In a few days we will be putting on another fashion show – this time we’re back in Estonia celebrating Tallinn Fashion Week 10th anniversary.
The show preparations always start about a month ahead. From figuring out the concept to casting, from styling to music, it’s a long process with many layers and many unexpected moments. But the minute the first girl goes out on the catwalk, all the nerves are gone and we all remember why we love to do it so much.
To get everyone else in the mood as well, here’s what goes into setting it all up.
Concept: This time around it was easy! We decided to theme the show after our AW16 campaign “The Morning After”, which follows the adventures of a birthday girl on the next day after the big party
Set & props : We love to go for that extra mile and make sure the concept really comes through to the public. That often involves building a set, using props, video projection and really thinking through the music selection. This Saturday’s production will be our most ambitious yet…
Models: Besides being drop dead gorgeous Kriss Soonik girls are strong, powerful and full of mischief.
Styling: No doubt the lingerie and loungewear pieces are the true stars of the show. This saturday we’ll be showcasing the highlights from AW16 and SS17 collections mixed with special show pieces. You can expect sparkle & glitter and of course our signature details.