Tag Archives: designer lingerie

Your Holiday Gift Guide

Welcome to our 2014 holiday gift guide! Yes, we also don´t know where the year has gone. And yes, we know how superbusy you´ve been all year. Therefore our team wants to make your life easier and the people around you happier, so we picked a selection of this year´s favourites and gathered them all into this guide. Hope it helps you finding the right gift for your loved one. Ladies, that also includes yourself by the way…


We know gifting lingerie can be tricky, so we picked out pieces that are less size sensitive but will make your gorgeous lady squeak of happiness.

Kristel Turtleneck Suspender Top is our best-selling piece for a reason. It´s versatility turns it from a regular top to a sexy boudoir piece in seconds. Match it with the Kristel Knickers for a full look.
Susan Motion Body, another one of our best-sellers is made of delicate French lace. The opening can be worn in the front or at the back making it a gorgeous multi-functional item.
And finally the Diana Wings Wrap that comes in one size and now with free monogramming, so you can get it personalised for your special lady.

If you´ve heard your friend talking about Kriss Soonik lingerie all year long, then now´s the time to make her dreams come true.

One of the coolest items in the collections is definitely the Kristel Polo T-Shirt – the mix of sporty and sexy makes it a really fun piece. A more glam choice would be the Susan Lace Top in black French lace. Or what about our signature Silvia Fishnet Bra in Black or Silvia Mesh Bra in Burgundy? Funky.

And while you´re already buying that gift for your friend, don´t forget to add something for yourself in that shopping cart…

It´s not a shame to get a gift for yourself every now and then. You´ve been working hard all year, and let´s face it, the only way you´ll get something you really want is when you do a lot of pre-work: hinting, showing images, hinting again, showing the actual thing, hinting again. Maybe the result is a success, maybe not. But here´s your chance to get something hassle free for yourself.

We have picked for you the Alison Lace Set in Lime Green with removable Marabou puffs exchangeable to satin bows, the cosy reversible Glitter Top & Glitter Shorts, and the sexy Susan Lace Top with Long Sleeves.

Get 20% off everything in our online boutique until 23/11/14 with code LONDONROCKS.

For any questions, we are always here to help with sizing, delivery and weather (yes, Kriss loves talking about the weather). Just email info@kriss-soonik.com.

#ksworldtour – London 5th Anniversary Party

Last Wednesday we ended the #ksworldtour with a big bang in London when Ace Hotel in Shoreditch became the playground for cute catwomen.

Kriss Soonik Catwomen

The views of London´s City skyline with Guy Fawkes Day fireworks couldn´t have been a better backdrop for the mingling party people. With big balloons and champagne it really felt like a birthday party every 5 year old would dream of.

Partypeople at Kriss Soonik London event

Guests, including singer Marina Diamandis of Marina and the Diamonds, designer Patrick Grant, TV presenters Lilah Parsons & Olivia Cox, filled the floor with sexy moves dancing to the beats of DJ Paula Goldstein.

Kriss Soonik & Marina Diamandis

This was definitely a worthy end to a year filled with 5th anniversary events around the world. Thank you to everyone who joined us. Hope you had a blast! See you all very soon.

Kriss x

See all the pictures from the event on our Facebook page.

Behind the Scenes: Get Your Rabbit Out

The AW14 campaign shoot has been inspired by our title of the collection “Get your rabbit out”.

Yes, we know that this sentence has many meanings. Some naughtier than others. But for us it´s all about the Estonian expression “Get the rabbit out of your trousers” which means be yourself, be brave and get out there!

It´s usually the women who are shown as fragile creatures but in this shoot the tables have turned. It´s the girl with the strong character, an independent creature. She enjoys her own company. She´s a mysterious spirit, who´s into voodoo and witchcraft. Maybe she is a werewolf. Maybe not.

The bunny boy is a fragile character. He is cute and adorable but not strong enough to get the girl. Only when the girl decides to want him, she´ll take him. He has to build a strong character for himself to be desirable. So his only way of getting into the girl´s house is by letting go of his fears and be brave.

And then after teasing, the pleasing will arrive…

See the full campaign shoot here

And watch the behind the scenes video below.

London Private Shopping Evening

Last week we hosted our AW14 collection launch and private shopping event in the heart of the West-End – Covent Garden Hotel.

From our lovely customers, to press and bloggers, we had the pleasure to meet all the people who came and made the night even better than we could’ve imagined.

The launch took place in a small and cosy room where people could take a first look at the new collection, have a glass of wine and enjoy the company of other beautiful people who had turned up.

The new collection itself “Get your rabbit out” has been inspired by an Estonian saying which encourages women to be independent and push boundaries. You could find hints of jersey, lace and little Marabou puffs which are like fluffy bunny tails and can be removed if wanted and replaced with signature satin bows.

Thank you to everyone again who came! We had fun!

Until the next time!
xx

Behind the Scenes: Autumn/Winter 2014 Moodboard

Cosy up. Elegantly, please!
Every Autumn and Winter we shift towards the warm and comfy. Focus on materials that make us want to cosy up while staying sexy and elegant.
The star of this season is the soft and sumptuous Italian ribbed viscose jersey. Next to our decadent signature French lace and naughty mesh, the combination is bold and beautiful (yes, I just wrote that…).

Adventures in Brazil
Lime green mixed with grey, burgundy and black – combinations that shouldn´t work but work so very well. But then again, I designed most of the collection while travelling in Brazil. Rio de Janeiro, Fortaleza, Jericoacoara – the powerful natural colour statements mixed with the man-made greyness is something that strikes you over and over again in that country.

Get your rabbit out
The AW14 collection has been inspired by an Estonian expression “Get the rabbit out of your trousers” which means be yourself, be brave and get out there! As well as the phrase representing the whole ethos of the brand, it has also literally influenced the collection –  little Marabou puffs reminding fluffy bunny tails have been used as a playful detail on our signature pieces – suspender tops, lace lingerie sets and luxe loungewear. And the best thing about them, they are removable!

Cheeky elegance
One of my main muses throughout the years has been Audrey Hepburn. Her free spirit and effortless style keep charming me over and over again. “What would Audrey do?” is often the starting point of a new collection. But this season we added a touch of rock ´n´ roll into the mix. No doubt that when Kate Moss becomes a cheeky Playboy bunny, it will turn into a reference point for our bunny-inspired collection.

Click to check out the new AW14 collection now in our boutique.

All images via Pinterest

New stockist alert – Opening Ceremony

On my last trip to New York I had the pleasure to witness the first batch of our collections being launched in the coolest fashion boutique in the world – Opening Ceremony.

Founded in 2002 by two friends Carol Lim and Humberto Leon, Opening Ceremony has been flying high – they have become from a quiet street shop in downtown Manhattan to a worldwide sensation. Their unique fashion offering and the way they have experimented with their marketing is just pure creativity. I´m usually not into buying coffee table books but Opening Ceremony´s 10th anniversary book is one that every once in a while when I get stuck in a creative rut, I flick through to get my inspirational juices flowing.

Kriss Soonik x Opening Ceremony

I had the honour to meet their fantastic New York sales team for a breakfast clinic – talking about the brand, our inspirations and the journey so far. There were about 15 sales assistants and store managers asking very spot-on questions about the world of designer lingerie which was a real eye-opener even for myself. One of my favourite questions had to be “What do you love and hate most about luxury designer lingerie?” Answer: I love the creativity of designer lingerie and hate the traditional norms of luxury lingerie.

meeting the opening ceremony staff

For Opening Ceremony the Alison Bra & Knickers (future classics, I´m sure) from our AW14 collection come in three colour-ways with a removable cheeky Marabou puff. The Electric Blue with white Marabou puff is an exclusive for Opening Ceremony! So go grab them from their New York boutique at 35 Howard Street.

Kriss Soonik Bras and Knickers at Opening Ceremony

Kriss Soonik AW14 collection launches on our website Thursday 4th September.

Outfit Ideas: Shop the sale!

It´s time again for our semi-annual super sale. Here are some suggestions how to style the pieces from the SS14 that you can now get 50% off. These pieces are unique and come in limited quantities, so grab them before they are all gone.

Elve Body with a Swarovski Necklace

Kriss Soonik Elve Body

One of the signature styles of the SS14 collection especially created for our 5th anniversary. With a removable Swarovski pearl necklace, it´s a true statement piece. Wear it with jeans and a blazer to get a chic cocktail night outfit.

Susan Motion Body in Sunshine Yellow

Kriss Soonik Lace Body

The Kriss Soonik signature piece comes in a romantic pale yellow + white combination for SS14. A reversible bodysuit so versatile that you can wear it with a blazer and shorts in the city or for a glamorous boudoir evening on your honeymoon.

Glitter Dress

Glitter Dress Weekend Look

The shimmering cotton dress is perfect for homewear, beachwear and outerwear. A great example how to effortlessly mix a sporty style with sexy elements – it has blue see-through lace side panels. And of course it´s reversible.

Have fun shopping the sale!

All collages made with Polyvore

Tennis vs Lingerie. Game, Set & Match.

People always ask why I became a lingerie designer. To tell you the truth, I have no idea. I think lingerie found me rather than the other way around. It started off as an experiment while I was designing womenswear. I fell in love with it so hard and have never looked back.

Here´s one of the theories.

I was named after my father´s favourite tennis player – Chris Evert – a huge star from the the 70s. My parents believed that I would follow the lead and become a great tennis player. But after 9 years of tennis lessons, finally in high school it became clear that I won’t become a professional. That was the moment when I had to find a new hobby and tennis got substituted with fashion design.

Years later, when I was already designing frilly knickers and studying at London College of Fashion, I went through heaps of luxury lingerie books for a project and discovered this image:

Chris Evert Playing at the U.S. Open Tennis Tournament

To my surprise it turned out to be Chris Evert with her infamous frilly knickers. Apparently she was the first tennis player to start wearing fun & playful knickers under her skirts.

So maybe it really was my destiny to become a lingerie designer and not a professional tennis player all along?

To celebrate the start of Wimbledon, we are offering 20% off on our Kristel Polo Suspender T-shirt, Top, Knickers & Thongs until 29th July.

Enjoy!

Kriss x

Kriss Soonik A match of tennis campaign

Behind the Scenes: Rainbow of Bras Moodboard

Over the 5 years we have worked with different gorgeous colours of lace. As a birthday surprise we brought them all back in our best-selling Silvia Bra and Maike Knickers styles. There are a total of 7 colours – Naughty Navy, Sunset Orange, Electric Blue, Shocking Pink, Powder Pink, Sunshine Yellow, Midnight Black. There is one colour for each day and of course you can mix and match as you wish.

Here´s some of the inspiration behind the colours.

kriss_soonik_silvia_maike_navy_rabbit

kriss_soonik_silvia_maike_orange_surfing

kriss_soonik_silvia_maike_electric_blue_bridge

kriss_soonik_silvia_maike_shocking_pink_roman_holiday

kriss_soonik_silvia_maike_powder_pink_pink_floyd

kriss_soonik_silvia_maike_yellow_hat

kriss_soonik_silvia_maike_black_poster

All mood images via Pinterest.

Last order dates for Christmas

We don´t want you to be disappointed this Christmas, so here are the last order dates to make sure your parcel arrives in time for Christmas.

Europe and Rest of the World
Order before 12pm (GMT) 18th December

UK
Order before 12pm (GMT) 19th December

Estonia
Order before 12pm (GMT) 23rd December

For all special enquiries, please do get in touch info@kriss-soonik.com. Our Santa´s Little Helpers will do everything to help you get the perfect gift.