Last week our fabulous team in Estonia shot the brand new Summer/Autumn 21 (yes, we have created our own seasonal shift from the norm 🙂 ) campaign and look book. Here we are taking you behind the scenes to this day filled with splashing around with water.
The message of the campaign is clear. With the hot weather arriving, there´s more public attention on our bodies. The campaign, shot through the glass water containers, is a gentle reminder to be less critical of ourselves. The way we see our bodies is never the way other people see it. Everything is upside down and inside out. Let´s not be cruel to ourselves. Let´s be kind and rock on!
Huge thanks to everyone who brought the concept alive. Sandra Palm for the photos, Johanna Oden for styling and set design, Mammu for makeup and hair, Merilin for being the most gorgeous model as always. A special shout-out to our newest team member Karmen Alamets who took all these behind the scenes photos.
It’s not very often that our long-term customer, the one and only Courtney Love promotes our bras on British Vogue FB page. But she is not the only satisfied client. When you find the right fit, you don’t want to take our bras off.
So we decided to put together a guide how to choose your Kriss Soonik bra.
We have 3 main bra styles – Silvia, Alison & Piret. When Silvia is more for the A & B cups, then Alison fits best on a B & C and Piret is perfect for a C or D cup. All bras are made from our Classic French lace, have the signature wide elastic underbust and are decorated with satin box bows in the front. Both with the Alison & Piret Bra, even though they are soft cup bras they still fit comfortably on bigger busts. The adjustable wide straps along with the elastic offer great support and the cuts really compliment a fuller chest. As with everything else, these delicate bras are handmade in our Tallinn studio.
How to measure your bra size?
The best is to come to our Tallinn Studio and together we´ll find the perfect bra for you. Alternatively, visit one of our stockists to find the right fit. Otherwise, find a mirror and let´s go:
Firstly measure the circumference of the bust at the highest point. Notice that the tape measure should be in contact with the skin. It is also important that the tape is at the same height both in front and behind. Remember the number you got – for future reference we advise you to write it down. After you have measured your bust it is time to do the same with your underbust. Measure your body circumference under the bust, the place where the bra ends. Once the underbust circumference has been measured (and written down), find the range where your bust and underbust size fits. Our size range is only from XS to L but one model fits better to cup A and the other to cup D. You can find the full measurements here.
There are also a couple of things you should notice when wearing a bra:
“The bra cup is too small”
If your bust peeks out from the sides or top of the cup, the bra cup is too small. There should not be any extra bulge. The transition between your décolleté and the bra should be as segue as possible. Another sign of a too small cup is when the bra squeezes your armpit. This should not be the case as ideally your entire bust should fit into the cups perfectly. Additionally if the bra is not against your skin between your bust, the cup size is too small. We have added the wide elastic underband for a practical reason – so it would offer subtle support.
If any of these mentioned problems concern you, we advise you to change your bra to a bigger cup bra. So if you previously tried our Silvia bra then perhaps Alison (or even Piret) would be a better choice for you. In case the problem occurred when trying our Alison bra, we suggest trying on the bra Piret. This way the girth will stay the same but the cup size would suit you better.
“The bra cup is too big”
When the cup material is wrinkled but the band fits well you have chosen a bra with too big cups. We encourage you to try on other KS bra models. So if you were currently trying on the Piret bra (which is perfect for a C or D cup), you could now try on Alison or Silvia. Alison fits best on a B & C cup and Silvia is more for an A & B cup.
“The band is too small”
In case the band cuts into your body and hurts you, the bra band is too small. The band should be tight but not distressing. Bear in mind that as you go up with band size, the cup size should go down (and vice versa). Therefore you might have to change the bra model such as the cup size would be perfect for your bust.
“The band is too big”
If the band behind your back is pulled up, the band size is too big and the shoulder straps too short. You could firstly try to extend the straps. When the back is still pulled up you should try on bras with bigger sizes. If the bra is too loose, try to shorten the shoulder straps a bit. If you can pull the strap more than 5 cm, you are wearing a bra that is too big. You can also try to reduce the belt with hooks if the bra is too loose BUT. Keep in mind the fastenings should initially be on the widest hook because the bra stretches after wearing it. Therefore we suggest you try on a smaller bra.
“The shoulder straps are too loose”
When the shoulder straps slide down they are too loose. There are a couple of reasons for this. Firstly they might not be as tightened as they should be. Adjust them a little bit. In case you can adjust the straps more than 5 cm, the bra is too big. There is also a possibility the straps have lost their elasticity. This means only one thing – time for a new bra! 🙂
“The shoulder straps are too tight”
If the band behind your back is pulled up or the straps cut into the shoulders, chances are the straps are too tight. Slightly adjust the straps. Ideally the band should be at the same height both in front and behind. If this makes the bra too loose, the band is too big.
And remember. We make every bra with love and dedication. So if you ever have a broken hook or clasp, or there is something else that’s bothering you, please contact us and we’ll do everything to fix it for you for free. We want you to wear your favourite bra as much and as long as possible.
One of the hottest trends of Spring 2021 that keeps popping up everywhere is bra tops. Or as Elle UK calls them – brops.
This has been our speciality since we launched the brand in 2009. For us it´s always been about bras that are cool enough to show off and not just hide under layers of clothes.
Fashion´s love affair with bras is nothing new, it´s been around for ages. From corsets to a peeking bra strap to bras under sheer blouses. But this trend is a bit different.
It´s more mature, a bit sporty. It´s not meant for seducing anyone. It´s about feeling comfortable and not really giving a damn. When matching the bra with high-waisted jeans and a smart blazer you can dress it up or down as you wish.
One of the best pieces to try out this trend with is our Ilona Velvet Bra. It´s sporty, has all the right detailing and is easy to style. You can also try our brand new Krista Bra Top, the nice sheen of the fabric adds a touch of elegance to the look.
But our top tip when it comes to bra tops? If you are uncomfortable wearing them in public, we hear you! Why not try a bikini top instead? Our Ilona, Meg or Pia bikini tops are just perfect to give the trend a go. They are meant to be worn out, so why not on the city streets?
‘’Between the sheets’’ is an honest series on our blog where we bring together KS lingerie worn by real ladies,
lots of girl-talk & some of their beauty tips & tricks.
Meet Liisa-Chrislin – multitalent creating crazy looks with her make-up & styling skills, Kreete – stylist & owner of the coolest vintage shop in Estonia & Sinencia – aka Yasmin is a new generation singer-songwriter who lures people into her world with beautiful music & strong storytelling. Between the Sheets series was honoured to capture the power group at the Telegraaf Hotel in Tallinn old town just in time for Valentines. Or should we say Galentines?
Photos taken by Johanna Oden.
Here´s a quick chat with Liisa-Chrislin.
Have you ever got into a funny or awkward lingerie situation?
Wanted to perform “Lady Marmelade” at my school dance competition wearing sexy lingerie at the tender age of 13. Teachers cancelled our performance & we were super pissed off. Today I´m kind of happy they did 😅
Things that have happened in your life thanks to the support of friendship?
EVERYTHING! Friendship is more valuable than anything else in this world.
Manifestation for the future. Where would you like to be at this moment?
I like to keep things unpredictable so I´ll skip this manifestation & see where the ride takes me 🎢
A song to always dance along to?
Any afrobeat banger puts me in the mood.
Every year I pick the 5 most memorable moments of the year. Even though the year 2020 has been weird and surreal in so many ways, there are so many things to be grateful for. So here we go!
Our Valentine´s day collaboration with Finnish chocolate brand Geisha was definitely one of my favourites of the year. The launch event of the campaign was the first and last major event in our Tallinn Studio Store this year. Thank god we really made the most of it! The campaign featuring our special mini-collection in pink velour and chocolate brown lace graced many shopping malls and TV channels prior to the special day. Thanks so much Fazer Estonia for choosing us for this campaign!
We presented our new AW20 collection at virtual Tallinn Fashion Week in October. Like all of you, I wasn´t able to attend the show, which made the situation quite strange. After all, it was my show but I as well watched it online. So I´d like to thank my amazing team – models Merilin, Ellu, Aurelia, make-up artist Erle and assistant Susanna. But most of all Johanna – without you I would have been nothing this year! Thanks for bringing the show alive better than I would have!
The reason we survived this tricky year was the need for comforting comfy stuff and so our loungewear started flying off the virtual shelves.The hero product of the year was hands down our Diana Wings Wrap. Alongside our Getter Wings Wrap and Wings Hoody, the trio rocked our world and helped us through the roughest of times. They have been our best-selling products for awhile but this year was designed for them.
Bringing new fabrics to our collections is the most exciting and nerve-wrecking thing for me. This Autumn we introduced a new tulle to the collections called Abstracat. The pattern on the soft tulle looks like abstract splashes of velvet paint with our Cat logo and KS initials hidden in there. And then my ultimate favourite product became alive – Abstracat Jacket. The combination of velour and tulle in just the right quantities, wearing it with a pair of jeans and t-shirt is my go to look for a long time!
Like so many other brands when lockdown hit I was not sure how we´ll survive. For a moment it really seemed like the end of the world. Maybe it’s stretching it a bit but it was definitely the end of the world as I knew it. No more easy travels to Tokyo or New York, my global world fell apart with a blink of an eye. I can´t explain how much I miss it! But when everything got really bad, our customer came to support us. I can´t explain how grateful I am for our community, the wonderful people who are willing to spend their hard-earned cash on our products. I can only promise to bring you even more exciting stuff in the year 2021 and make you smile with our designs.
Thank you! ❤️
Last week Tallinn Fashion Week hosted our virtual AW20 fashion show “All dressed up and nowhere to go”. With a symbolic empty front row, we of course missed all the buzz and excitement of putting on a “real” fashion show but nevertheless the result was pretty amazing. Girls wrapped up in warm blankets strutting down the catwalk – yes, please! Thank you to our incredible team for all the hard work of pulling it together!
Below we have put together looks by theme and in the end you can watch the entire show.
Abstracat Tulle & Honey Gold Velvet
Our newly launched Abstracat Tulle dress, skirt and jacket alongside the Honey Gold Velvet items took center stage at the show. They were giving us serious Autumn vibes.
Black on Black
Nothing says Kriss Soonik better than sexy black pieces of lingerie and loungewear. Here we introduce our Knitted Jersey in Organic Cotton that will launch in December. Ultimate comfort mixed with cutout details – new Winter favourites.
Our SS20 Denim styles came out alongside our new Electric Blue velour pieces bringing a real sprark into the colour palette.
Launched this week, these Leopard Print Velour pieces are giving us real 70s vibes. Lounging at home in the tailored PJ set or if you´re lucky enough, going out in the brand new Iris cut dress, these pieces are as comfortable and funky as they can get.
Pink and Burgundy
Soon we´ll launch our velour colour of the season – Dusty Pink. Get ready, there will be limited items of Wings Hoodies and Gowns just in time for Christmas gifts. The Burgundy Glossy Jersey will have you turning heads at a party soon as well!
This Summer we teamed up with the very wicked photographer Kertin Vasser to bring you a fun Swimwear editorial. The theme was of course influenced by what´s happening in the world and how we have to make the most of our local sand dunes.
Thanks to Mari-Ly Kapp for the incredible biker shorts tan lines and model Getter (EMA Model management) for providing the body for these incredible tan lines. Enjoy!
It must be tricky to be you, I assume?
It sure would be for a feline.
Imagine – you want to walk on your own, but how is this possible with a dual personality?
They say a Gemini is sociable, friendly and ready for fun but can unexpectedly get restless or even serious, longing for solitude.
Wait… It sounds like a cat, doesn’t it? I must be a Gemini after all then.
Here we introduce you to two real life Geminis. But don’t be fooled, they are not twins.
Just kick-ass cool sisters who happen to both be Geminis – Johanna and Susanna. Happy birthday!
‘’Between the sheets’’ is a new honest series on our blog where we bring together KS lingerie worn by real ladies,
lots of girl-talk & some of their beauty tips & tricks.
Meet Liisa – public relations specialist, parent to a dog girl Frida. Enjoys her free time painting, DJing at her friends parties and putting together crazy outfits to take pictures of. We have always been obsessed with her beautiful personal photoshoots! When she agreed to do our Between the Sheets series we were more than excited to see the minitorial she planned to take at her country house.
Have you ever got into a funny or awkward lingerie situation?
Awkward panty lines when wearing tight clothes is definitely something that has happened more than I’d like to admit.
Name your favourite beauty product or trick that has changed your beauy routine.
My favorite beauty trick is definitely natural self-tanning products. It helps with uneven skin tone which happens during spring. So that extra spring spark is definitely needed.
Share your favourite comfort-food recipe?
Guacamole with everything! Take two soft avocados, half an onion, five cherry tomatoes (because they are the sweetest), squeeze lemon (half), salt and pepper. Mix them all together and eat it with toast and eggs or with chips! Works every time!
Your favourite song this month?
– I am back to my all time favorite genre – rap. And this song definitely goes with everything that goes on in the world Kanye West, PARTYNEXTDOOR – Ghost Town