TOP 5 of our 10 years

2020 will bring a fresh new start to Kriss Soonik. Throughout 2019 we have been celebrating our 10th anniversary. I have now looked back at our first decade and highlighted 5 of my top moments. There were so many to choose from. Every year we reached at least a couple of milestones or fulfilled some of my dreams. But these are definitely the ultimate best moments for the Kriss Soonik brand.


 

CoolBrands 2013/14

In 2013 we got hit by the best and most unexpected newsKriss Soonik was chosen to be one of the coolest brands in Britain. This was my big dream that I never thought could be possible. Being on the list gave us credibility on a completely new level and opened us doors all over the world.


 

Golden Needle 2014

Another big win came soon after we found out about being on the CoolBrands list – winning the most prestigious fashion award in Estonia – the Golden Needle (Kuldnõel). Being awarded Best Designer of the Year was an honour that I cherish every day.


 

Tallinn Studio Store Opening 2017

From the very beginning we have manufactured all our collections in my native country Estonia. I´m truly proud that we have been able to continue doing it over the years. But the turning point came when we moved our manufacturing in-house when we opened our first studio store in Tallinn. The incredible 200 sq meter space with high white ceilings is immaculate. Well worth a visit in the new year.


 

Tokyo La Foret Pop-up 2018

Japan was my dream market even before I started my label. I knew our style would be a great fit for the Japanese ladies. When we started selling our collections in Tokyo in 2013, it showed that my instinct had been right. We have had many pop-up shops and events over the years but for me the pop-up at the La Foret department store in Harajuku was the ultimate destination. A “wow, can it be real?” moment that I keep re-living over and over again. Thank you Yoshiko 🙂


 

Amostyle x Kriss Soonik collaboration 2019

Beginning of this year the collaboration with Amostyle by Triumph in Japan was launched. It was a project long in the making and when it finally hit the shops, the result was perfect. I loved every single style in this collection and it was so much fun doing it with with the entire Amostyle team from Honk Kong to Japan.



 

I would like to thank everyone who made the first 10 years unforgettable. A special thank you goes to our customers for being so kick-ass. Thank you so much and here´s to many more years! Rock on!