Underwear as Outerwear. What we wore to our press day?

Beginning of April we hosted our AW12 collection press day at The Lingerie Collective boutique. We shared the showroom (and a few glasses of bubbly) with four other amazing fashion-forward lingerie brands – Yes Master, Marlies Dekkers, Dirty Pretty Things and MC Lounge. Was great seeing familiar faces and first time visitors. Guests included Harper´s Bazaar, Cosmopolitan, LOVE, Conde Nast International, myfashdiary.com…

We really felt that our twisted “underwear as outerwear” concept was finally getting across to editors and many of them left smitten with our cool dressing gowns. You can take a look above at what Kriss and Gaia wore to the busy day showcasing the loungerie look.

Thanks to everyone who came and hope to see you all soon!