Tag Archives: ksworldtour

When in Japan!

This week has been a roller coaster in Japan! From a Christmas photoshoot to talk shows in Seibu department store in Shibuya and Hankyu department store in Osaka, it has has been so much fun!

Here´s a visual diary of this busy week:








Tokyo Spring Celebrations

In March Cannabis Ladies boutique in Tokyo´s La Foret department store hosted the launch party of Kriss Soonik Japanese exclusive “Sakura” Pink Lace Collection.

Guests were entertained by a live photoshoot, DJ girls The Antoinettes, Milky & our designer Kriss played the best beats, Cecilia Lundqvist fur animal masks caused quite a stir & even the canapés and drinks were inspired by the cherry blossom season. Sakura pink risotto anyone?

Here´s a photo gallery of the Tokyo event. Domo arigato for an awesome evening! Can´t wait to be back.

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Huge thanks to: Yoshiko Hachiya, Ryuichi Sato, Sakura Yokomachi, Utano Sasaki, all the Cannabis girls, Rie Shiraishi, Junko Katoh, Lina Rebollo, Cecilia Lundqvist.

Visual Diary: Tokyo

My fourth trip to Tokyo was quite amazing. A lot has changed since my last visit in 2014 – Kriss Soonik is getting more famous in Japan and meeting so many of our fans was an unforgettable experience.

It was a very busy week packed with events and meetings. I got to DJ at our very fun event at Cannabis boutique in Harajuku´s coolest department store La Foret. I received a 40-minute sales training in Japanese at Japan´s biggest department store Isetan before spending an afternoon meeting customers. Nylon Japan did a photoshoot and interview with me for their May issue. And we participated at the PR01 trade show presenting the next AW15 collection.

Next week we´ll bring you all the pictures from the Cannabis event but firstly here´s a little photo diary of the trip.

Keep partying like it´s 2014

It´s been a crazy year. Like most years, so it´s not a real surprise. But this one has been very special. We celebrated our 5th anniversary and danced from Tokyo to Paris.

There was a lot of travelling (even when I´m writing this I am on a plane) but that´s what #KSWORLDTOUR was all about. I really wanted to get closer to our customers and meet all the incredible people that buy our products and support the brand around the world.

I got to: party on a snowy day at the gorgeous Journelle lingerie boutique in New York,

feel like a Western superstar at a glamorous soiree at the Opaque department store in Tokyo,

have a croissant and pain au chocolat breakfast at the Estonian Embassy in Paris, kris_paris_4.5

win the Fashion Designer of the Year award “Kuldnõel” in Tallinn, kuldnoel-2014-70011485

and dance with my favourite singer Marina & the Diamonds at our London party in the strikingly cool Ace Hotel.

And at all of these events I was surrounded by incredible people who root for us and motivate me to keep on going.

I want to say a huge, huge thank you to all our new and existing fans! Thank you for all your support and inspiration. I really hope that the energy you give me will bring even cooler, more gorgeous lingerie and loungewear (or loungerie) for next year. And I hope it will reach the hearts of many more women around the world.

Merry Christmas and a very Naughty New Year!
Kriss x

#ksworldtour – London 5th Anniversary Party

Last Wednesday we ended the #ksworldtour with a big bang in London when Ace Hotel in Shoreditch became the playground for cute catwomen.

Kriss Soonik Catwomen

The views of London´s City skyline with Guy Fawkes Day fireworks couldn´t have been a better backdrop for the mingling party people. With big balloons and champagne it really felt like a birthday party every 5 year old would dream of.

Partypeople at Kriss Soonik London event

Guests, including singer Marina Diamandis of Marina and the Diamonds, designer Patrick Grant, TV presenters Lilah Parsons & Olivia Cox, filled the floor with sexy moves dancing to the beats of DJ Paula Goldstein.

Kriss Soonik & Marina Diamandis

This was definitely a worthy end to a year filled with 5th anniversary events around the world. Thank you to everyone who joined us. Hope you had a blast! See you all very soon.

Kriss x

See all the pictures from the event on our Facebook page.

Classics Revamped

As you know this year Kriss Soonik is celebrating its 5th birthday. With these years some styles have become so popular that they now make up our best-selling Classics collection.

The collection always evolves. The latest addition being the long-sleeves Susan Lace Top in Black. And as we are constantly adding new items to the range, we decided to give the collection a fresh new look and re-shot the pieces just in time for Christmas. They are also perfect, fool-proof, gifts (hint, hint).

Kriss Soonik Susan Motion Body

At the moment you´ll be able to shop all the Black pieces in our boutique but there´s more to come! Beginning of 2015 we’ll also launch White and brand new Nude colours on our website. We´ll keep you updated.

Kriss Soonik Silvia Fishnet Bra

Party on!

Last Thursday we were awarded the highest prize in Estonian fashion – the Golden Needle (Kuldnõel) award for Fashion Designer of the Year. This is the first time in the award´s 16 year history that the prize has been given to a lingerie or accessories designer rather than a ready-to-wear designer.

Even though the prize is awarded to a fashion designer why do I keep saying “we” received the award? Well, there is no way I would have received the award alone, without the help and support of some incredible people – my assistant, my husband and parents, my manufacturers, friends and of course our fans. Thank you for believing in us and giving us motivation to keep on going.

A huge thank you of course to all our gorgeous models – Liis, Daniela, Agne, Kärolin, Brigitta, Helina from MJ Models & Silvia from EMA Models, and the bunny boys from Free Flow Studio. The Golden Needle jury and organisers – thank you for an incredible and fun show!

The collection we showed at the award gala was an extended AW14 “Get your rabbit out!” with some special show pieces. The girls, with a 60´s inspired look, depicted sexy wolves with a rabbit fetish. They were strong yet feminine characters. The show ended with a surprise entrance from dancing bunny boys who joined the sexy wolf girls on stage to celebrate Kriss Soonik 5th birthday party.
Here are some highlights from the show.

#ksworldtour – Tallinn Edition

In October #ksworldtour heads to Tallinn – the beautiful capital of Estonia. Throughout the month we´ll show you the best this city has to offer.

Tallinn is special for the brand not only because it´s the birthplace of Kriss but also because this is where all the Kriss Soonik collections are manufactured.

The highlight of the month will be the Kriss Soonik fashion show on the 23rd October at Tallinn Fashion Week, where the brand has been nominated for Kuldnõel – Fashion Designer of the Year award. On top of the AW14 collection we´ll be showing some brand new pieces made especially for the show. Fingers crossed.

Last year we sent the 7 dwarfs on stage. Who knows what happens this year? We´ll sure keep you posted with all behind the scenes activities on social media.

Kriss Soonik Tallinn Fashion Week

Don’t forget to check our Tallinn Pinterest board.
Illustration by Kati Stimmer

New stockist alert – Opening Ceremony

On my last trip to New York I had the pleasure to witness the first batch of our collections being launched in the coolest fashion boutique in the world – Opening Ceremony.

Founded in 2002 by two friends Carol Lim and Humberto Leon, Opening Ceremony has been flying high – they have become from a quiet street shop in downtown Manhattan to a worldwide sensation. Their unique fashion offering and the way they have experimented with their marketing is just pure creativity. I´m usually not into buying coffee table books but Opening Ceremony´s 10th anniversary book is one that every once in a while when I get stuck in a creative rut, I flick through to get my inspirational juices flowing.

Kriss Soonik x Opening Ceremony

I had the honour to meet their fantastic New York sales team for a breakfast clinic – talking about the brand, our inspirations and the journey so far. There were about 15 sales assistants and store managers asking very spot-on questions about the world of designer lingerie which was a real eye-opener even for myself. One of my favourite questions had to be “What do you love and hate most about luxury designer lingerie?” Answer: I love the creativity of designer lingerie and hate the traditional norms of luxury lingerie.

meeting the opening ceremony staff

For Opening Ceremony the Alison Bra & Knickers (future classics, I´m sure) from our AW14 collection come in three colour-ways with a removable cheeky Marabou puff. The Electric Blue with white Marabou puff is an exclusive for Opening Ceremony! So go grab them from their New York boutique at 35 Howard Street.

Kriss Soonik Bras and Knickers at Opening Ceremony

Kriss Soonik AW14 collection launches on our website Thursday 4th September.

Outfit Ideas: Shop the sale!

It´s time again for our semi-annual super sale. Here are some suggestions how to style the pieces from the SS14 that you can now get 50% off. These pieces are unique and come in limited quantities, so grab them before they are all gone.

Elve Body with a Swarovski Necklace

Kriss Soonik Elve Body

One of the signature styles of the SS14 collection especially created for our 5th anniversary. With a removable Swarovski pearl necklace, it´s a true statement piece. Wear it with jeans and a blazer to get a chic cocktail night outfit.

Susan Motion Body in Sunshine Yellow

Kriss Soonik Lace Body

The Kriss Soonik signature piece comes in a romantic pale yellow + white combination for SS14. A reversible bodysuit so versatile that you can wear it with a blazer and shorts in the city or for a glamorous boudoir evening on your honeymoon.

Glitter Dress

Glitter Dress Weekend Look

The shimmering cotton dress is perfect for homewear, beachwear and outerwear. A great example how to effortlessly mix a sporty style with sexy elements – it has blue see-through lace side panels. And of course it´s reversible.

Have fun shopping the sale!

All collages made with Polyvore