On my last trip to New York I had the pleasure to witness the first batch of our collections being launched in the coolest fashion boutique in the world – Opening Ceremony.
Founded in 2002 by two friends Carol Lim and Humberto Leon, Opening Ceremony has been flying high – they have become from a quiet street shop in downtown Manhattan to a worldwide sensation. Their unique fashion offering and the way they have experimented with their marketing is just pure creativity. I´m usually not into buying coffee table books but Opening Ceremony´s 10th anniversary book is one that every once in a while when I get stuck in a creative rut, I flick through to get my inspirational juices flowing.
I had the honour to meet their fantastic New York sales team for a breakfast clinic – talking about the brand, our inspirations and the journey so far. There were about 15 sales assistants and store managers asking very spot-on questions about the world of designer lingerie which was a real eye-opener even for myself. One of my favourite questions had to be “What do you love and hate most about luxury designer lingerie?” Answer: I love the creativity of designer lingerie and hate the traditional norms of luxury lingerie.
For Opening Ceremony the Alison Bra & Knickers (future classics, I´m sure) from our AW14 collection come in three colour-ways with a removable cheeky Marabou puff. The Electric Blue with white Marabou puff is an exclusive for Opening Ceremony! So go grab them from their New York boutique at 35 Howard Street.
Kriss Soonik AW14 collection launches on our website Thursday 4th September.