The Morning After

We’re excited to finally unveil our Autumn/Winter’16 campaign ‘Morning After‘.

The AW16 campaign follows the adventures of a birthday girl on the next day after the big party. She’s waking up at home, still feeling the good vibes from the previous night and reflecting on another passed year. Dressed in beautiful lingerie, she looks effortlessly cool and has that certain je-ne-sais-quoi about her. Having a proper burger cake, she doesn’t have a care in the world and decides that this one is really going to be her year!

Here´s a first view of the behind the scenes movie. All the campaign images can be seen HERE.

Thanks to an awesome girlsquad:
Video: Getter Kuusmaa
Photo: Sandra Palm
Set Design: Johanna Eenma
Model: Liis Teemusk
Hair and Make-up: Nele Pandis

Start shopping the AW16 collection here.