Tag Archives: anniversary

TOP 5 of our 10 years

2020 will bring a fresh new start to Kriss Soonik. Throughout 2019 we have been celebrating our 10th anniversary. I have now looked back at our first decade and highlighted 5 of my top moments. There were so many to choose from. Every year we reached at least a couple of milestones or fulfilled some of my dreams. But these are definitely the ultimate best moments for the Kriss Soonik brand.


 

CoolBrands 2013/14

In 2013 we got hit by the best and most unexpected newsKriss Soonik was chosen to be one of the coolest brands in Britain. This was my big dream that I never thought could be possible. Being on the list gave us credibility on a completely new level and opened us doors all over the world.


 

Golden Needle 2014

Another big win came soon after we found out about being on the CoolBrands list – winning the most prestigious fashion award in Estonia – the Golden Needle (Kuldnõel). Being awarded Best Designer of the Year was an honour that I cherish every day.


 

Tallinn Studio Store Opening 2017

From the very beginning we have manufactured all our collections in my native country Estonia. I´m truly proud that we have been able to continue doing it over the years. But the turning point came when we moved our manufacturing in-house when we opened our first studio store in Tallinn. The incredible 200 sq meter space with high white ceilings is immaculate. Well worth a visit in the new year.


 

Tokyo La Foret Pop-up 2018

Japan was my dream market even before I started my label. I knew our style would be a great fit for the Japanese ladies. When we started selling our collections in Tokyo in 2013, it showed that my instinct had been right. We have had many pop-up shops and events over the years but for me the pop-up at the La Foret department store in Harajuku was the ultimate destination. A “wow, can it be real?” moment that I keep re-living over and over again. Thank you Yoshiko 🙂


 

Amostyle x Kriss Soonik collaboration 2019

Beginning of this year the collaboration with Amostyle by Triumph in Japan was launched. It was a project long in the making and when it finally hit the shops, the result was perfect. I loved every single style in this collection and it was so much fun doing it with with the entire Amostyle team from Honk Kong to Japan.



 

I would like to thank everyone who made the first 10 years unforgettable. A special thank you goes to our customers for being so kick-ass. Thank you so much and here´s to many more years! Rock on!


 

“Oh, hello boys!” backstage

In 2019 Kriss Soonik celebrates its 10 year anniversary of fusing lingerie and loungewear with RTW. A full decade of producing collections with the conscious intention of emphasising beauty, freedom and a woman’s strengths.

The ‘Oh, Hello Boys!’ campaign marks this special anniversary. A campaign where after ten years of gorgeous girls fronting the campaigns, the Kriss Soonik woman has this time stepped behind the camera to capture a few of our favourite things – lingerie, cats and gorgeous boys.

We like to refer to it as our ‘eye-candy’ photoshoot! We create collections from women to women and we felt the time was right to mix things up and show the collection in a different light.

The center of the shoot is the exclusive anniversary fabric of black tulle with the Kriss Soonik cat motif in flocked detail. The collection launches on our website on the 8th November.

Here are some behind the scenes images from the shoot. You can see the full campaign here.