Category Archives: Behind the Scenes

Valentines with Geisha

This Valentine’s day we present you a minicollection and campaign with my all time favourite Finnish chocolate brand Geisha.

Geisha girl


 

The collection is feminine, sweet & romantic, inspired by everlasting friendships. The Diana Heart Wrap and Heart Sweatshirt come in pink velour with chocolate trims and lace. There is a brand new lace top in town – Janne. The pink and chocolate tops come in very limited quantities.


 

The Valentine’s campaign is pink, the colour of Geisha, infused with Japanese cherry blossoms. It took a few days to build the floral skirt to perfection by our stylist extraordinaire Johanna. But it was worth the time as the result was pretty amazing. The campaign was produced by our usual partners in crime, the Kriss Soonik squad girls, who proved again that they rock! Thank you Sandra, Gerda, Getter, Kadri, Johanna, DDB & Geisha!


 

10 years, 10 items. Susan Lace Body

We now have only 2 iconic Kriss Soonik styles left to share with you in our “10 years, 10 items” series.
And the star of November is the ultimate Susan Lace Body.

Kriss Soonik Susan Lace Body illustration by Kati Stimmer


 

I have never actually told the story how I got our French lace into our collections. I had a meeting at a very chic Parisian boutique, just next to Christian Louboutain. It was one of the first meetings I ever had. Still not sure where I got the courage from to go and show my collection, but there I was. The owner explored the items and told me, I like the body style but I will only buy it when you change the fabric, I don’t like this lace. I was shocked by her honesty but I was willing to do anything for her to buy. Deep down I
knew the lace was wrong.
So straight after our meeting I went to the fabric show and found us the lace from Jabouley that we’ve worked with since, and that has defined our collections. The shop never gave me an order. They closed soon after the meeting. But they helped me create a bestseller that has been hyped by so many women all over the world. So thank you!

Kriss Soonik Susan Body French lace close up


 

I fondly remember designing the Susan bodysuit. The first version had a frilly bottom, being very playful and cute. But I wanted something more practical, our customers wanted something more practical. So I removed the frills and made the style reversible.
That was a game changer. Later we also added a top version that became a huge hit in Japan.

Kriss Soonik Susan Body press clippings


 

The Susan is chic, practical, sexy, versatile. I have worn it so many times over the years. In a formal setting with a pencil skirt or casual with jeans, t-shirt and trainers. It just works and if we are talking about office to evening looks,
then Susan body is always your answer.

How to style Susan Body

10 years, 10 items. Kristel Turtleneck Suspender Top

We are still celebrating 10 years of Kriss Soonik. Three last festive months left and the next iconic style in our “10 years, 10 items” series is the one and only Kristel Turtleneck Suspender Top.


 

My absolute all-time favourite piece from our collections – the turtleneck version of our best-selling Kristel Suspender Top – just ticks all the right boxes.

Figure-enhancing fit, the soft Italian anti-pilling viscose next to your skin. 3/4 length sleeves and a turtleneck hide, while the suspender details bring a sexy element to the mix. The cutout on the back or in the front (Kristel is reversible) with a satin bow takes the glamour levels up. And the tiny satin bows on the garters seal the deal.

Kristel Turtleneck


 

With some styles, the design never falls in place. You try and you try, and it just won´t work. But with the Kristel Turtleneck Suspender Top everything immediately fell in place. The beauty of the style is that it´s simple and elegant. I love how it´s not a revealing style, it´s extremely modest. But that´s what makes it mysterious and extra sexy.

It´s been our most sought-after style. The stories about how people find us are quite remarkable. After seeing a picture online of the top, not knowing who the designer is, some journeys have taken years. You just can´t walk into an H&M and buy a similar top. This is a true, original Kriss Soonik piece. One design that I´m most proud of.

Behind the scenes: AW19

Kriss Soonik

Yesterday we shot our beautiful new Autumn/Winter 2019-20 collection called “A Silver Lining”. It was really exciting because the theme was festive and fun – the perfect way to end our 10th anniversary year in style. The collection will be launching from September but here´s a behind the scenes first look at some of the new pieces. You can expect to see our lingerie, lounge and ready-to-wear pieces in luxe velvet and lace as well as cosy velour. Colours are classic black, light grey, navy and a very bright yellow. Join us below to see all the fun we had while shooting the campaign and look book!

And a huge thank you to our amazing team!

Photographer: Sandra Palm
Stylist: Johanna Eenma
Hair & Make – up: Nele Pandis
Model: Kevad Belle Saarepera (AL Model Management)

Katwoman Print

 Beginning of the year, to start our 10th birthday celebrations we launched our signature cat logo tulle fabric. This marked the start of a special year with extra special releases. Now we are proud to introduce you our second limited edition fabric with an original Katwoman Print.


 

When the cat logo fabric was sheer and floaty then I wanted to add an opaque, non-transparent fabric to the mix. Something that would be ideal for Summer dresses and beach cover-ups. A fabric that would be ideal to mix and match with our lingerie inspired items.

The Katwoman print was born in collaboration with our illustrator extraordinaire Kati Stimmer. She is the creator of our Katwoman Alphabet that’s decorating our best-selling T-shirts. We wanted to take the character to another journey, including her in a subtle, a bit robotic way between the stripes and curves of the pattern.


 

The Katwoman pattern has been printed on the sustainable Tencel fabric in Portugal. For me it was important to find a fabric that’s easy to wear, easy to take care of and would be responsibly sourced.
Lyocell, better known as Tencel, is a fibre made from the wood pulp of trees that are grown and replaced on specialized tree farms. Unlike most cellulosic fabrics, Tencel is produced using recyclable, Earth-friendly solvents.
This eco fabric has natural breathability and 50% greater moisture absorption than cotton so it’s an ideal addition to a Summer wardrobe.

So start preparing for the warmer days and check out our brand new Katwoman Print range here.


Spring fashion show

Last week we hosted a fashion show in snowy Tallinn. Our show was one of the highlights at Estonia´s top
fashion magazine Anne&Stiil beauty gala.

Among our Black Cat tulle collection, we presented pieces from our Kriss Soonik x Amostyle by Triumph collaboration and some unique one-off styles. We had such a great time on and off stage, so here´s a gallery of the show and all the backstage fun.


 


 

Thank you to our most gorgeous models who always make our shows so much fun!
Mari, Adeline, Ellu, Agne, Mona, Marleen, Marjasha, Britt – you rock my world!!

xx


 

“Oh, hello boys!” backstage

In 2019 Kriss Soonik celebrates its 10 year anniversary of fusing lingerie and loungewear with RTW. A full decade of producing collections with the conscious intention of emphasising beauty, freedom and a woman’s strengths.

The ‘Oh, Hello Boys!’ campaign marks this special anniversary. A campaign where after ten years of gorgeous girls fronting the campaigns, the Kriss Soonik woman has this time stepped behind the camera to capture a few of our favourite things – lingerie, cats and gorgeous boys.

We like to refer to it as our ‘eye-candy’ photoshoot! We create collections from women to women and we felt the time was right to mix things up and show the collection in a different light.

The center of the shoot is the exclusive anniversary fabric of black tulle with the Kriss Soonik cat motif in flocked detail. The collection launches on our website on the 8th November.

Here are some behind the scenes images from the shoot. You can see the full campaign here.


 


 

BACKSTAGE: MY BUNNY VALENTINE

Our SS18 lilac lace collection is out now!


 

Sakura

Inspired by Kriss´s trip to Tokyo last Spring, where she saw the most outstanding cherry blossoms, the lilac colour is fresh and feminine.


 

Here´s the first look at the collection that´s now available on our website.


 

We also take you behind the scenes of the fun day of shooting.


 

If you´re in Tallinn visit Estonia´s main department store Tallinna Kaubamaja, where you´ll find “My Bunny Valentine” pop-up until the 15th February. Just in time for those Valentines gifts for yourself or your loved one.


 

Visual Diary: Paris

I spent last weekend in rainy Paris. We were part of a showroom in the fashionable Le Marais neighbourhood showing the next Autumn/Winter 2018 collection to buyers from all over the world.

Doing big trade shows is usually very tiring and we don´t get to see daylight at all. But this time was more relaxed and I managed to even walk around Paris looking for inspiration. Here are some of the pictures I took during the trip. Enjoy!


 

HOW WE DID IT: TALLINN SHOWROOM

Our Tallinn showroom has been open a bit more than a month. With a Late Night Shopping Evening happening tonight, we thought it´s a great time to show you how it all started.


 

When I first saw the space, it reminded me of a school gym – a vast space of 200m2. The first thing we put in place was the shelving system. When they ended up looking like ladders, the concept became clear – sports meets luxe. In many ways it matches perfectly our collections´ design aesthetic. The basketball hoop was of course a natural next step.


 

All of this wouldn´t have happened (wouldn´t be happening as the showroom is far from ready…) without interior designer extraordinaire – Katrin Emmus. I´ve worked with Katrin on many projects before (including my wedding) but this was my first ever retail space.


 

Our team work is flawless. Sometimes it feels like we read each others´ minds. When I have a crazy idea, she is the one who works out how to achieve it and makes it look glamorous (like the Macramé technique used for our basketball net). And it also works vice versa. The pink floor strip is one of the ideas that Katrin came up with and it defined the whole space. You don´t need much more when you have a floor like that!


 

Here are some of the behind the scenes pictures of how it all came together. Thank you Katrin for being so amazing! #krisssooniksquad