Tag Archives: inspiration


If there is one colour this Spring that you should add to your wardrobe, then that colour is Lilac. I remember my grandmother wearing it when I was a child. For a long time in my eyes that meant it was a colour for grannies. Let´s say, I wasn´t a huge fan. But after a few trips to Tokyo, I started seeing it in a new light. And I guess the fashion world has done the same.
From catwalk to street, lilac is everywhere. You can find lilac lace also in our webshop just in time for the warm weather.
So get inspired and start preparing!





AW17 Inspiration


Our brand new AW17 collection will launch next week! To get you into the mood we’ll be sharing the inspiration behind this very bright range.


Kriss Soonik AW17 is bold, playful and more colourful than ever before. An eclectic mix of bright colours can be expected for the fashion-forward glossy jersey line. Dark green meets shocking pink for looks inspired by sportswear and outerwear, a style that has become a true signature of the brand.



The star focus of the collection is still on the gold suspender detail that decorates the bras, knickers and tops.

The collection was inspired by Kriss’s teenage years in the 90s. Especially by girl bands like All Saints and Spice Girls. The way  they mixed lingerie into their outfits making sporty look sexy. This was and still is real girl power!



Spring Inspiration


Now that our brand new spring-summer collection is up and available on our website, it’s the perfect time to talk about the inspiration behind it. This season the collection consists of smaller ranges that were all inspired by different travels and places.


Glossy Jersey

It’s all about the stunning glossy fabric and clever little details with this range. The cuts might be sporty but the shiny jersey adds just the right amount of glamour. The nude & navy colours represent the sand and the sea – the essentials of summer and that holiday feeling.

Kriss Soonik Glossy Jersey



The beautiful blue is inspired by Kriss’s travels to Mexico last year, especially by the small resort village of Tulum, where she saw this shade mixed in the most unexpected combinations. One of the most memorable being with bright pink in the lively Carribean architecture.

Curacao Lace


Velvet Dot

Parisian Chic! The Velvet Dot range has that certain je ne sais quoi about it. The beautiful mesh fabric is cool yet classy, it both covers and shows off. The dots are made of velvet that are really soft to touch. The simple, elegant shapes complement the playfulness of the dots resulting in a tres chic ensemble.

Velvet Dot Kriss Soonik


Meet the Marketing Director of our favourite US lingerie chain Journelle – Allison Beale. Allison has been a supporter of the brand since day one and always a massive inspiration to us!

Tell us a little bit about yourself.
I’m into wine, food, lingerie and music…in that order. I’m a New Yorker by way of North Carolina, lover of the beach, spontaneous dance parties, late night chats and live music. Mom to Frank the cat. I’ve been in fashion or lingerie PR for as long as I can remember. And while I live for lovely lacy things, I would gladly cheat on lingerie with food + wine 😉
Récemment mis à jour3Who’s your style crush?
Lauren Hutton. She just has this ease and elegance to her style – the clothes she wears, how she moves in them, the pairing of the unexpected. You can tell she’s comfortable in her own skin and dresses to accentuate that.

What’s the best advice you’ve ever been given?
My grandmother told me to always smile when I answer the phone because the people on the other end of the line would hear it in my voice.

Top 3 favourite places in NYC.
There are too many to name only three! Here goes…Balthazar is perfect just about any time of the day. I go every Monday morning for a cappuccino and almond croissant and I’ve celebrated my birthday there the last seven years. Dell’anima, a cozy little nook in the west village is my favorite spot for pasta. It means “of the soul” and the bolognese is to die for, plus they have a killer wine list. I shop the Union Square Greenmarket 2-3 times a week. Wednesday mornings are the absolute best.
Récemment mis à jour4

On a Saturday night we would find you… at dinner with friends. Sometimes cooking it for them.

What’s your personal favorite piece from Kriss’s collections and why?

The Kristel Suspender top in black – it’s a wardrobe staple for me. It’s both thoughtfully sexy and approachable – a classic.
Récemment mis à jour6

Kriss’s Top 5 – June

This June we’ve taken to nostalgia and are exploring our favourite (female) characters from cult movies. Controversial and mysterious, they leave no-one indifferent and are an endless source of inspiration.

Charlotte (Uma Thurman) – Pulp Fiction (Quentin Tarantino, 1994)
Everyone remembers the cult scene where Uma Thurman is dancing with Travolta: “Isn’t it more fun when you don’t have permission?”. Mischievous, she likes danger and adrenaline and is not afraid to confront anyone to get what she wants.
Lux Lisbon (Kirsten Dunst) – Virgin Suicides (Sofia Coppola, 1999)
This iconic teen movie paved the way for Kirsten Dunst’s rise to stardom playing the anti-heroine Lux Lisbon. Lux is a dreamer – the more the world tries to contain her, the bigger she dreams. Seductive and self-confident, she attracts every boy she wants hoping it will lead her to happiness eventually.
Elvira Hancock (Michelle Pfeiffer) – Scarface (Brian de Palma, 1983)
The slip dress worn by Elvira Hancock (Michelle Pfeiffer) is a fashion reference that keeps on giving. The best word to describe her is Elegance, she is a true lady. And she is the kind that will not be considered only as a housewife or an accessory – she is the main act.
Enid (Thora Birch) – Ghost World (Terry Zwigoff, 2002)
Thora Birch delivers an incredible performance playing Enid. She is the total opposite of a socialite, thinks out of the box and is not afraid to voice her opinions. Enid stays true to herself and is willing to it to the whole world if need be.
Charlotte (Scarlett Johansson)  – Lost in Translation (Sofia Coppola, 2003)
Another movie by Sofia Coppola, another charming fair-haired dreamer as the female lead. The audience is seduced by the emphasized attitude of loneliness surrounding Charlotte. Watching Lost in Translation will transport you to another universe filled with melancholia and nostalgia. It serves as a good reminder to appreciate the action and emotion we have in our daily lives.

SS16 campaign moodboard

The SS16 campaign shoot titled “The Cat that Walked by Herself” has been inspired by all independent, stubborn and gorgeous women.

The focus point is on a girl in her garden doing what she wants, however silly that may be. She is exactly who she really is – a bit goofy, but incredibly beautiful and completely unaware of it. Even if she notices someone staring at her from the bushes, she doesn´t really care. She is so comfortable in her own company and can easily entertain herself. No help needed.


I believe we achieved exactly what we aimed for with the shoot – a celebration of independence and self-confidence. Check out the end result in our lookbook gallery.


Model: Ellu Arula
Photographer: Sandra Palm
Make up and hair: Nele Pandis
Location scout: Katrin Emmus
Assistant: Liis Teemusk

Tennis vs Lingerie. Game, Set & Match.

People always ask why I became a lingerie designer. To tell you the truth, I have no idea. I think lingerie found me rather than the other way around. It started off as an experiment while I was designing womenswear. I fell in love with it so hard and have never looked back.

Here´s one of the theories.

I was named after my father´s favourite tennis player – Chris Evert – a huge star from the the 70s. My parents believed that I would follow the lead and become a great tennis player. But after 9 years of tennis lessons, finally in high school it became clear that I won’t become a professional. That was the moment when I had to find a new hobby and tennis got substituted with fashion design.

Years later, when I was already designing frilly knickers and studying at London College of Fashion, I went through heaps of luxury lingerie books for a project and discovered this image:

Chris Evert Playing at the U.S. Open Tennis Tournament

To my surprise it turned out to be Chris Evert with her infamous frilly knickers. Apparently she was the first tennis player to start wearing fun & playful knickers under her skirts.

So maybe it really was my destiny to become a lingerie designer and not a professional tennis player all along?

To celebrate the start of Wimbledon, we are offering 20% off on our Kristel Polo Suspender T-shirt, Top, Knickers & Thongs until 29th July.


Kriss x

Kriss Soonik A match of tennis campaign