Tag Archives: catwalk

It’s showtime!

In a few days we will be putting on another fashion show – this time we’re back in Estonia celebrating Tallinn Fashion Week 10th anniversary.

The show preparations always start about a month ahead. From figuring out the concept to casting, from styling to music, it’s a long process with many layers and many unexpected moments. But the minute the first girl goes out on the catwalk, all the nerves are gone and we all remember why we love to do it so much.

To get everyone else in the mood as well, here’s what goes into setting it all up.

Concept: This time around it was easy! We decided to theme the show after our AW16 campaign “The Morning After”, which follows the adventures of a birthday girl on the next day after the big party

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Set & props : We love to go for that extra mile and make sure the concept really comes through to the public. That often involves building a set, using props, video projection and really thinking through the music selection. This Saturday’s production will be our most ambitious yet…

Models: Besides being drop dead gorgeous Kriss Soonik girls are strong, powerful and full of mischief.

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Styling: No doubt the lingerie and loungewear pieces are the true stars of the show. This saturday we’ll be showcasing the highlights from AW16 and SS17 collections mixed with special show pieces. You can expect sparkle & glitter and of course our signature details.

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Last week vol. 2: Catwalk show in Estonia

March has been busy for us – it doesn’t happen often that we hold two important events at the exact same day in different corners of the world. But on 18th of March we had a fashion show in Estonia in addition to launching our pop-up store in Tokyo. You might already know how that went down from last week’s blogpost.

We went a bit over the top and had big hair and cat eyes for our gorgeous girls and dressed them up in our star items from all of our collections.

Don’t they look amazing? 😉

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A huge thank you and big love to Stiilikanal, TASKU Shopping Center, Johanna Eenma and the best model squad!

Photos: Ardo Kaljuvee

Halloween Fashion Show

Last Saturday we put on quite a show at the Secret Brunch event in London. The fully sold-out event was themed as a Secret Temple and hosted more than 1000 guests for an epic daytime party.

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The Halloween special edition of the event was shrouded in mystery – the location was announced on the same morning and all the guests were required to wear black capes and lace masks. This was a perfect setting for showing off our new collection and bestselling Classic items on the catwalk.

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Our gorgeous models were styled as mysterious cat women wearing Kriss Soonik signature lace, fishnet and luxurious jersey pieces.

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As usual, most of the photography on the show day happens backstage. We had a lot of fun getting the girls ready, taking selfies and attaching suspenders to stockings. Kriss shared some inspirational words before sending the models off to the catwalk.

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It was an absolute blast! Until next time.

 

Styling: Karl Keskla

Make-up and hair: Lucia Mameli

Leather gloves by Riina Õun at Riina O