2018 has been an interesting year! We managed to launch some processes that I´d been dying to start for years. A year of a lot of firsts. For example, our first very own fabric and first RTW collection. Things are definitely changing and I am really enjoying the ride! Bring on 2019 and our big 10th anniversary!
From all my heart I thank all our customers for the love and support. It´s not an easy ride but because of all of you it´s so
much more fun! Thank you and have a fantastic 2019!
Here are my highlights of 2018.
La Foret Pop-up
One of the most memorable events in 2018 for me was our pop-up shop at La Foret Harajuku – one of Tokyo´s coolest department stores. This is the heart and soul of all cool things in this fashionable city, so being able to host a pop-up there was a dream come true.
Toku x Kriss Soonik Sandals
Our very own shoes! Another one of the firsts this year. We did a cool collaboration with Estonian shoe manufacturer Toku. This sandal design is very Kriss Soonik – the colours, the Marabou puff, the KS initials in soles. But also the amazing quality and comfort that the masters of Toku are able to provide, is pretty awesome. There are definitely more shoes coming!
Ulakas Kaunitar (Naughty Beauty) Collaboration
This year we created a capsule collection for our very first Estonian stockist – lingerie boutique Ulakas Kaunitar (Naughty Beauty).
It´s colourful, sassy and sexy, just like the boutique. It was so much fun designing it!
“Oh, Hello Boys!” campaign
Another first! A women´s lingerie campaign without any women in it. A photoshoot where the Kriss Soonik girl has this time stepped behind the camera to capture a few of our favourite things – lingerie, cats and gorgeous boys. I had been dying to shoot a campaign like this and our pre-birthday time seemed just spot on.
Our Black Cat Fabric
Our very own fabric! Gorgeous, delicate tulle covered with velvety cat motifs.
It took a long time to work out what I wanted from our first fabric but the result is just perfect.
Look out for more unique prints and cat motifs in 2019!