Tag Archives: Estonia

Kriss’s Top 5 – February

Read: Biography of Vivienne Westwood

Vivienne has been a role model and an inspiration for me since I can remember, so I jumped at the chance to get an insider look at her life when her biography was published. As fate would have it, I happened to be on the same train with Vivienne when coming back from Salon de la Lingerie in Paris and could give my warmest regards to her in person. One more thing crossed off the bucket list!



Activity: Winter fun on the slopes

February is the height of winter and a great time to hit the slopes. After all, an active vacation is my favourite kind of vacation. I’m looking forward to a long weekend in the Alps to enjoy snowboarding, magnificent views over the mountains and a roaring fire in the evening.


Event: London Fashion Week, AW16

This LFW we were rooting for a fellow Estonian – Roberta Einer. She’s a talented upcoming womenswear designer who just presented her second collection at London Fashion Week. Her Dreams & Nightmares presentation got us inspired and completely in awe.


Theme: Romance

February is the month of romance (Valentines!) and beautiful lingerie gets the spotlight. The fact that Valentines is over for this year doesn’t mean that we’re done with romance. Surprise your significant other with some flowers/chocolate/cheeky knickers out of the blue and keep the flame burning 😉


Birthday: Estonia 98

24th of February is the Independence Day of Estonia and this year my homeland turns 98. Me and my husband are honoured to be invited to the celebration ceremonies this year, so stay tuned for some pictures from the red carpet. Happy birthday and here’s to many more years!



Stockist Alert: Naughty Beauty in Tallinn

We caught up with Kirki Kubri who runs a cute lingerie boutique – our only permanent stockist in Estonia. Go check out their awesome selection just in time for Valentine’s 😉

Tell us a little bit about your boutique.

Ulakas Kaunitar (Naughty Beauty) is a naughty little lingerie store in the center of Tallinn, Pärnu mnt 36. Our boutique is for the modern woman and also for couples, to make the evenings more enjoyable.

We represent Kriss Soonik Loungerie in Estonia and I can say that it has stolen the hearts of our clients. We also carry a premium selection of erotic lingerie, stockings, accessories and stylish toys to make you feel sexy and ready to surprise your partner or yourself.

We have the world’s leading brands of pleasure toys like LELO, Pico Bong, Fun Factory, Je Joue and more fun from Naughty Beauty, YESforLOV and Viamax.


What inspired you to open a lingerie boutique?

I got inspired when I visited London and enjoyed sexy concept shops during the trips. It was a shame that 4 years ago there was not one nice and naughty boutique in Tallinn where to go and buy sexy things. Since 2011 there is Ulakas Kaunitar and much more happy women in Estonia.

What´s your customers´ favourite piece from the Kriss Soonik collections? Why?

Our customers love Wings wraps and tops. Angel wings are just fabulous!

Insider tip to Tallinn?

Visit us for fresh ideas and a sexy outfit. Then get back to your hotel room and put out your “do not disturb” sign 😉

Ulakas Kaunitar

Pärnu mnt 36, Tallinn


Making of a Photoshoot

End of June we shot our next Spring/Summer 16 collection. Yes, 1 year in advance! It’s always a stressful time, a lot of last minute pre-panic to get the shoot day run smoothly. But what really happens behind the scenes before the shoot? This is how we do it.

For us everything starts with the collection. It sets the mood and the story. Throughout the design process, which usually takes about 6 months, I gather all sorts of pictures online or cut them out from magazines. A month before the shoot it all gets serious as we pull together the best bits that create the final moodboard. Pinterest is a great place to get inspiration and keep all finds at one place.
Once the shoot concept is in place, we’ll share the ideas with our shoot team, so everyone can contribute to the final moodboard.


Model & The Team
We try to work with the same people as much as possible but every now and then new blood brings fresh life to the images and the brand. The photographer, the hair and make-up artist, location scout – everyone has to understand the brand concept and the story.

The choice of the model is crucial. It’s a brand from women to women, so we look for free-spirited, quirky, cool and fun girls that embody the brands ethos. No regular pouting pin-ups but girls that are sexy without knowing it. Finding the right girl is time consuming but when you finally find your girl, it makes the shoot run oh so smoothly.


The story and purpose of the shoot define whether the photoshoot will happen in a studio or somewhere at a location. A big role is also played by seasonality – is it an Autumn/Winter or Spring/Summer collection?

Our latest shoot for SS16 took place in Estonia where we do most of our shoots. The weather in Tallinn is always unpredictable, so even though it had been quite nice and warm, on the day a very cold wind arrived and the conditions become freezing. The team was all wrapped up in coats and scarves while our brave model fought the cold and managed to pull a very “summery” face. We joked that at least it wasn’t raining.


Visual Diary: Estonia

Right now it’s one of the most picturesque times of the year in this Nordic country. Days are extra long and nights seem non-existent. But if you can’t make it this Summer, here are a few reasons why you should book your next year’s trip now.






Kriss’s Top 5 – June

Season: Summer
Do I need to say more?


Travel: Estonia
Best thing about Estonia? Its Summers and white nights. On the 23rd and 24th of June Estonians celebrate St John’s Day or Jaanipäev. Just a couple of days after summer solstice when night seems to be non-existent people light up bonfires across the county. I haven’t been back home during St Johns for years and I really look forward to getting my sleeping schedule messed up by these brief nights.


Flowers: Peonies
Ever since my husband got me a big bunch of light pink peonies from London’s Columbia Road Flower Market on our first date more than 7 years ago, peonies have been my favourite flowers. Right now is the best time for flowers in Europe – they are big, colourful and versatile. Even though it´s not yet proper Summer outside, this piece of nature in my living room reminds me to stress less and take it easy. It’s June after all.


Sport: Tennis
Guess by now you all know the story how I was supposed to become a pro tennis player. You also know it didn’t happen. But one can stop playing tennis and still admire the pros while dreaming to be as good of a player. Roland Garros and Wimbledon both make me equally excited this month. In that spirit, maybe I’ll dust off my tennis racket and finally try to beat my dad (has yet to happen).


Music: Fleetwood Mac
If you´re in London end of June, please go to their concert and sing along for me. Can´t make it and I am sad.
Legend goes that my mum found a pair of Stevie Nick’s Ray-Ban’s at Amsterdam Schiphol airport about 20 years ago. She was having lunch at the table next to her and left them on the chair. As a child I didn´t care much for Fleetwood Mac but the sunglasses were cool. Now I love Fleetwood Mac and the glasses are still cool. But guess they will have to wait for the next concert opportunity.


Kriss´s Top 5 – Tallinn

Of all the #ksworldtour destinations this year, Tallinn is of course the most personal. Being from Tallinn but living abroad always makes me nostalgic about the city. I really like how the town is developing and it´s always a pleasure to go back and visit new places that are popping up around town. Here are 5 of my favourites when in Estonia.

Ulakas Kaunitar
In the heart of the city, in Solaris shopping centre, you will find a very naughty yet cute store – Ulakas Kaunitar (Naughty Beauty). It is the only shop in Estonia selling exclusively Kriss Soonik collections and the only shop in the world selling our entire collection. From next week you´ll also have the chance to see the powerful Golden Needle (looks more like a sword) on display. The needle was awarded to us at Tallinn Fashion Week for Fashion Designer of the Year title.


Café Klaus
One very nice café/restaurant off the beaten track with close proximity to the sea. This is the up and coming area of Tallinn, so the sooner you go there the better. They have a lovely garden that´s great for Summer lounging. The café also has an Estonian design shop Estonian Design House where you can get acquainted with local product and fashion designers.

Café Klaus

Old Town
This is what I call home. I know for a lot of locals living in Old Town seems an impossible task but at the right location it´s quiet and beautiful. The proximity to everything is priceless especially when you come from big cities. I am a junkie for Town Hall Square (just ignore most restaurants there) especially during Christmas time. Another reason why locals don´t like Old Town is because it has lost it´s authenticity. Most restaurants are expensive and meant only for tourists, so you won’t get to see many cool kids around. But luckily things are changing – places like Must Puudel, Frank & Paar Veini all have added a bit of young blood to Old Town.

Tallinn Old Town

When in Estonia, this is one of my favourite things! Estonians are similar to our Nordic neighbours being used to the Finnish sauna. I really miss it when in London because the London ones are not the real thing. What is the real thing? The wood stove sauna, with real fire. Most Estonians have a sauna at home, so being local it´s not that big of a deal, it´s more like a daily or weekly routine. And of course be prepared to get naked!


Diana Wings Wrap
We had decided to include the Kristiina Suspender Top as the product of the month. It´s a perfect mix of sexy, comfy & warmth. After all the idea for the top was influenced by the Nordic climate and the jersey underwear Estonians wear to keep warm.

But when we were in Estonia the weather got even colder. The season of “curling up on a sofa with a hot cup of tea” had arrived. And instead we picked the red Diana Wings Wrap for the Tallinn month. Now available with free monogramming service – it´s the perfect gift!

Kriss Soonik Diana Wings Wrap

You can also read a short interview about my last trip to Tallinn on the Opening Ceremony blog.

#ksworldtour – Tallinn Edition

In October #ksworldtour heads to Tallinn – the beautiful capital of Estonia. Throughout the month we´ll show you the best this city has to offer.

Tallinn is special for the brand not only because it´s the birthplace of Kriss but also because this is where all the Kriss Soonik collections are manufactured.

The highlight of the month will be the Kriss Soonik fashion show on the 23rd October at Tallinn Fashion Week, where the brand has been nominated for Kuldnõel – Fashion Designer of the Year award. On top of the AW14 collection we´ll be showing some brand new pieces made especially for the show. Fingers crossed.

Last year we sent the 7 dwarfs on stage. Who knows what happens this year? We´ll sure keep you posted with all behind the scenes activities on social media.

Kriss Soonik Tallinn Fashion Week

Don’t forget to check our Tallinn Pinterest board.
Illustration by Kati Stimmer

Meet Kristiina

Tell us a little bit about your personal style.
I love comfortable jeans, a simple tank top and a nice pair of boots worn with feminine pieces of semi-precious stones like rose quartz, amethyst etc. My long hair also plays a big part in my look and gives a subtle bohemian touch to my personal style.

What kind of things/people inspire you?
I’m inspired by a work well done, passionate people and mostly by my sweet little baby boy.

We know that you have a cat tattoo on your ankle – what does it symbolize for you?
I find cats very mystical and independent. For me they symbolize freedom and sensuality.

What´s your favourite piece from the Kriss Soonik collections? Why?
I love the turtle neck piece because it’s like second skin – the fabric is so soft and comfortable.

What’s the best advice you’ve ever been given?
Never go against your intuition just to avoid saying ‘no’ or hurting someone. The only one you can hurt by ignoring your inner guidance is yourself.

Kristiina Suspender Top

Our Summer

Riti, PR & Marketing Assistant
What is the event you´re most looking forward to this summer?
Marina Abramovic’is performance piece at the Serpentine Gallery in London.

Where are you holidaying?
In my lovely Estonia. Looking forward to the road trip we have planned there.

Any summer traditions?
Huge summer BBQ with all my friends. Nothing special, but it brings us all together and always creates some amazing memories.

What piece from our collections will you be rocking this summer?
Definitely the Sian Fishnet Dress. I’ll be either throwing it on top of my Kriss Soonik bikini on the beach or will wear it as a top for a night on the town.


Inge, Production & Logistics Manager, Kriss´s mum
What is the event you´re most looking forward to this summer?
It has to be Kriss´s wedding

Where are you holidaying?
I will mainly be in the beautiful Estonian countryside but also look forward to a week of Spanish sun.

Any summer traditions?
Take some time off. Go berry picking. Make a big bonfire celebrating the Midsummer´s Eve.

What piece from our collections will you be rocking this summer? How do/would you wear it?
Inge Fishnet Gown – on the beach and lounging at the country house.


Claire, International Sales Intern
What is the event you´re most looking forward to this summer?
Definitely, the Notting Hill carnival on 24th and 25th of August! As a total fan of Samba and Batucada, I love the festive atmosphere and that the carnival brings a little taste of Caribbean culture to London!

Where are you holidaying?
Spending time in Le Racou, in a small village nearby the Mediteranean sea; riding to the fish-market of Port Vendres; visiting the wonderful city of Colliour; hiking in the Pyrenees; and sipping cocktails on the beach. What could be better for relaxing during the summer?

Any summer traditions?
Gathering the whole family during a weekend in our country house in South of France.
Attending my childhood village celebration near Montpelier, surrounded by performances of herds of bulls and horses in the simple and unique mind of traditions.

What piece from our collections will you be rocking this summer?
I will be wearing the Liisi Jersey Cover-up for its softness, comfort and elegance. Worn as a top or as a skirt, with a nice wide-brimmed hat, the Liisi Cover-up will be the perfect piece to wear everywhere.


Kriss, Founder & CEO
What is the event you´re most looking forward to this summer?
My wedding in August.

Where are you holidaying?
Don´t have much time for holidaying this Summer but I look forward to having a week off with my parents in Barcelona. Eating the best Spanish food, drinking good wine and beach hopping. And of course, I look forward to spending some time with friends in beautiful Estonia.

Any summer traditions?
Ever since I was little I have been travelling with my parents during Summer to different destinations in Europe. I am glad we get to do this again this Summer.

What piece from our collections will you be rocking this summer?
It has to be the Kristel Polo Suspender T-shirt. I am obsessed with the piece. Wearing it with trousers and skirts, for casual and formal occasions.


The Cat, The Mascot
What is the event you´re most looking forward to this summer?

Where are you holidaying? (we all should add what we’re up to there as well)

Any summer traditions?

What piece from our collections will you be rocking this summer?
Meow, meow


This is how we make it.

From the very beginning we have manufactured all our pieces in my home country Estonia. Not only did it give us the flexibility to produce in small quantities when we first started but it has also given me a clear understanding how our pieces get made and who makes them.

The manufacturing unit is based in the middle of our capital Tallinn and every time I`m in town I spend hours working there. I believe it should be part of every brand´s agenda as this is when things get real. You see how your creations are becoming alive. It´s equally scary and energising.

Our manufacturing model has always been to produce only the pieces that have been pre-ordered from us. We know where almost every piece goes and we are not stuck with heaps of extra stock no-one wants. I wouldn´t be able to put my name to something that will end up lying on the shop floor. Manufacturing in small units allows us to also get our fit better season after season as we listen to feedback from customers.

But why this post now?

On 24th April last year, 1133 people were killed when the Rana Plaza factory complex collapsed in Bangladesh. To me one of the most shocking aspects of the disaster was that, even a week later, many brands did not know whether or not they had been producing clothing within the building.

I love clothes but I hate what direction fashion has been moving towards some time now. For me it has always been about originality. But originality is not scalable and mediocrity is. The demand for cheaper clothes kills not only the creativity of designers but also the sense of style of the customers.

Let´s face it no-one needs masses of clothes for the price of blood, sweat and tears. Multi-pack of 5 knickers for the price of 3 euros, anyone? I admire clothes that have love and care put into them, like my vintage dresses from the 60s. I know it sounds cheesy but there really is a lasting difference.

So to help raise awareness of the true cost of fashion and celebrate all those involved in creating a more sustainable future for fashion, I am proudly wearing our items inside out on Fashion Revolution day.

Kriss xx