#ksworldtour – New York Edition

Kriss Soonik Party at Journelle

Last week we headed to New York to celebrate our first 5th birthday party (there will be at least 4 this year) with one of the most glamorous lingerie boutiques in the world – Journelle.

Balloons, cupcakes, rose champagne – the Journelles definitely know how to spoil a birthday girl. Was great seeing so many lingerie lovers, media darlings, and fans of the brand turn up to celebrate the birthday in style at their Union Square boutique during New York Fashion Week.

A worthy kick-off to our world tour. Thank you New York!

Between all the celebration preparations we managed to grab Allison Beale, Marketing Director at Journelle, for a few minutes and ask her three quick questions.

What do you think why do Journelle customers like Kriss Soonik?
Journelle customers have discerning tastes and an eye for fashion, both of which lead them to Kriss Soonik styles. Our customers admire the wit and cheekiness, yet complete wearability of the collection.

What are your best-sellers from the Kriss Soonik collection?
The suspender tops always do well. And this season, we are seeing a lot of interest in the Elve bra. The pearls!

What´s your personal favourite piece from the collections?
Hands down the Kristel suspender top! ♥

Luxury lingerie party in New York
Allison and Kriss at the birthday party