Tag Archives: Journelle

Kriss Soonik for Journelle


When we sat down with the girls from America’s hottest lingerie boutique Journelle last year, the idea of the collaboration came very quickly.


Kriss Soonik Journelle Boy Beater


We wanted to create something classic with a bit of the unexpected. The result? A fresh take on our bestselling Bridget Body. The exclusive Boy Beater is a super soft ribbed tank with a sinfully lace-covered bum for a little dose of skin, and a bold keyhole in the back to compliment the shoulder blades. Top it with our signature satin bow and voíla! Comfy, chic, and a little naughty. It’s a great go-to transitional piece, perfectly wearable for work or play (with a few costume changes). See below how the ladies from Journelle wear it and read more about the collaboration on their blog.


Meet the Marketing Director of our favourite US lingerie chain Journelle – Allison Beale. Allison has been a supporter of the brand since day one and always a massive inspiration to us!

Tell us a little bit about yourself.
I’m into wine, food, lingerie and music…in that order. I’m a New Yorker by way of North Carolina, lover of the beach, spontaneous dance parties, late night chats and live music. Mom to Frank the cat. I’ve been in fashion or lingerie PR for as long as I can remember. And while I live for lovely lacy things, I would gladly cheat on lingerie with food + wine 😉
Récemment mis à jour3Who’s your style crush?
Lauren Hutton. She just has this ease and elegance to her style – the clothes she wears, how she moves in them, the pairing of the unexpected. You can tell she’s comfortable in her own skin and dresses to accentuate that.

What’s the best advice you’ve ever been given?
My grandmother told me to always smile when I answer the phone because the people on the other end of the line would hear it in my voice.

Top 3 favourite places in NYC.
There are too many to name only three! Here goes…Balthazar is perfect just about any time of the day. I go every Monday morning for a cappuccino and almond croissant and I’ve celebrated my birthday there the last seven years. Dell’anima, a cozy little nook in the west village is my favorite spot for pasta. It means “of the soul” and the bolognese is to die for, plus they have a killer wine list. I shop the Union Square Greenmarket 2-3 times a week. Wednesday mornings are the absolute best.
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On a Saturday night we would find you… at dinner with friends. Sometimes cooking it for them.

What’s your personal favorite piece from Kriss’s collections and why?

The Kristel Suspender top in black – it’s a wardrobe staple for me. It’s both thoughtfully sexy and approachable – a classic.
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#ksworldtour – New York Edition

Kriss Soonik Party at Journelle

Last week we headed to New York to celebrate our first 5th birthday party (there will be at least 4 this year) with one of the most glamorous lingerie boutiques in the world – Journelle.

Balloons, cupcakes, rose champagne – the Journelles definitely know how to spoil a birthday girl. Was great seeing so many lingerie lovers, media darlings, and fans of the brand turn up to celebrate the birthday in style at their Union Square boutique during New York Fashion Week.

A worthy kick-off to our world tour. Thank you New York!

Between all the celebration preparations we managed to grab Allison Beale, Marketing Director at Journelle, for a few minutes and ask her three quick questions.

What do you think why do Journelle customers like Kriss Soonik?
Journelle customers have discerning tastes and an eye for fashion, both of which lead them to Kriss Soonik styles. Our customers admire the wit and cheekiness, yet complete wearability of the collection.

What are your best-sellers from the Kriss Soonik collection?
The suspender tops always do well. And this season, we are seeing a lot of interest in the Elve bra. The pearls!

What´s your personal favourite piece from the collections?
Hands down the Kristel suspender top! ♥

Luxury lingerie party in New York
Allison and Kriss at the birthday party