Category Archives: Kriss writes

Top 5 of 2020

Every year I pick the 5 most memorable moments of the year. Even though the year 2020 has been weird and surreal in so many ways, there are so many things to be grateful for. So here we go!

 

Geisha Valentine’s

Our Valentine´s day collaboration with Finnish chocolate brand Geisha was definitely one of my favourites of the year. The launch event of the campaign was the first and last major event in our Tallinn Studio Store this year. Thank god we really made the most of it! The campaign featuring our special mini-collection in pink velour and chocolate brown lace graced many shopping malls and TV channels prior to the special day. Thanks so much Fazer Estonia for choosing us for this campaign!

 


 

TFW fashion show

We presented our new AW20 collection at virtual Tallinn Fashion Week in October. Like all of you, I wasn´t able to attend the show, which made the situation quite strange. After all, it was my show but I as well watched it online. So I´d like to thank my amazing team – models Merilin, Ellu, Aurelia, make-up artist Erle and assistant Susanna. But most of all Johanna – without you I would have been nothing this year! Thanks for bringing the show alive better than I would have!


 

Diana Wings Wrap

The reason we survived this tricky year was the need for comforting comfy stuff and so our loungewear started flying off the virtual shelves.The hero product of the year was hands down our Diana Wings Wrap. Alongside our Getter Wings Wrap and Wings Hoody, the trio rocked our world and helped us through the roughest of times. They have been our best-selling products for awhile but this year was designed for them.


 

Abstracat Tulle

Bringing new fabrics to our collections is the most exciting and nerve-wrecking thing for me. This Autumn we introduced a new tulle to the collections called Abstracat. The pattern on the soft tulle looks like abstract splashes of velvet paint with our Cat logo and KS initials hidden in there. And then my ultimate favourite product became alive – Abstracat Jacket. The combination of velour and tulle in just the right quantities, wearing it with a pair of jeans and t-shirt is my go to look for a long time!

 


 

Our customers

Like so many other brands when lockdown hit I was not sure how we´ll survive. For a moment it really seemed like the end of the world. Maybe it’s stretching it a bit but it was definitely the end of the world as I knew it. No more easy travels to Tokyo or New York, my global world fell apart with a blink of an eye. I can´t explain how much I miss it! But when everything got really bad, our customer came to support us. I can´t explain how grateful I am for our community, the wonderful people who are willing to spend their hard-earned cash on our products. I can only promise to bring you even more exciting stuff in the year 2021 and make you smile with our designs.
Thank you! ❤️

Kriss xx


 

Meet the Zodiacats

A few years ago we launched our Katwoman Alphabet T-shirts. This project turned out to be hugely successful. We have all loved how cute, sexy and fun these characters created by illustrator Kati Stimmer really are, finding new nuances in the drawings every time we glimpse at them.

Kriss Soonik Katwoman zodiac t-shit

 


 

Ever since that launch we have been thinking what could be the next step in the semi-customized range? After all the main point of these shirts is that you can pick your initial which makes it personal and fun.
So please let me introduce you – Katwoman Zodiac T-shirts.

Kriss Soonik Katwoman zodiac t-shirt


 

You can now pick your zodiac sign from our brand new Katwoman range. Printed on a comfy organic cotton T-shirt, these cute designs are waiting to be shown off. I love how the message of the illustrations is hidden. You can choose your sign but you can also wear a design just because you like it. We didn’t write Leo or Aries in big bold letters on purpose. That’s for you to explore.
Enjoy!

Kriss Soonik Katwoman zodiac t-shirt


 

Share the love

So Johanna asked what is my quarantine life like. To be honest, to us it´s “business as usual”. If you have a 1 year old and you’re already working from home, life is pretty much living in quarantine. But now daddy´s home as well.

Kriss working from home with her son Karl


 

At first the lockdown was a huge shock, I got really worried and stressed. I´m a planner, so if I don´t know how long this is going to last, it makes me anxious. But then I stopped reading the news and focused on the good stuff. Yes, being in London, not knowing when I get to see my parents again, who are back in Estonia, made me sad. But there is internet and our daily calls keep the spirits up on both sides. We go for walks and spend time as a family.

I did question the need for our brand’s existence. “Why do people need another fashion brand in a time like this?”. What I realised was that now more than ever we need beauty, originality and fun around us. We need good design, music and dance.
We need pretty distractions.
Right now our superpower is making women smile. This is what we have done from the very beginning. When I started Kriss Soonik in 2009 during the economic crisis, we got the attention because we were bold and we stood out. In times like these we need less. When we buy new clothes, let´s be mindful and buy something that will really make us smile, that will help us be better versions of ourselves. Let´s support originality, sustainability and good design.

What do I want to achieve during this lockdown? I promise not to be lazy. I promise to design, design, design. So that you can have the coolest and most beautiful pieces to wear in Autumn and Winter.

As a thank you for your ongoing support we are sharing the love this weekend and giving 20% off everything
on our website with code: LOVE.
Thank you to our customers and fans all over the world. Can´t wait to see you again 🙂

Kriss xx

Kriss Soonik 20% off sale


 

SS20 moodboard

As we are getting closer to unveiling our Spring/Summer 2020 collection,
we wanted to introduce you to the colour of the season – blue.

The collection has different types of blue hues – pale blue, denim blue and navy. The latter has already launched on our website
in the form of a ribbed jersey bra, knickers and a suspender T-shirt.

Why blue? It´s the sea, the sky, everything light and airy. Combined with our white swimwear that´s due to launch in April,
it´s the perfect Summer´s day. The kind you never want to end.
So we have put together an inspiration board to already get you in the mood.

Kriss Soonik SS20 moodboard blue


 

TOP 5 of our 10 years

2020 will bring a fresh new start to Kriss Soonik. Throughout 2019 we have been celebrating our 10th anniversary. I have now looked back at our first decade and highlighted 5 of my top moments. There were so many to choose from. Every year we reached at least a couple of milestones or fulfilled some of my dreams. But these are definitely the ultimate best moments for the Kriss Soonik brand.


 

CoolBrands 2013/14

In 2013 we got hit by the best and most unexpected newsKriss Soonik was chosen to be one of the coolest brands in Britain. This was my big dream that I never thought could be possible. Being on the list gave us credibility on a completely new level and opened us doors all over the world.


 

Golden Needle 2014

Another big win came soon after we found out about being on the CoolBrands list – winning the most prestigious fashion award in Estonia – the Golden Needle (Kuldnõel). Being awarded Best Designer of the Year was an honour that I cherish every day.


 

Tallinn Studio Store Opening 2017

From the very beginning we have manufactured all our collections in my native country Estonia. I´m truly proud that we have been able to continue doing it over the years. But the turning point came when we moved our manufacturing in-house when we opened our first studio store in Tallinn. The incredible 200 sq meter space with high white ceilings is immaculate. Well worth a visit in the new year.


 

Tokyo La Foret Pop-up 2018

Japan was my dream market even before I started my label. I knew our style would be a great fit for the Japanese ladies. When we started selling our collections in Tokyo in 2013, it showed that my instinct had been right. We have had many pop-up shops and events over the years but for me the pop-up at the La Foret department store in Harajuku was the ultimate destination. A “wow, can it be real?” moment that I keep re-living over and over again. Thank you Yoshiko 🙂


 

Amostyle x Kriss Soonik collaboration 2019

Beginning of this year the collaboration with Amostyle by Triumph in Japan was launched. It was a project long in the making and when it finally hit the shops, the result was perfect. I loved every single style in this collection and it was so much fun doing it with with the entire Amostyle team from Honk Kong to Japan.



 

I would like to thank everyone who made the first 10 years unforgettable. A special thank you goes to our customers for being so kick-ass. Thank you so much and here´s to many more years! Rock on!


 

10 YEARS, 10 ITEMS. DIANA WINGS WRAP

We have reached the last item in our “10 years, 10 items” series. Just in time for the holiday season we present you our best-selling Diana Wings Wrap.

diana wings wrap illustration


 

Every year we bring the velour wrap back in new colours, next to the classic black. But this year we decided to relaunch two of our all time favourites – navy and grey – next to the very fresh bright yellow.

kriss soonik diana wings wrap


 

The Wrap came to life in 2010. The idea was to create a comfortable dressing gown with a hint of lace glamour. I also wanted to create something that didn’t need to be hidden in your home. Diana Wings Wrap is equally perfect for a Sunday brunch in a cafe. It’s so much more than just a dressing gown.

kriss soonik diava wings wrap


 

Diana Wings Wrap has kimono sleeves, a removable satin belt and is made from the cosiest, softest velour.The French lace wings are made completely by hand in our Tallinn studio. Our seamstress extraordinaire Ilona has become quite a master in sculpting them over the years.

It comes in one size, making it the perfect present. And even better, we’re offering complimentary monogramming on the sleeve.

#krissmas gift guide

Christmas is just around the corner and now´s the time to find special gifts for your loved ones. We have put together our favourites of the year. Hope you´ll find your favourite too!


 

Lingerie
If you´re looking for something extra special and romantic, then a set of lingerie is something to go with. Yes, finding the right size can be tricky but with our pieces in small, medium, large it´s easier to get it right.

Kriss Soonik gift guide lingerie

1. Riti Velvet Bra – Red
2. Emily Velvet Knickers – Red
3. Ilona Velvet Bra – Grey
4. Emily Velvet Knickers – Grey
5. Alison Lace Bra – Grey
6. Maike Lace Knickers – Grey
7. Silvia Lace Bra – Black


 

Lounge
Feeling comfy at home is one nice mission to have. Our loungewear is perfect for that! We have many new pieces in the collection. The special one to point out is the long-sleeved Getter Wings Wrap for all those future cozy evenings.

Kriss Soonik gift guide loungewear

1. Dee Trousers – Navy
2. Cat Sleeping Mask – Black
3. TOKU x Kriss Soonik Sandals – Black
4. Getter Wings Wrap – Navy
5. Wings Sweatshirt – Yellow
6. Heart Sweatshirt – Grey
7. Wings Sweatshirt – Red
8. Wings Sweatshirt – Pink
9. Wings Sweatshirt – Black


 

RTW
If by now you didn´t know that we also have clothing, not just lingerie and loungewear in our collections then this is the right time to explore it. We have some beautiful velvet dresses and suspender tops that will make a fab outfit for the New Year Eve´s party!

Kriss Soonik gift guide reaty to wear

1. Diana Wings Hoodie – Navy
2. Nele Velvet Dress – Pink
3. Nele Velvet Dress – Black
4. Nele Velvet Dress – Grey
5. Sandra Suspender Dress – Black
6. Katwoman Suspender T-shirt – White


 

HTW: Christmas Party

The party season is knocking on our door. It’s the time of the year, when you can go extra sparkly, extra shiny and just extra everything! We have put together 3 outfits that hopefully inspire your looks this festive season.

 

The mini dress
Just when you thought our Katwoman Print Mini Dress was only for warm Summer days… Surprise! Combined with black tights and a glitter turtleneck top this look is giving us real 60s party vibes. Add an on-trend headband and some hoops, and you’ll be a proper diva.

Kriss Soonik how to wear katwoman print dress

Kriss Soonik how to wear katwoman print dress


 

Cozy chic
Not the traditional type? Not into party norms? Then go wild with all the atypical elements. In this outfit we have combined our Susan Black Cat Tulle Top, Ilona Swimsuit and brand new Dee Velour Trousers. The ultimate festive Sporty Spice look.

Kriss Soonik how to wear swimsuit to a party

Kriss Soonik how to wear velour sweatpants to a party


 

Luscious lace
Showing off your bra is so 2020. When covered with lace and matched with velvet, it´s chic and beautiful. To spice up a classic lace look, we added a vintage hat and massive red earrings. Also adding a little bit of Christmas spirit will never hurt this strong look.

Kriss Soonik how to wear velvet skirt

Kriss Soonik how to wear grey lace bodysuit

10 years, 10 items. Susan Lace Body

We now have only 2 iconic Kriss Soonik styles left to share with you in our “10 years, 10 items” series.
And the star of November is the ultimate Susan Lace Body.

Kriss Soonik Susan Lace Body illustration by Kati Stimmer


 

I have never actually told the story how I got our French lace into our collections. I had a meeting at a very chic Parisian boutique, just next to Christian Louboutain. It was one of the first meetings I ever had. Still not sure where I got the courage from to go and show my collection, but there I was. The owner explored the items and told me, I like the body style but I will only buy it when you change the fabric, I don’t like this lace. I was shocked by her honesty but I was willing to do anything for her to buy. Deep down I
knew the lace was wrong.
So straight after our meeting I went to the fabric show and found us the lace from Jabouley that we’ve worked with since, and that has defined our collections. The shop never gave me an order. They closed soon after the meeting. But they helped me create a bestseller that has been hyped by so many women all over the world. So thank you!

Kriss Soonik Susan Body French lace close up


 

I fondly remember designing the Susan bodysuit. The first version had a frilly bottom, being very playful and cute. But I wanted something more practical, our customers wanted something more practical. So I removed the frills and made the style reversible.
That was a game changer. Later we also added a top version that became a huge hit in Japan.

Kriss Soonik Susan Body press clippings


 

The Susan is chic, practical, sexy, versatile. I have worn it so many times over the years. In a formal setting with a pencil skirt or casual with jeans, t-shirt and trainers. It just works and if we are talking about office to evening looks,
then Susan body is always your answer.

How to style Susan Body

Loungewear Stars

This Autumn we have added some long-awaited styles to our velour family. We decided to introduce them in two of our all time best-selling velour colours – navy & grey. Next to a brand new and vibrant yellow.

First up is the long-sleeve version of our bestselling Diana Wings Wrap. The Getter Wings Wrap has been a sought-after style of our customers for years. For our 10th anniversary, we finally brought that idea alive. On top of having more coverage on the arms, the length of the wrap is slightly longer as well.


 

Belle Shorts & Dee Trousers are a match made in loungewear heaven with our Wings & Heart Sweatshirts. Perfect for those cold evenings to comfily snuggle up. And what’s even more fun you can mix and match different colours or just go all out in one matching shade.


 

Wings Hoodie has been a huge hit in Tokyo. Initially exclusive to Japan, we decided to add a beautiful navy version also to our website.
It’s on-trend and oh so comfy.