Tag Archives: fashion shoot

Behind the scenes: AW19

Kriss Soonik

Yesterday we shot our beautiful new Autumn/Winter 2019-20 collection called “A Silver Lining”. It was really exciting because the theme was festive and fun – the perfect way to end our 10th anniversary year in style. The collection will be launching from September but here´s a behind the scenes first look at some of the new pieces. You can expect to see our lingerie, lounge and ready-to-wear pieces in luxe velvet and lace as well as cosy velour. Colours are classic black, light grey, navy and a very bright yellow. Join us below to see all the fun we had while shooting the campaign and look book!

And a huge thank you to our amazing team!

Photographer: Sandra Palm
Stylist: Johanna Eenma
Hair & Make – up: Nele Pandis
Model: Kevad Belle Saarepera (AL Model Management)

Behind the Scenes: Get Your Rabbit Out

The AW14 campaign shoot has been inspired by our title of the collection “Get your rabbit out”.

Yes, we know that this sentence has many meanings. Some naughtier than others. But for us it´s all about the Estonian expression “Get the rabbit out of your trousers” which means be yourself, be brave and get out there!

It´s usually the women who are shown as fragile creatures but in this shoot the tables have turned. It´s the girl with the strong character, an independent creature. She enjoys her own company. She´s a mysterious spirit, who´s into voodoo and witchcraft. Maybe she is a werewolf. Maybe not.

The bunny boy is a fragile character. He is cute and adorable but not strong enough to get the girl. Only when the girl decides to want him, she´ll take him. He has to build a strong character for himself to be desirable. So his only way of getting into the girl´s house is by letting go of his fears and be brave.

And then after teasing, the pleasing will arrive…

See the full campaign shoot here

And watch the behind the scenes video below.