse for the shoot. I remember her always being very glamorous. Even when she was sunbathing in the garden of our Summer cottage, she had a proper hairdo and purple lipstick on. It was the time when Estonia was still part of the Soviet Union and travelling abroad was impossible. You couldn´t just buy a ticket and fly to the Caribbean for a holiday, so you had no choice but to make the most of your backyard sunbathing sessions.

The modern reason for not being able to fly to the Caribbean is lack of time. Our busy lifestyles became the inspiration for our SS17 photoshoot. When you just don´t have the time for a vacation, you can always create your own sunshine. Take time off in small portions and enjoy these fun little moments in life. We always want more but sometimes we just have to make the most of what we already have!


 

Photographer: Sandra Palm
Model: Mari-Liis @EMA
Styling: Johanna Eenma
Hair/make-up: Nele Pandis
Location: Tallinn Botanic Garden

Loungerie on the streets of London

It has always been our style to mix loungewear with the clothes you wear outside your home – that’s one of the many unique values of the Kriss Soonik brand. So when our marketing intern Grete came up with the photoshoot concept “Jump Out of Your Comfort Zone”, we jumped at the chance and took our loungerie out to the streets of London.  😉

Here are the results, hope you’ll love the pics as much as we do!

6

5

4

8

7

3

2

Style: Grete Remmel http://greteremmel.tumblr.com/ @greteremmel
Photos: Sandra Uuemäe @suuemae

Peek behind the scenes

This week has been intense! We shot our brand new Spring/Summer 17 collection lookbook and right after that our Autumn/Winter 16 campaign. Let me remind you that this was just after last weekend’s Midsummer festivities. But with such a great team, anything is possible!

Récemment mis à jour34

Our gorgeous model Maria showing us some funky dance moves.

Récemment mis à jour33

Final touches by Kriss.

Récemment mis à jour30

Next day we ventured out of the studio and built an amazing set for the AW16 campaign shoot.


Récemment mis à jour32

Récemment mis à jour31

The Team / Girlsquad:

Photographer: Sandra Palm

Video: Getter Kuusmaa

Set design: Johanna Eenma

MUAH: Nele Pandis

Models: Maria Järva at MJ Models / Liis Teemusk at AL Model Management

Assistant: Piret Mellik

 

 

SS16 campaign moodboard

The SS16 campaign shoot titled “The Cat that Walked by Herself” has been inspired by all independent, stubborn and gorgeous women.

The focus point is on a girl in her garden doing what she wants, however silly that may be. She is exactly who she really is – a bit goofy, but incredibly beautiful and completely unaware of it. Even if she notices someone staring at her from the bushes, she doesn´t really care. She is so comfortable in her own company and can easily entertain herself. No help needed.

SS16_moodboard

I believe we achieved exactly what we aimed for with the shoot – a celebration of independence and self-confidence. Check out the end result in our lookbook gallery.

2

Model: Ellu Arula
Photographer: Sandra Palm
Make up and hair: Nele Pandis
Location scout: Katrin Emmus
Assistant: Liis Teemusk

Kriss’s Top 5 in 2015

Looking back at 2015. Here´s Kriss´s top 5 most memorable events of the year.

SIL

Paris Lingerie Trade show
A great kick off to 2015 was the Salon International de la Lingerie trade show in January. A must for all lingerie brands and buyers, this show has the best of the best. It’s not only great to see all the buyers from around the world but also to catch up with all the other designers and brands.
Kriss Soonik will be returning to Paris 23rd-25th January. You can find us at booth G89.

Isetan

Isetan Lingerie Pop-up & Cannabis Event in Tokyo
Tokyo was definitely the busiest place for us this year. We had many different events in Japan, the most memorable being the Cannabis Cherry Blossom event in March, where I made my DJ debut, and our pop-up shop at Tokyo’s most prestigious department store – Isetan.

2016 looks to be even busier there. And we might also get outside of Tokyo!

secret-brunch

Secret Brunch Fashion Show in London
We don’t host fashion shows very often but this Halloween we teamed up with Secret Brunch and threw a supersexy show. Our gorgeous catwomen were accompanied by a huge daytime performance and party that’s hard to forget. I hope we´ll get to do something similar in 2016.

krissmas-team krissmas

Christmas Campaign
What happens when you put 5 grown up women in a room with foil balloons? The best day ever, that´s what! One of the most amazing photoshoots we´ve ever done! I would like to thank the entire team – photographer Sandra Palm, make-up and hair stylist Nele Pandis, stylist Johanna Eenmaa, and of course the gorgeous model Mari-Liis Roots. I am sure this team will do more memorable work in the coming year.

tallinn-event

Christmas Press Event and Live Window in Tallinn
Beginning of December we hosted a small press event at our Estonian stockist Naughty Beauty (Ulakas Kaunitar in Estonian). Completely unplanned we asked 2 of our gorgeous models to stand in the window for some photos – next moment we were stopping traffic outside and the Estonian press was full of images of these beauties. Quite a cool end to the year! Spontaneity rocks!

Here´s to an exciting 2016!
Kriss x

A/W 2016 Lookbook Shoot – Behind the Scenes

Take a sneak peek at what was happening at our Autumn/Winter 2016 lookbook shoot last week. It was a super long day, but our awesome team on set managed to make everything come together for a great result.

Can’t wait to share the final pictures with you already!

5
1

6

4

3

Model: Nelery Rästas @ E.M.A Model Management
AD: Kriss Soonik-Käärmann
Photographer: Sandra Palm
Make up and hair: Nele Pandis
Style: Johanna Eenmaa
Assistant: Liis Teemusk

 

Making of a Photoshoot

End of June we shot our next Spring/Summer 16 collection. Yes, 1 year in advance! It’s always a stressful time, a lot of last minute pre-panic to get the shoot day run smoothly. But what really happens behind the scenes before the shoot? This is how we do it.

Collection
For us everything starts with the collection. It sets the mood and the story. Throughout the design process, which usually takes about 6 months, I gather all sorts of pictures online or cut them out from magazines. A month before the shoot it all gets serious as we pull together the best bits that create the final moodboard. Pinterest is a great place to get inspiration and keep all finds at one place.
Once the shoot concept is in place, we’ll share the ideas with our shoot team, so everyone can contribute to the final moodboard.

Desktop248

Model & The Team
We try to work with the same people as much as possible but every now and then new blood brings fresh life to the images and the brand. The photographer, the hair and make-up artist, location scout – everyone has to understand the brand concept and the story.

The choice of the model is crucial. It’s a brand from women to women, so we look for free-spirited, quirky, cool and fun girls that embody the brands ethos. No regular pouting pin-ups but girls that are sexy without knowing it. Finding the right girl is time consuming but when you finally find your girl, it makes the shoot run oh so smoothly.

Desktop249

Location
The story and purpose of the shoot define whether the photoshoot will happen in a studio or somewhere at a location. A big role is also played by seasonality – is it an Autumn/Winter or Spring/Summer collection?

Our latest shoot for SS16 took place in Estonia where we do most of our shoots. The weather in Tallinn is always unpredictable, so even though it had been quite nice and warm, on the day a very cold wind arrived and the conditions become freezing. The team was all wrapped up in coats and scarves while our brave model fought the cold and managed to pull a very “summery” face. We joked that at least it wasn’t raining.

Desktop250_1