Every year I pick the 5 most memorable moments of the year. Even though the year 2020 has been weird and surreal in so many ways, there are so many things to be grateful for. So here we go!
Our Valentine´s day collaboration with Finnish chocolate brand Geisha was definitely one of my favourites of the year. The launch event of the campaign was the first and last major event in our Tallinn Studio Store this year. Thank god we really made the most of it! The campaign featuring our special mini-collection in pink velour and chocolate brown lace graced many shopping malls and TV channels prior to the special day. Thanks so much Fazer Estonia for choosing us for this campaign!
TFW fashion show
We presented our new AW20 collection at virtual Tallinn Fashion Week in October. Like all of you, I wasn´t able to attend the show, which made the situation quite strange. After all, it was my show but I as well watched it online. So I´d like to thank my amazing team – models Merilin, Ellu, Aurelia, make-up artist Erle and assistant Susanna. But most of all Johanna – without you I would have been nothing this year! Thanks for bringing the show alive better than I would have!
Diana Wings Wrap
The reason we survived this tricky year was the need for comforting comfy stuff and so our loungewear started flying off the virtual shelves.The hero product of the year was hands down our Diana Wings Wrap. Alongside our Getter Wings Wrap and Wings Hoody, the trio rocked our world and helped us through the roughest of times. They have been our best-selling products for awhile but this year was designed for them.
Bringing new fabrics to our collections is the most exciting and nerve-wrecking thing for me. This Autumn we introduced a new tulle to the collections called Abstracat. The pattern on the soft tulle looks like abstract splashes of velvet paint with our Cat logo and KS initials hidden in there. And then my ultimate favourite product became alive – Abstracat Jacket. The combination of velour and tulle in just the right quantities, wearing it with a pair of jeans and t-shirt is my go to look for a long time!
Like so many other brands when lockdown hit I was not sure how we´ll survive. For a moment it really seemed like the end of the world. Maybe it’s stretching it a bit but it was definitely the end of the world as I knew it. No more easy travels to Tokyo or New York, my global world fell apart with a blink of an eye. I can´t explain how much I miss it! But when everything got really bad, our customer came to support us. I can´t explain how grateful I am for our community, the wonderful people who are willing to spend their hard-earned cash on our products. I can only promise to bring you even more exciting stuff in the year 2021 and make you smile with our designs.
Thank you! ❤️