Caribbean Dreaming

Caribbean Dreaming

Our SS17 campaign “Caribbean Dreaming” is all about the small joys in life.

My grandmother Maie became the unexpected style muse for the shoot. I remember her always being very glamorous. Even when she was sunbathing in the garden of our Summer cottage, she had a proper hairdo and purple lipstick on. It was the time when Estonia was still part of the Soviet Union and travelling abroad was impossible. You couldn´t just buy a ticket and fly to the Caribbean for a holiday, so you had no choice but to make the most of your backyard sunbathing sessions.

The modern reason for not being able to fly to the Caribbean is lack of time. Our busy lifestyles became the inspiration for our SS17 photoshoot. When you just don´t have the time for a vacation, you can always create your own sunshine. Take time off in small portions and enjoy these fun little moments in life. We always want more but sometimes we just have to make the most of what we already have!


 

Photographer: Sandra Palm
Model: Mari-Liis @EMA
Styling: Johanna Eenma
Hair/make-up: Nele Pandis
Location: Tallinn Botanic Garden

Spring Inspiration

Moodboard

Now that our brand new spring-summer collection is up and available on our website, it’s the perfect time to talk about the inspiration behind it. This season the collection consists of smaller ranges that were all inspired by different travels and places.


 

Glossy Jersey

It’s all about the stunning glossy fabric and clever little details with this range. The cuts might be sporty but the shiny jersey adds just the right amount of glamour. The nude & navy colours represent the sand and the sea – the essentials of summer and that holiday feeling.

Kriss Soonik Glossy Jersey


 

Curacao

The beautiful blue is inspired by Kriss’s travels to Mexico last year, especially by the small resort village of Tulum, where she saw this shade mixed in the most unexpected combinations. One of the most memorable being with bright pink in the lively Carribean architecture.

Curacao Lace


 

Velvet Dot

Parisian Chic! The Velvet Dot range has that certain je ne sais quoi about it. The beautiful mesh fabric is cool yet classy, it both covers and shows off. The dots are made of velvet that are really soft to touch. The simple, elegant shapes complement the playfulness of the dots resulting in a tres chic ensemble.

Velvet Dot Kriss Soonik

Peek behind the scenes

This week has been intense! We shot our brand new Spring/Summer 17 collection lookbook and right after that our Autumn/Winter 16 campaign. Let me remind you that this was just after last weekend’s Midsummer festivities. But with such a great team, anything is possible!

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Our gorgeous model Maria showing us some funky dance moves.

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Final touches by Kriss.

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Next day we ventured out of the studio and built an amazing set for the AW16 campaign shoot.


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The Team / Girlsquad:

Photographer: Sandra Palm

Video: Getter Kuusmaa

Set design: Johanna Eenma

MUAH: Nele Pandis

Models: Maria Järva at MJ Models / Liis Teemusk at AL Model Management

Assistant: Piret Mellik