HTW: SUSAN TOP IN TOKYO

Japanese girls know how to flaunt our pieces! Wearing them as part of their daily looks comes so naturally to them, every time I´m in Tokyo I just watch and learn. The best example of course is our shop staff at the latest La Foret pop-up. Meet Mai, Natsuki & Reina – the experts in wearing Kriss Soonik!


 

Susan Top

Susan Lace Top has become sort of a cult product in Tokyo. It´s cute, elegant, easy to wear. Over the years we´ve done them in many different colours. When the world loves the top in black then Japanese girls love all pastel colours as well. This season it comes in beautiful lilac.


 

The long-sleeved version of Susan Lace is a great transition piece from cold Winter months to warmer Spring days. It´s easy to layer and adds an immediate touch of elegance to any outfit.


 

Over the years we´ve also made the Susan Top in different fabrics exclusively for Japan. The most recent being Glitter Tulle and Hearts Tulle. This season we also played with the jersey fabric and the result is a supercute dress. Can be worn as a Summer dress or why not layer it like Mai over your jeans in Spring?


 

How I became a photographer for a day

This week we opened a pop-up at Isetan Shinjuku in Tokyo. We are honoured to also have an art frame installed with our latest collection “Rebel Heart”.

To celebrate the launch of the pop-up we hosted a live photoshoot. And I became the photographer.

My experience taking photos is not vast. I usually take them with my phone in a hurry. But this time I took my proper camera and put all the knowledge that I have gathered from the fantastic photographers I´ve worked with over the years. And I must admit, I sure had fun! Especially as we managed to find an Estonian model Anett in Tokyo for the shoot.

If you´re in Tokyo, go check out the pop-up before the 14th November!


 

Seibu Pop-Up

Seibu

This week we opened a pop-up in one of the most prestigious department stores in Tokyo – Seibu – in the vibrant Shibuya area. Our Spring/Summer collection is showcased next to incredible fashion brands like Acne, MSGM, Sonia Rykiel and MM6 Maison Margiela. Giving it a more ready-to-wear look than ever before.

Kriss Soonik Japan


 

This pop-up is also special because we created an exclusive new item especially for Seibu – the Sai Lace Top. Made from our Classic black lace, this top is very much on trend. You can wear it on top of a T-shirt for a casual look or over a blouse in the office. It’s decorated with our tiny signature box bows, making it elegant yet cute.

Kriss Soonik Japan


 

If you’re in Tokyo, go check out the pop-up at Seibu Shibuya, Hall B, 3rd Floor until the 5th June.

City Guide: Tokyo

Tokyo

My semi-annual trips to Tokyo is what keeps my inspiration juices flowing. The energy I get from this city is like no other. Here are some of the places I managed to visit on my last busy trip.


 

SHOPPING

I always visit the golden triangle – Shibuya, Harajuku, Shinjuku – for all my craziest fashion needs and just to get a general feel of the current state of trends. I already get inspired by the vibrancy of the street style. There are many places we sell our collections in these areas, including two of the best department stores Seibu Shibuya and Isetan Shinjuku, so it´s always mixing work with pleasure.

Kriss Soonik


 

KOENJI

Every time I’m in Tokyo, I try to find new places. Koenji, just a stop from Shinjuku, is probably the coolest neighbourhood in Tokyo at the moment. It’s home to an expanding creative scene. You can shop for vintage clothes and vinyl records, go to live music bars and just generally walk around and get immersed in culture and creativity on every step.

Koenji


 

SAKURA

This was my fourth time in Tokyo during Spring. I had seen cherry blossoms before but I had never been in Tokyo during the peak blossoming season. Now I know what the hype is about! My greatest experience to view the cherry blossoms was in Tokyo Midtown. It´s especially powerful to look at the fluffy trees from above. It reminded me of seeing first snow of the season.

Sakura


 

MIRAIKAN SIENCE MUSEUM

It´s no surprise that I am a huge fan of robots. Visiting Miraikan had been on my to-do list for a long time. Loved seeing Asimo´s demonstration and chatting to tiny robots. Of course until the cute robots called me old…

Miraikan

Caribbean Dreaming Pop-Up

Kriss Soonik

It was my 8th time in Tokyo but this time was extra special – I was finally there during the peak cherry blossoming. And I must say nothing really compares to these fluffy white and pink petals. Apparently Sakura season is bigger than Christmas in Japan. And now I know what the hype is about!

The main reason for my visit to Tokyo this time was our pop-up at Omotesando Hills Rocket at the heart of Tokyo’s most prestigious shopping street Omotesando. This is the legendary street where Gucci, Chanel, Loewe et al. have their flagships.

We had a fabulous opening party. Was so great seeing all my Japanese friends (thank you for my beautiful flowers and gifts!) and also meeting so many new faces. The pop-up’s theme was “Caribbean Dreaming” after our SS17 campaign. Guests were posing with our campaign stars dolphin and flamingo while sipping Litchi Blue cocktails. We had loads of fun as you can see from the gallery below.

Until next time Tokyo!


 

 

Japan Christmas Campaign

On my trip to Tokyo in October we shot the first ever Christmas campaign especially for Japan. What made it extra fun for me was that the entire team was Japanese. The talented photographer Sayo Nagase, stylist Nina Utashiro who also happens to work as the fashion editor of I-D Japan magazine, Sachiko Omori the hair wizard of Tokyo, and our beautiful model Yuka Mizuhara who amongst others has graced the cover of Nylon Japan. Here´s the final result! Plus a few exclusive behind the scenes shots from the day.

Enjoy!

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Last week vol. 1: Tokyo Pop-Up

The first time I visited Tokyo, the La Foret department store became my favourite shopping destination. I guess the best word to describe it is “kawaii” (cute) but you can always find some cool designs there that you can also wear outside the craziness of Japan.

So who would have thought that 4 years later we´d be opening our very own store there? Below we´ve put together a gallery of the opening party. Thank you to everyone who came to support us!

The pop-up will be open until the 31st March on floor 2. Go check it out when in Tokyo!

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Tokyo Visual Diary. Part 2

During the second week of my visit to Japan, we opened a pop-up shop in Isetan Shinjuku lingerie department. It will stay open until the 6th October, so if you’re in Tokyo, pop by. The highlight of the shop is the exclusive burgundy lace.

It was my 5th time in Japan, but I had never before been outside of Tokyo. This time I was determined to get out of the big bright city. So we took off to Kyoto for a weekend of visiting temples, sleeping in traditional ryokans and cycling around.

Here’s a little photo diary of the pop-up and what we got up to in Kyoto. You can also check out the previous post about our Tokyo Disco event.

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Kriss´s Top 5 – September

Wear: Cosy knits
Autumn is around the corner and once again I have become obsessed with knitwear. Not only does it show in our new collection but it shows in every aspect of my wardrobe. My Summer tank tops have all been switched to warm cardis with comfy turtlenecks. Bring on the cold weather. I dare you!

cosy-knits

 

Read: Girlboss by Sophia Amoruso
The founder of fashion e-tailer Nasty Gal has written a book that´s both her life story and a guide to running a business. I can´t say that everything about this book was perfect but I feel there should be more books like this. The book offers a sassy manifesto for ambitious young female entrepreneurs which can be really empowering. Especially in times of uncertainty.
girlboss

 

Visit: London Fashion Week
Rock ´n´ roll all the way. Fashion week madness always brightens up the city. I love the buzz it creates. If you´ve forgotten that fashion is exciting and fun, then LFW is there to remind you that.
LFW

 

Travel: Tallinn-London-Paris-Tokyo
Just back from Tallinn, off to Paris and then to Tokyo – a typical busy September. With such travels, the most important thing is to pack right but I am still learning how to do that. I love pieces that are multifunctional, things that can easily be transformed from daywear to partywear. Will keep you posted how it goes in one of the future posts.
travel

 

Shoe obsession: Camilla Elphick
The Camilla Elphick Bugs Bunny Pez shoes are one of my favourite fashion finds of the year so far. Big love.
pez-shoes