Category Archives: We love

TOP 5 of our 10 years

2020 will bring a fresh new start to Kriss Soonik. Throughout 2019 we have been celebrating our 10th anniversary. I have now looked back at our first decade and highlighted 5 of my top moments. There were so many to choose from. Every year we reached at least a couple of milestones or fulfilled some of my dreams. But these are definitely the ultimate best moments for the Kriss Soonik brand.


 

CoolBrands 2013/14

In 2013 we got hit by the best and most unexpected newsKriss Soonik was chosen to be one of the coolest brands in Britain. This was my big dream that I never thought could be possible. Being on the list gave us credibility on a completely new level and opened us doors all over the world.


 

Golden Needle 2014

Another big win came soon after we found out about being on the CoolBrands list – winning the most prestigious fashion award in Estonia – the Golden Needle (Kuldnõel). Being awarded Best Designer of the Year was an honour that I cherish every day.


 

Tallinn Studio Store Opening 2017

From the very beginning we have manufactured all our collections in my native country Estonia. I´m truly proud that we have been able to continue doing it over the years. But the turning point came when we moved our manufacturing in-house when we opened our first studio store in Tallinn. The incredible 200 sq meter space with high white ceilings is immaculate. Well worth a visit in the new year.


 

Tokyo La Foret Pop-up 2018

Japan was my dream market even before I started my label. I knew our style would be a great fit for the Japanese ladies. When we started selling our collections in Tokyo in 2013, it showed that my instinct had been right. We have had many pop-up shops and events over the years but for me the pop-up at the La Foret department store in Harajuku was the ultimate destination. A “wow, can it be real?” moment that I keep re-living over and over again. Thank you Yoshiko 🙂


 

Amostyle x Kriss Soonik collaboration 2019

Beginning of this year the collaboration with Amostyle by Triumph in Japan was launched. It was a project long in the making and when it finally hit the shops, the result was perfect. I loved every single style in this collection and it was so much fun doing it with with the entire Amostyle team from Honk Kong to Japan.



 

I would like to thank everyone who made the first 10 years unforgettable. A special thank you goes to our customers for being so kick-ass. Thank you so much and here´s to many more years! Rock on!


 

#krissmas gift guide

Christmas is just around the corner and now´s the time to find special gifts for your loved ones. We have put together our favourites of the year. Hope you´ll find your favourite too!


 

Lingerie
If you´re looking for something extra special and romantic, then a set of lingerie is something to go with. Yes, finding the right size can be tricky but with our pieces in small, medium, large it´s easier to get it right.

Kriss Soonik gift guide lingerie

1. Riti Velvet Bra – Red
2. Emily Velvet Knickers – Red
3. Ilona Velvet Bra – Grey
4. Emily Velvet Knickers – Grey
5. Alison Lace Bra – Grey
6. Maike Lace Knickers – Grey
7. Silvia Lace Bra – Black


 

Lounge
Feeling comfy at home is one nice mission to have. Our loungewear is perfect for that! We have many new pieces in the collection. The special one to point out is the long-sleeved Getter Wings Wrap for all those future cozy evenings.

Kriss Soonik gift guide loungewear

1. Dee Trousers – Navy
2. Cat Sleeping Mask – Black
3. TOKU x Kriss Soonik Sandals – Black
4. Getter Wings Wrap – Navy
5. Wings Sweatshirt – Yellow
6. Heart Sweatshirt – Grey
7. Wings Sweatshirt – Red
8. Wings Sweatshirt – Pink
9. Wings Sweatshirt – Black


 

RTW
If by now you didn´t know that we also have clothing, not just lingerie and loungewear in our collections then this is the right time to explore it. We have some beautiful velvet dresses and suspender tops that will make a fab outfit for the New Year Eve´s party!

Kriss Soonik gift guide reaty to wear

1. Diana Wings Hoodie – Navy
2. Nele Velvet Dress – Pink
3. Nele Velvet Dress – Black
4. Nele Velvet Dress – Grey
5. Sandra Suspender Dress – Black
6. Katwoman Suspender T-shirt – White


 

HTW: Christmas Party

The party season is knocking on our door. It’s the time of the year, when you can go extra sparkly, extra shiny and just extra everything! We have put together 3 outfits that hopefully inspire your looks this festive season.

 

The mini dress
Just when you thought our Katwoman Print Mini Dress was only for warm Summer days… Surprise! Combined with black tights and a glitter turtleneck top this look is giving us real 60s party vibes. Add an on-trend headband and some hoops, and you’ll be a proper diva.

Kriss Soonik how to wear katwoman print dress

Kriss Soonik how to wear katwoman print dress


 

Cozy chic
Not the traditional type? Not into party norms? Then go wild with all the atypical elements. In this outfit we have combined our Susan Black Cat Tulle Top, Ilona Swimsuit and brand new Dee Velour Trousers. The ultimate festive Sporty Spice look.

Kriss Soonik how to wear swimsuit to a party

Kriss Soonik how to wear velour sweatpants to a party


 

Luscious lace
Showing off your bra is so 2020. When covered with lace and matched with velvet, it´s chic and beautiful. To spice up a classic lace look, we added a vintage hat and massive red earrings. Also adding a little bit of Christmas spirit will never hurt this strong look.

Kriss Soonik how to wear velvet skirt

Kriss Soonik how to wear grey lace bodysuit

10 years, 10 items. Susan Lace Body

We now have only 2 iconic Kriss Soonik styles left to share with you in our “10 years, 10 items” series.
And the star of November is the ultimate Susan Lace Body.

Kriss Soonik Susan Lace Body illustration by Kati Stimmer


 

I have never actually told the story how I got our French lace into our collections. I had a meeting at a very chic Parisian boutique, just next to Christian Louboutain. It was one of the first meetings I ever had. Still not sure where I got the courage from to go and show my collection, but there I was. The owner explored the items and told me, I like the body style but I will only buy it when you change the fabric, I don’t like this lace. I was shocked by her honesty but I was willing to do anything for her to buy. Deep down I
knew the lace was wrong.
So straight after our meeting I went to the fabric show and found us the lace from Jabouley that we’ve worked with since, and that has defined our collections. The shop never gave me an order. They closed soon after the meeting. But they helped me create a bestseller that has been hyped by so many women all over the world. So thank you!

Kriss Soonik Susan Body French lace close up


 

I fondly remember designing the Susan bodysuit. The first version had a frilly bottom, being very playful and cute. But I wanted something more practical, our customers wanted something more practical. So I removed the frills and made the style reversible.
That was a game changer. Later we also added a top version that became a huge hit in Japan.

Kriss Soonik Susan Body press clippings


 

The Susan is chic, practical, sexy, versatile. I have worn it so many times over the years. In a formal setting with a pencil skirt or casual with jeans, t-shirt and trainers. It just works and if we are talking about office to evening looks,
then Susan body is always your answer.

How to style Susan Body

Loungewear Stars

This Autumn we have added some long-awaited styles to our velour family. We decided to introduce them in two of our all time best-selling velour colours – navy & grey. Next to a brand new and vibrant yellow.

First up is the long-sleeve version of our bestselling Diana Wings Wrap. The Getter Wings Wrap has been a sought-after style of our customers for years. For our 10th anniversary, we finally brought that idea alive. On top of having more coverage on the arms, the length of the wrap is slightly longer as well.


 

Belle Shorts & Dee Trousers are a match made in loungewear heaven with our Wings & Heart Sweatshirts. Perfect for those cold evenings to comfily snuggle up. And what’s even more fun you can mix and match different colours or just go all out in one matching shade.


 

Wings Hoodie has been a huge hit in Tokyo. Initially exclusive to Japan, we decided to add a beautiful navy version also to our website.
It’s on-trend and oh so comfy.

 

10 years, 10 items. Kristel Turtleneck Suspender Top

We are still celebrating 10 years of Kriss Soonik. Three last festive months left and the next iconic style in our “10 years, 10 items” series is the one and only Kristel Turtleneck Suspender Top.


 

My absolute all-time favourite piece from our collections – the turtleneck version of our best-selling Kristel Suspender Top – just ticks all the right boxes.

Figure-enhancing fit, the soft Italian anti-pilling viscose next to your skin. 3/4 length sleeves and a turtleneck hide, while the suspender details bring a sexy element to the mix. The cutout on the back or in the front (Kristel is reversible) with a satin bow takes the glamour levels up. And the tiny satin bows on the garters seal the deal.

Kristel Turtleneck


 

With some styles, the design never falls in place. You try and you try, and it just won´t work. But with the Kristel Turtleneck Suspender Top everything immediately fell in place. The beauty of the style is that it´s simple and elegant. I love how it´s not a revealing style, it´s extremely modest. But that´s what makes it mysterious and extra sexy.

It´s been our most sought-after style. The stories about how people find us are quite remarkable. After seeing a picture online of the top, not knowing who the designer is, some journeys have taken years. You just can´t walk into an H&M and buy a similar top. This is a true, original Kriss Soonik piece. One design that I´m most proud of.

10 years, 10 items. Alison & Piret Bras

Next up are two bras from our lace classics mix & match range. For us it all started with the Silvia Lace Triangle Bra. It was new, unique and fresh to the market. Then came Alison for the AW14 collection and years later we added Piret. Finally a perfect range of soft cup bras.


 

When Silvia is more for the A & B cups, then Alison fits best on a B & C and Piret is perfect for a C or D cup. All bras are made from our Classic French lace, have the signature wide elastic underbust and are decorated with satin box bows in the front. Both with the Alison & Piret Bra, even though they are soft cup bras they still fit comfortably on bigger busts. The adjustable wide straps along with the elastic offer great support and the cuts really compliment a fuller chest. As with everything else, these delicate bras are handmade in our Tallinn studio.

Bras


 

Women often think these are the special occasion bras but that is not true at all! These bras are made to be worn every day and not meant to be hidden at the back of the drawer. They have the comfort factor, sexiness and fit to cheer up your day. When you put them on in the morning you’ll feel glamorous, during the day you won’t even feel that you’re wearing a bra and in the evening who knows what happens 🙂

Striped Velvet

A new season has started and I´m still obsessed with velvet and its deep richness. For our AW19 collection, I found this beautiful mesh with velvet stripes from one of our existing suppliers at the London fabric show. I immediately knew that it would look incredible for our lingerie shapes.


 

In deep black, it´s a modern range that combines simplicity with elegance. The range includes a soft triangle bra, knickers and a bodysuit with suspender clips, and a new additionlong-sleeved bra top. All pieces you feel super comfortable in and just won’t stop wearing.


 

The new Eva Bra Top is most definitely highlight of the range. It is so great for layering. You can transition your favourite Summer dresses into Autumn by adding the top underneath. Or just rock it as a bra. The wide elastic underband offers enough support and the deep neckline creates the most flattering silhouette.

Behind the scenes: AW19

Kriss Soonik

Yesterday we shot our beautiful new Autumn/Winter 2019-20 collection called “A Silver Lining”. It was really exciting because the theme was festive and fun – the perfect way to end our 10th anniversary year in style. The collection will be launching from September but here´s a behind the scenes first look at some of the new pieces. You can expect to see our lingerie, lounge and ready-to-wear pieces in luxe velvet and lace as well as cosy velour. Colours are classic black, light grey, navy and a very bright yellow. Join us below to see all the fun we had while shooting the campaign and look book!

And a huge thank you to our amazing team!

Photographer: Sandra Palm
Stylist: Johanna Eenma
Hair & Make – up: Nele Pandis
Model: Kevad Belle Saarepera (AL Model Management)

10 years, 10 items. Bridget Body

Up next in our “10 years, 10 items” project is the timeless & sensational Bridget Bodysuit. Bridget is one of the highlights from our Classic collection, a style that has been with us from the very beginning of our journey that started 10 years ago.

Bridget Body


 

What makes this bodysuit special? The combination of sporty and sexy. The frilly French lace bottom detail adds spice to the comfy jersey bodysuit. The frou-frou detail is well hidden and only the wearer knows when to reveal it. Or not. Thanks to the anti-pilling viscose jersey the garment feels like a second skin. Bridget Body is cut to enhance the female shape – it really fits like a glove! The body also features our signature details like the keyhole and satin bow on the back.

Bridget Body


 

As the shape of the bodysuit is slim we recommend to wear it with something slightly oversized. It’s always fun to play with proportions! Throw our Katwoman Print Jacket on with the body or pair it with wide-leg trousers.

Named after my dear friend and PR extraordinaire Bridget. The style is feminine, sexy and fierce just like her namesake.
Like all our pieces, Bridget is hand made in our Tallinn studio with extra attention to detail.

Bridget Body