Tag Archives: designer dressing gowns

Inspirational People – Inge

For a long time I´ve been planning to introduce you the people that have inspired me. Some of them even so much that they now have items in our collections named after them. These are people that I´ve known all my life or met recently. Either way behind every piece there is an incredible person that has changed my life and made me the person I am today.

And what better time to start than on Mother´s Day and with the introduction of Inge Soonik. Yes,
you´re right, that´s my mother.

The story why the Inge Wrap was named after her started with a boutique meeting a couple of years ago. The buyer, seeing the first prototype of the open back hooded wrap complained, “That´s what my 15-year old niece would wear not our posh clients in their 40s”. I was absolutely shocked as I had imagined that piece to be worn by the most elegant of women.

Confused as I was, I went back home, told the story to my mum and she screamed “What? I´ve had my eye on that piece from the very start. I could easily wear that to the beach!” She put on the wrap and it looked absolutely stunning on her. Better than I had ever imagined. She has always been my style icon, so knowing that she can rock that piece, I got back the confidence that other “non-15-year-olds” can do that as well.

My mum is smart, funny and we are often mistaken for sisters. She is one of the few people in my life that I can trust entirely, unconditionally. She has always been a massive support (yes, you too dad!). Especially so with encouraging me to follow my dreams and make the bold steps of starting a business. With her always by my side, at some point it made perfect sense to get her even more involved. She is now the person in our company that makes sure all the lovely items you order will get to you as soon as possible and in flawless quality. And when it comes to being quality freaks, you can trust me, it runs in the family.

Today the Inge Mesh Wrap is one of our signature pieces that women of every age are intrigued by and if you have a sense of style, you´ll know how to show it off. No matter the age.


Inge Mesh Wrap

Underwear as Outerwear. What we wore to our press day?

Beginning of April we hosted our AW12 collection press day at The Lingerie Collective boutique. We shared the showroom (and a few glasses of bubbly) with four other amazing fashion-forward lingerie brands – Yes Master, Marlies Dekkers, Dirty Pretty Things and MC Lounge. Was great seeing familiar faces and first time visitors. Guests included Harper´s Bazaar, Cosmopolitan, LOVE, Conde Nast International, myfashdiary.com…

We really felt that our twisted “underwear as outerwear” concept was finally getting across to editors and many of them left smitten with our cool dressing gowns. You can take a look above at what Kriss and Gaia wore to the busy day showcasing the loungerie look.

Thanks to everyone who came and hope to see you all soon!

That pink fluffy dressing gown saga…

When I was 25 I found out in horror that I was still wearing a pink fluffy dressing gown with blue penguins. “Oh god, I am a lingerie designer creating gorgeous little underthings and I am wearing this thing at home?” But what can I do when I am not the silk gown wearing type? Not in the Autumn/Winter/Spring cycle at least. Then I love practical, comfortable and warm things.

I started looking around and found that there definitely wasn´t anything on the market that could satisfy my taste buds. And that´s when my dressing gown fetish started.

In search of that perfect gown, I met with other like-minded women and heard that they usually had 2 gowns – a luxurious silk satin gown for seducing someone or greeting the postman (often the same thing) and the embarrassing fluffy one that no-one´s allowed to see but you. But what happens when it´s cold and you want to seduce someone? Or when the postman comes when you´re wearing the wrong gown?

And seduction aside, what about me? If I’m wearing stylish clothes outside, why on earth should I change into something boring or fluffy and pink with hearts on at home? Why can’t I go home and put on something that extends the aesthetic pleasure, being soft and comfortable at the same time? The answer at that time was simple – there really just wasn´t anything on the market! All velour gown manufacturers wanted to turn women into these cute adorable creatures that had to wear a sign “I love lollipop” on the back.

And that´s how the first Diana Patent Wrap (as seen on the image) was born.

But now the cherry on top. Many friends and customers have shyly asked whether it would be ok to wear our gowns outside. The answer is: of course! That´s the beauty of the whole concept. These wraps, gowns, coats (whatever we call them) are multi-functional items. You can wear them as innerwear, outerwear, you name it. And right now is the best weather to take them out for a walk!

Enjoy the lovely Spring!
Kriss x

If you have any stories or ideas how to help us on the journey giving the boring old gown a fresh new twist, email kriss@kriss-soonik.com. We´d love to hear from you!