White Show in Milan

Milan

In September we participated at one of the biggest trade shows in the world of fashion – White. Taking place during Milan Fashion Week, for us it turned out to be a nostalgic trip. It was exactly 10 years since our first ever trade show in Firenze. In 2009 when I was just launching the brand, I got invited to show our collections next to some of the most amazing lingerie brands at the time. I made friends for life and got a mentor for the tough journey ahead. Thanks, Chloe!!!

This time we were next to the most amazing fashion brands in the world. Our mix of lingerie and RTW sure stood out and got the attention we were hoping for. Being part of the Estonian showcase we got to be next to some of the best brands – August, Lilli Jahilo, Kristel Kuslapuu, Tanel Veenre & Triinu Pungits. Thank you Fashionavant for the invite!

Thanks also to our small and mighty teammy husband Kristo and baby Karl were both there to make the show a success.
Here’s a little gallery from the time there.
A presto Italia!