Tag Archives: fashion show

Spring fashion show

Last week we hosted a fashion show in snowy Tallinn. Our show was one of the highlights at Estonia´s top
fashion magazine Anne&Stiil beauty gala.

Among our Black Cat tulle collection, we presented pieces from our Kriss Soonik x Amostyle by Triumph collaboration and some unique one-off styles. We had such a great time on and off stage, so here´s a gallery of the show and all the backstage fun.



Thank you to our most gorgeous models who always make our shows so much fun!
Mari, Adeline, Ellu, Agne, Mona, Marleen, Marjasha, Britt – you rock my world!!



TFW Behind the Scenes

Last week the Tallinn Fashion Week catwalk become a party scene for our gorgeous lingerie-clad girls. The show was the biggest we´ve ever organised. It took months to prepare all the 40 outfits, get the concept and models together.

But what went on behind the scenes hours before the show? Here´s a little sneak peek into all the pre-show excitement.










Photo credit: Sigrid Kuusk

Tallinn Fashion Week

Last Saturday we rocked the socks off at Tallinn Fashion Week! We celebrated TFW 10th anniversary with bringing the birthday party to the catwalk. I can still feel the positive vibes from the night and want to say a HUGE thank you to everyone who made the show so amazing:

Our gorgeous models: Adeline, Agne, Carina, Ellu, Inna, Kadri, Kärolin, Laura, Mari, Maria, Merlin, Mona, Nelery.

DJ Sander Mölder for the sick beats,

Johanna Eenmaa for the styling and kick-ass chokers,

Riti, Piret and Nele for making behind the scenes magic,

Shishi, ABC King, MJ Models, Kevin Murphy, Oriflame and the entire TFW team!

And of course everyone who came to watch the show! THANK YOU! AITÄH!

Here are all the 39 looks from the show. A mix of our AW16, SS17 and some special show pieces. Until next time! Enjoy!















Photo Credit: Erlend Štaub

Party on!

Last Thursday we were awarded the highest prize in Estonian fashion – the Golden Needle (Kuldnõel) award for Fashion Designer of the Year. This is the first time in the award´s 16 year history that the prize has been given to a lingerie or accessories designer rather than a ready-to-wear designer.

Even though the prize is awarded to a fashion designer why do I keep saying “we” received the award? Well, there is no way I would have received the award alone, without the help and support of some incredible people – my assistant, my husband and parents, my manufacturers, friends and of course our fans. Thank you for believing in us and giving us motivation to keep on going.

A huge thank you of course to all our gorgeous models – Liis, Daniela, Agne, Kärolin, Brigitta, Helina from MJ Models & Silvia from EMA Models, and the bunny boys from Free Flow Studio. The Golden Needle jury and organisers – thank you for an incredible and fun show!

The collection we showed at the award gala was an extended AW14 “Get your rabbit out!” with some special show pieces. The girls, with a 60´s inspired look, depicted sexy wolves with a rabbit fetish. They were strong yet feminine characters. The show ended with a surprise entrance from dancing bunny boys who joined the sexy wolf girls on stage to celebrate Kriss Soonik 5th birthday party.
Here are some highlights from the show.

Making of a Fashion Show

In exactly one week it´s time to host yet another fashion show for Kriss Soonik. It will take place during Tallinn Fashion Week Golden Needle gala where the brand has been nominated for the Fashion Designer of the Year award.

But what really goes into the making of a fashion show? Here are the 4 most important elements for us when organising a catwalk show. After the actual collection, of course…

Gorgeous models
Girls full of confidence, energy and charm are key to a cool fashion show. And making backstage life more fun! We usually create characters for the girls they can become on stage. In the past we´ve had for example the modern, independent Snow White and The Desperate Mousewife – a mouse girl with a cat fetish – strutting the catwalk.


Welcome to our world
We always put together an inspiration board before the show to get everyone involved on the same wavelength, and to make sure hair, make-up and styling teams are working with the same vision in mind.

The collection we´ll be showing at TFW gala is an extended AW14 – adding special show pieces especially created for the event. A little secret: there´s been some experimenting with our signature piece – the suspender top – giving it a more Nordic climate look.

Here´s a sneak peek of next week show´s moodboard.


Surprise Moment
Fashion shows are big productions – a lot of hard work for a max 10 minute result. Therefore the Kriss Soonik shows are never just about girls walking on the catwalk presenting the latest collections. We want it to be an experience for the viewers. We want them to get positive emotions to take back home with them. Showing lingerie on stage is sexy enough, so usually our mission is to push people to think beyond the fact that girls are wearing underwear and make them laugh.

Last year, as you know, we sent the girls on stage wearing 7 Dwarfs masks – balancing beauty, femininity and fun.


Mad about Music
Music is something that inspires me most when designing. We always use well known songs or quite well known songs from different eras. My favourites are the ones that are a bit forgotten. They used to be awesome but time moved on. Our songs are quite strong, energetic, sometimes even a bit angry.

Here´s our playlist from last year´s fashion show. Some songs didn´t make the final cut but kept us up when working late hours.

In exactly a week´s time, we´ll be able to share all images and behind the scenes action of our AW14 fashion show.