Tag Archives: throwback

Top 5 of 2020

Every year I pick the 5 most memorable moments of the year. Even though the year 2020 has been weird and surreal in so many ways, there are so many things to be grateful for. So here we go!

 

Geisha Valentine’s

Our Valentine´s day collaboration with Finnish chocolate brand Geisha was definitely one of my favourites of the year. The launch event of the campaign was the first and last major event in our Tallinn Studio Store this year. Thank god we really made the most of it! The campaign featuring our special mini-collection in pink velour and chocolate brown lace graced many shopping malls and TV channels prior to the special day. Thanks so much Fazer Estonia for choosing us for this campaign!

 


 

TFW fashion show

We presented our new AW20 collection at virtual Tallinn Fashion Week in October. Like all of you, I wasn´t able to attend the show, which made the situation quite strange. After all, it was my show but I as well watched it online. So I´d like to thank my amazing team – models Merilin, Ellu, Aurelia, make-up artist Erle and assistant Susanna. But most of all Johanna – without you I would have been nothing this year! Thanks for bringing the show alive better than I would have!


 

Diana Wings Wrap

The reason we survived this tricky year was the need for comforting comfy stuff and so our loungewear started flying off the virtual shelves.The hero product of the year was hands down our Diana Wings Wrap. Alongside our Getter Wings Wrap and Wings Hoody, the trio rocked our world and helped us through the roughest of times. They have been our best-selling products for awhile but this year was designed for them.


 

Abstracat Tulle

Bringing new fabrics to our collections is the most exciting and nerve-wrecking thing for me. This Autumn we introduced a new tulle to the collections called Abstracat. The pattern on the soft tulle looks like abstract splashes of velvet paint with our Cat logo and KS initials hidden in there. And then my ultimate favourite product became alive – Abstracat Jacket. The combination of velour and tulle in just the right quantities, wearing it with a pair of jeans and t-shirt is my go to look for a long time!

 


 

Our customers

Like so many other brands when lockdown hit I was not sure how we´ll survive. For a moment it really seemed like the end of the world. Maybe it’s stretching it a bit but it was definitely the end of the world as I knew it. No more easy travels to Tokyo or New York, my global world fell apart with a blink of an eye. I can´t explain how much I miss it! But when everything got really bad, our customer came to support us. I can´t explain how grateful I am for our community, the wonderful people who are willing to spend their hard-earned cash on our products. I can only promise to bring you even more exciting stuff in the year 2021 and make you smile with our designs.
Thank you! ❤️

Kriss xx


 

Kriss’s 2018 Top 5

2018 has been an interesting year! We managed to launch some processes that I´d been dying to start for years. A year of a lot of firsts. For example, our first very own fabric and first RTW collection. Things are definitely changing and I am really enjoying the ride! Bring on 2019 and our big 10th anniversary!

From all my heart I thank all our customers for the love and support. It´s not an easy ride but because of all of you it´s so
much more fun! Thank you and have a fantastic 2019!

Here are my highlights of 2018.


 

La Foret Pop-up

One of the most memorable events in 2018 for me was our pop-up shop at La Foret Harajuku – one of Tokyo´s coolest department stores. This is the heart and soul of all cool things in this fashionable city, so being able to host a pop-up there was a dream come true.


 

Toku x Kriss Soonik Sandals

Our very own shoes! Another one of the firsts this year. We did a cool collaboration with Estonian shoe manufacturer Toku. This sandal design is very Kriss Soonik – the colours, the Marabou puff, the KS initials in soles. But also the amazing quality and comfort that the masters of Toku are able to provide, is pretty awesome. There are definitely more shoes coming!


 

Ulakas Kaunitar (Naughty Beauty) Collaboration

This year we created a capsule collection for our very first Estonian stockist – lingerie boutique Ulakas Kaunitar (Naughty Beauty).
It´s colourful, sassy and sexy, just like the boutique. It was so much fun designing it!


 

“Oh, Hello Boys!” campaign

Another first! A women´s lingerie campaign without any women in it. A photoshoot where the Kriss Soonik girl has this time stepped behind the camera to capture a few of our favourite things – lingerie, cats and gorgeous boys. I had been dying to shoot a campaign like this and our pre-birthday time seemed just spot on.


 

Our Black Cat Fabric

Our very own fabric! Gorgeous, delicate tulle covered with velvety cat motifs.
It took a long time to work out what I wanted from our first fabric but the result is just perfect.
Look out for more unique prints and cat motifs in 2019!