Tag Archives: AW16 Campaign

2016 Top 5

Reflecting on a year is such a great task! Especially when you´ve had a year like 2016. Putting together the top 5 was easy because there were so many things to choose from. Here are my highlights of the year 2016:

1) La Foret pop-up
In March we opened our very own shop in one of the busiest department stores in Tokyo – La Foret in Harajuku. It was only for 2 weeks but I got a feel what our real boutique could look like! It was definitely a milestone for me on this journey. When I first visited Tokyo more than 4 years ago, I never dared to dream that we´ll have our store there. But I guess it´s ok to dream big!

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2) TFW Fashion show
Fashion shows are always very hard work. They take a lot of energy and time to organise, so we do them only when the time is right and I start craving for some creative excitement. So when we were invited to show at this year´s 10th anniversary Tallinn Fashion Week, I didn´t hesitate. It was a superfun show, the girls looked absolutely magnificent and the music was just too good to not throw a party on the catwalk.

3) Our giftbox
It has been quite a journey getting our gift box ready. I can say that we´ve been designing it for the past 5 years. I had a very specific idea what I wanted but all the samples we made were never right, so I decided not to hurry. After slightly updating our logo beginning of the year, I realised that classics are the best. Our black labels with the gold cat have been with us from the very beginning, we´ve updated them every now and then but the idea stays the same. So I decided to go for a black matt box with our gold cat. Clean, luxurious and ours. Really loving it!

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4) AW16 campaign “The Morning After”
I am thrilled about our creative girl squad this year! Sandra, Nele, Johanna, Getter – it´s a shoutout to you all! We did some really cool stuff in 2016 and for me the highlight was the AW16 campaign “The Morning After”. Simple, fun, sexy. I feel that the #krisssooniksquad is on fire and we´ll bring you even cooler stuff in 2017.

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5) Kriss Soonik Women
What I am most proud of is all the women around the world supporting us and wearing our designs. This means everything to me! I can see our concept spreading, more women finding out about us. There are so many of you sharing your pics and spreading the love. Thank you for your ongoing support! It wouldn´t be the same without you all! I promise to bring you new, fresh, fun designs in 2017!

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