This Summer we teamed up with the very wicked photographer Kertin Vasser to bring you a fun Swimwear editorial. The theme was of course influenced by what´s happening in the world and how we have to make the most of our local sand dunes. Thanks to Mari-Ly Kapp for the incredible biker shorts tan lines and model Getter (EMA Model management) for providing the body for these incredible tan lines. Enjoy!
It must be tricky to be you, I assume? It sure would be for a feline. Imagine – you want to walk on your own, but how is this possible with a dual personality? They say a Gemini is sociable, friendly and ready for fun but can unexpectedly get restless or even serious, longing for solitude. Wait… It sounds like a cat, doesn’t it? I must be a Gemini after all then.
Yours sincerely, The Katwoman
Here we introduce you to two real life Geminis. But don’t be fooled, they are not twins. Just kick-ass cool sisters who happen to both be Geminis – Johanna and Susanna. Happy birthday!
‘’Between the sheets’’ is a new honest series on our blog where we bring together KS lingerie worn by real ladies, lots of girl-talk & some of their beauty tips & tricks. Meet Liisa – public relations specialist, parent to a dog girl Frida. Enjoys her free time painting, DJing at her friends parties and putting together crazy outfits to take pictures of. We have always been obsessed with her beautiful personal photoshoots! When she agreed to do our Between the Sheets series we were more than excited to see the minitorial she planned to take at her country house.
Have you ever got into a funny or awkward lingerie situation? Awkward panty lines when wearing tight clothes is definitely something that has happened more than I’d like to admit.
Name your favourite beauty product or trick that has changed your beauy routine. My favorite beauty trick is definitely natural self-tanning products. It helps with uneven skin tone which happens during spring. So that extra spring spark is definitely needed.
Share your favourite comfort-food recipe? Guacamole with everything! Take two soft avocados, half an onion, five cherry tomatoes (because they are the sweetest), squeeze lemon (half), salt and pepper. Mix them all together and eat it with toast and eggs or with chips! Works every time!
Your favourite song this month? – I am back to my all time favorite genre – rap. And this song definitely goes with everything that goes on in the world Kanye West, PARTYNEXTDOOR – Ghost Town
A few years ago we launched our Katwoman Alphabet T-shirts. This project turned out to be hugely successful. We have all loved how cute, sexy and fun these characters created by illustrator Kati Stimmer really are, finding new nuances in the drawings every time we glimpse at them.
Ever since that launch we have been thinking what could be the next step in the semi-customized range? After all the main point of these shirts is that you can pick your initial which makes it personal and fun. So please let me introduce you – Katwoman Zodiac T-shirts.
You can now pick your zodiac sign from our brand new Katwoman range. Printed on a comfy organic cotton T-shirt, these cute designs are waiting to be shown off. I love how the message of the illustrations is hidden. You can choose your sign but you can also wear a design just because you like it. We didn’t write Leo or Aries in big bold letters on purpose. That’s for you to explore. Enjoy!
So Johanna asked what is my quarantine life like. To be honest, to us it´s “business as usual”. If you have a 1 year old and you’re already working from home, life is pretty much living in quarantine. But now daddy´s home as well.
At first the lockdown was a huge shock, I got really worried and stressed. I´m a planner, so if I don´t know how long this is going to last, it makes me anxious. But then I stopped reading the news and focused on the good stuff. Yes, being in London, not knowing when I get to see my parents again, who are back in Estonia, made me sad. But there is internet and our daily calls keep the spirits up on both sides. We go for walks and spend time as a family.
I did question the need for our brand’s existence. “Why do people need another fashion brand in a time like this?”. What I realised was that now more than ever we need beauty, originality and fun around us. We need good design, music and dance. We need pretty distractions. Right now our superpower is making women smile. This is what we have done from the very beginning. When I started Kriss Soonik in 2009 during the economic crisis, we got the attention because we were bold and we stood out. In times like these we need less. When we buy new clothes, let´s be mindful and buy something that will really make us smile, that will help us be better versions of ourselves. Let´s support originality, sustainability and good design.
What do I want to achieve during this lockdown? I promise not to be lazy. I promise to design, design, design. So that you can have the coolest and most beautiful pieces to wear in Autumn and Winter.
As a thank you for your ongoing support we are sharing the love this weekend and giving 20% off everything on our website with code: LOVE. Thank you to our customers and fans all over the world. Can´t wait to see you again 🙂
As we are getting closer to unveiling our Spring/Summer 2020 collection, we wanted to introduce you to the colour of the season – blue.
The collection has different types of blue hues – pale blue, denim blue and navy. The latter has already launched on our website in the form of a ribbed jersey bra, knickers and a suspender T-shirt.
Why blue? It´s the sea, the sky, everything light and airy. Combined with our white swimwear that´s due to launch in April, it´s the perfect Summer´s day. The kind you never want to end. So we have put together an inspiration board to already get you in the mood.
‘’Between the sheets’’ is a new honest series on our blog where we bring together KS lingerie worn by real ladies, lots of girl-talk & some of their beauty tips & tricks. Meet Laura – working at PR & mother of a cat-sized dog Pluto. She is a warm soul who loves taking care of others.
Have you ever got into a funny or awkward lingerie situation? As I tend to be in a hurry very often, it might happen that I wear my underwear inside out 🙃
What do you love about your body? Anything special you’re doing for it this year? Like all, so have I insecurities about my body image. Lately, on a far more meaningful level than this paragraph can incorporate, I have come to realise that more important than the visual which your body represents, is the gratitude for it. Gratitude for being there for you every day and hopefully letting you live the best life. This year I promise to love my body even more!
Name a beauty product or trick you brought with you to the new year. My all time favorite beauty product is the Estonian made Naude Naturals all vegan deo paste.
This Valentine’s day we present you a minicollection and campaign with my all time favourite Finnish chocolate brand Geisha.
The collection is feminine, sweet & romantic, inspired by everlasting friendships. The Diana Heart Wrap and Heart Sweatshirt come in pink velour with chocolate trims and lace. There is a brand new lace top in town – Janne. The pink and chocolate tops come in very limited quantities.
The Valentine’s campaign is pink, the colour of Geisha, infused with Japanese cherry blossoms. It took a few days to build the floral skirt to perfection by our stylist extraordinaire Johanna. But it was worth the time as the result was pretty amazing. The campaign was produced by our usual partners in crime, the Kriss Soonik squad girls, who proved again that they rock! Thank you Sandra, Gerda, Getter, Kadri, Johanna, DDB & Geisha!
It´s time for our semi-annual super sale! Take the opportunity to get up to 50% off our past collections. These pieces are unique and come in limited quantities. Here are some of our favourite styles from the current sale.
It’s not very often that you’ll find our velour Wings on sale. The handcrafted lace wings make these sweatshirts one of a kind and a cool must for your wardrobe.
Black cat and heart tulle
Transparency is our thing. The Black Cat tulleSusan top and Susan body from our anniversary collection are really rare sale finds. Add the Heart Tulle lingerie and you have the best of the see-through category covered.
2020 will bring a fresh new start to Kriss Soonik. Throughout 2019 we have been celebrating our 10th anniversary. I have now looked back at our first decade and highlighted 5 of my top moments. There were so many to choose from. Every year we reached at least a couple of milestones or fulfilled some of my dreams. But these are definitely the ultimate best moments for the Kriss Soonik brand.
In 2013 we got hit by the best and most unexpected news – Kriss Soonik was chosen to be one of the coolest brands in Britain. This was my big dream that I never thought could be possible. Being on the list gave us credibility on a completely new level and opened us doors all over the world.
Golden Needle 2014
Another big win came soon after we found out about being on the CoolBrands list – winning the most prestigious fashion award in Estonia – the Golden Needle (Kuldnõel). Being awarded Best Designer of the Year was an honour that I cherish every day.
Tallinn Studio Store Opening 2017
From the very beginning we have manufactured all our collections in my native country Estonia. I´m truly proud that we have been able to continue doing it over the years. But the turning point came when we moved our manufacturing in-house when we opened our first studio store in Tallinn. The incredible 200 sq meter space with high white ceilings is immaculate. Well worth a visit in the new year.
Tokyo La Foret Pop-up 2018
Japan was my dream market even before I started my label. I knew our style would be a great fit for the Japanese ladies. When we started selling our collections in Tokyo in 2013, it showed that my instinct had been right. We have had many pop-up shops and events over the years but for me the pop-up at the La Foret department store in Harajuku was the ultimate destination. A “wow, can it be real?” moment that I keep re-living over and over again. Thank you Yoshiko 🙂
Amostyle x Kriss Soonik collaboration 2019
Beginning of this year the collaboration with Amostyle by Triumph in Japan was launched. It was a project long in the making and when it finally hit the shops, the result was perfect. I loved every single style in this collection and it was so much fun doing it with with the entire Amostyle team from Honk Kong to Japan.
I would like to thank everyone who made the first 10 years unforgettable. A special thank you goes to our customers for being so kick-ass. Thank you so much and here´s to many more years! Rock on!